The IF Blog: Social Media Insights and Trends

Social Snapshot 06.07.2022

Take a look at the latest happening in the world of social media on our latest Social Snapshots.
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  Trends are fickle things. They can come from nothing and be the hot new thing to post on social media. On TikTok, we see this more now than ever with different sounds or dancers for users to use or copy. The trend we will be focusing on today…
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Facebook has changed over the years and has become one of the more complex platforms. This can sometimes make it a tricky to maximise value from your Facebook marketing. We’ve got you covered though.   Stick with us as we take you through the best practices for Facebook…
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Have you noticed that the creation of content in Reels is growing day by day? But, how should you be using it? What can it do for your brand’s social media strategy? Instagram Reels allows you to create and share 30-second videos with music, filters, and text in…
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This week’s Social Snapshot is here! Let us take you to the latest Social Media updates.   ‘LinkedIn Learning Hub’ to provide a more comprehensive overview for both individuals and businesses. ‘Learning Hub’ to more users, makes 40 popular courses available for free. Find out more…
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I’m the first to admit that my favourite social media accounts are the ones that make me laugh out loud. And while it’s a common thread in personal and culture account success, it doesn’t always play the same for business ones. Unlike meme accounts like tank.sinatra, betches and…
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  We’ve all explored moment marketing before, but frequently, when brands try to weave in social media to a moment marketing strategy, they often lack agility and are doing it off the cuff, resulting in average results. To elevate your social media marketing moments and ensure they’re hitting…
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In the past year there has been an increasing trend of brands using their social media platforms to support various causes. Social media has shifted from a place of ideas sharing to one that educates and inspires. Supporting a good cause on social can be one of the…
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We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Facebook is donating $3…
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  Over the last few months Twitter have been testing out their “Super Follow” option with select creators being able to charge a monthly fee for exclusive content – think similar to Patreon or OnlyFans.   “Today we’re excited to introduce Super…
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Excelling in social media depends on many factors. Precise targeting, elaborated content strategy, proper measurement, and testing, etc. It is a whole structure in which each part must be studied and properly planned to be successful in social. But if you look at paid media, things can get…
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The process of social listening can be powerful for your marketing strategy if used effectively. Listening to, and monitoring the conversations happening online around businesses, products, specific conversations and much more, can help marketers create successful social content and truly get to know audiences on a more emotional…
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It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media.   LinkedIn is shutting down LinkedIn Stories LinkedIn has announced that is shutting down the Stories…
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‘I didn’t have time to write you a short letter, so I wrote you a long one.’ – Mark Twain Writing short copy is much harder than waffling on for pages and this challenge is exemplified when it comes to social. The opportunity to capture your audience’s interest is…
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Since 2004, Social Media has been growing exponentially and as of January 2021, there were 4.2 billion social media users equating to about 52% of the Global Population. This brought people and businesses closer while significantly improved communication between them. In the UK, social media ad spending is…
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With social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   TikTok launches a new parents guide…
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