The IF Blog: Social Media Insights and Trends

Building Trust in the Social Media Garden Whether you’re a start-up or a seasoned player, weaving sustainability into your online presence is key to turning followers into dedicated customers. Sustainability isn’t just a buzzword, it’s not just a trend; it’s a resonance with the values of the users scrolling through…

In today’s ever-changing marketing landscape, reaching and resonating with audiences poses a significant challenge for brands. Understanding the desires and needs of your audience has become increasingly critical in crafting a marketing campaign that genuinely connects. This is where consumer insights play a pivotal role in shaping a successful marketing…

In 2023, TikTok solidified its position as a leading entertainment provider with over a billion users engaging in clips, music discovery, and trend insights. While TikTok’s expanded eCommerce listings have yet to gain traction, data suggests untapped potential for brands. Today, we’re looking at five tips for a successful TikTok…

And we’re back with the first social snapshot for this year! Keeping pace with the constantly changing landscape of social platforms can be quite demanding. Here’s a glimpse of the most recent highlights: Threads takes steps to tackle borderline content More inappropriate content is being seen by some Threads users,…

Step into the enchanting world of colour as Pantone unveiled its mesmerising choice for the Colour of the Year back in December – none other than the sublime Peach Fuzz! Picture a velvety, gentle peach tone that goes beyond the visual to embrace your mind, body,…

New year, new strategies! Every move can significantly contribute to business growth, and initiating a strategic social media overhaul is the catalyst to success. In today’s blog, we will outline seven tactical tips designed to assist your brand in claiming the board and maintaining a vibrant online presence. ♟️ Opening…

New social platforms and AI advancements are set to transform how we use social media. 2024 will be the year we see the lines between reality and AI blurred and the push for transparency receiving greater support than ever – while the desire for greater authenticity from brands and their…

An exciting but hectic year for social media marketers – as ever, let’s be honest, there’s never a dull moment! What have we learned? When two big movies are released on the same day, you need social media to give you a viewing schedule This year, the big trial…

Your Social Snapshot Awaits! Uncover what you might have overlooked in the fast-paced world of social media. Control Visibility: Instagram Rolls Out Option to Prevent Profile Image Expansion Instagram has introduced a fresh feature allowing users to prevent visitors from enlarging their profile picture. This option aims to curb unwanted…

While B2B brands continue to push for leads by any means necessary, LinkedIn’s lead gen forms are more popular than ever. Great for the platform – but for the brands using it, and their audience, it could be doing more harm than good. We’re all aware of what signing up…

In the ever-evolving world of digital marketing, B2B marketers are constantly on the lookout for innovative strategies to captivate their audience and drive meaningful engagement. One avenue gaining increasing attention is the use of YouTube Shorts—a feature that brings a dynamic twist to the conventional video content game. Let’s delve…

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…

Is it that magical time of the year again where we dust off our crystal balls, wave our design wands, and predict the fantastical trends that will dominate the creative landscape in the upcoming year? Oh, you betcha! Grab your trend-tracking binoculars because we’re about to embark on a wild…

In the dynamic landscape of digital marketing, precision targeting is not just an optional extra; it’s a must. The most recent data reveals that an impressive 93% of companies surpassing their lead and revenue goals attribute their success to the strategic segmentation of customers through buyer personas.

The Latest Sprout Social study reveals that 66% of people lean towards brands that champion diversity. This isn’t just about ticking boxes; it’s about brands reflecting the real faces of their audience. It’s about narratives that resonate, about the authentic connections that arise when a brand’s social media presence mirrors…