Pinterest – 2012’s social media success story?! Further evidence

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.

The obsession for B2B lead gen via social continues – but it looks like brands might need to shake things up a bit to keep that momentum rolling! Here are a few hurdles B2B brands might face with trying to fill that sales funnel via lead gen forms: Users being…