The IF Blog: Social Media Insights and Trends

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…

Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…

In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!

The charts don’t lie, and there’s a prevailing trend among industry leaders! Marketing captains continue to steer significant portions of their budgets towards brand awareness and demand generation, ranking them as their second and third highest priorities. Join us as we embark on a journey to unravel the intricacies of…

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: LinkedIn’s Collaborative Articles Gain Momentum as Fastest-Growing Traffic Driver LinkedIn’s Collaborative Articles, launched in March, have become the platform’s fastest-growing traffic driver, with a 74% month-over-month increase in readership.

Close your eyes and imagine a scenario where your social media content not only captures attention but also forms a lasting connection with your audience… ✨ Sounds dreamy, doesn’t it? We can all agree that creating memorable content is not that easy. In this blog, I delve into the ever-evolving…

In the fast-moving world of marketing, authenticity is a big deal, with 70% of consumers consider authenticity a major factor in selecting a brand. So, here’s the question: Can AI-generated content live up to this demand? The truth is, the consumers can easily identify machine-generated content, making it imperative not…

In a bold move catering to the evolving landscape of privacy regulations in the European Union, Meta has announced the launch of a paid subscription service to remove ads from Facebook and Instagram. This offering will give users across the EU a choice: pay a fee to…

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below: YouTube introduces new tagging requirements for AI-Generated content YouTube has recently announced a policy mandating creators to label content generated by AI. This means creators must now specify if a…

Hey party people! Buckle up for another thrilling ride through the ad universe as we revisit some iconic campaigns that have left an indelible mark on our creative souls. Inspired by The Ad Professor’s thread over on X 🚀 First in the lineup is Chupa Chups…

It’s time to dust off those crystal balls and take a sneak peek into the future of social media marketing. Get ready to discover how AI, engaging content, and innovative features will play a pivotal role in your social media next year. Whether you’re a seasoned pro or just dipping…

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines!

November may be on the calendar, but in the digital world, Christmas is already here. It’s the most wonderful time of the year for marketers (😉), and it’s time to ensure your social media strategy is packed and ready for the holiday ride. Getting your brand’s social media ready for…

Integrating Artificial Intelligence (AI) into social media advertising provides a strategic advantage for businesses seeking to boost their marketing ROI. AI’s proficiency in analysing large datasets swiftly and accurately allows for a more refined understanding of consumer behaviour and preferences. By harnessing AI, marketers can customise their campaigns to connect…

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: Turning TikTok Audiences into Customers: New Salesforce Integration TikTok has introduced a lead generation integration with Salesforce Marketing Cloud to help advertisers convert TikTok audiences into customers. This integration…