The IF Blog: Insights and Trends

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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Since 2004, Social Media has been growing exponentially and as of January 2021, there were 4.2 billion social media users equating to about 52% of the Global Population. This brought people and businesses closer while significantly improved communication between them. In the UK, social media ad spending is…
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With social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   TikTok launches a new parents guide…
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Social media is a crowded space. Period. This means that turning out average content isn’t going to cut it; social media marketers need to be doing the most to get their ads noticed on audience feeds – and that is easier said than done. Numerous departments and business…
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Kids off school, sun is sort of out, and one way or another we are focused on a vacation of some kind. Well, according to the social data, it’s not all about sun sea and sand. In fact, Halloween is already trending. Ignoring the uptick on Friday 13th,…
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… to real growth A few weeks ago we talked about the importance of trusting the process and what it means to the design team here at IF. This week I want to talk a little further about some points we hit on in that specific live,…
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It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, grab a coffee, and get up to speed   Instagram introduces new ways to protect users from abuse…
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The summer month of August has always been a key month in the Ad calendar. The famous P9 period sees Back to School campaigns appear, closely followed by menu changes in pubs and restaurants, as they flip from lighter evenings to darker nights. At the same time, we start…
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With so many metrics constantly popping up, the world of social media can be confusing. What should you be tracking? What’s important for your business goals?   We’ll take you through the various metrics that every company or brand should be looking at, so you can stay on…
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  We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   YouTube launches…
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Having a hard time writing Facebook ad copy?   The truth is that Facebook Ad copy is essential if we want our ads to convert. A lot of the time we write the first thing that comes to mind. But, if we want to write the best Facebook…
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