Social Snapshot — 13.12.2023

Social Snapshot

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇

Next-Level Analytics: LinkedIn Introduces PEDAL

Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge your content strategy with real-time analytics while ensuring the utmost privacy for your viewers. LinkedIn’s adoption of differential privacy means you get powerful insights without compromising anyone’s identity. Tailored for social media pros, PEDAL is your go-to solution for navigating the analytics securely. Build trust with your LinkedIn audience and find out more here

WhatsApp Unveils Pinned Messages Feature for Priority Chats

WhatsApp has introduced a new Pinned Messages feature, allowing users to prioritise and keep important messages at the top of their chat window for 24 hours, 7 days, or 30 days. This feature works for text, polls, images, and more, making it easy to refer back to crucial information. It is available in both one-on-one and group chats, with group admins deciding who can pin messages. Users can pin a message by long-pressing on a conversation element and selecting “Pin” from the menu. See the announcement here.

Relive Your Year: Snapchat’s New Recap Feature Is Here

Snapchat introduced “Recap” for users to create short year-in-review videos in the “Memories” section, categorising content by themes. Despite challenges, Snapchat surpassed 400 million daily users in 2023, emphasising growth in AR and its Snapchat+ subscription service. The platform showcases top content trends and aims to attract advertisers with its unique audience reach. Check out an example here

Maximising Value: New Insights for YouTube Shorts Ad Placements

YouTube Shorts marketers gain enhanced brand safety as IAS and Double Verify expand measurement options. This ensures third-party assurance on ad placements and content suitability. YouTube Shorts has grown by 120% YoY with over 70 billion daily views. Advertisers can now make informed decisions globally with insights into brand safety, suitability, and invalid traffic. IAS supports revenue opportunities by boosting ad partner confidence and offering “Total Media Quality” for YouTube. Double Verify provides third-party view-ability reporting. View details here.

TikTok’s Marketplace Potential: Users Spend Big in 2023

In 2023, TikTok users spent $3.8 billion, up 15% YoY, showcasing its potential as a marketplace. U.S. users and Chinese iOS users jointly contributed 60% of the total revenue. Despite success with TikTok Coins, in-stream shopping in Western markets hasn’t fully taken off. The platform aims to boost spending with a focus on food delivery purchases in 2023, continuing efforts to maximise revenue in the Western market. Read the full report here.

Threads Update: Instagram Boosts Referral Traffic Tracking

Instagram’s latest update introduces a dedicated domain for Threads, making it easier for social media managers to track referral traffic. Analytics now offer insights in the “Acquisition” section of tools like Google Analytics. This is crucial for brands prioritising Threads, providing valuable data for optimising strategies, such as reposting links and identifying peak click-through times. This update precedes the release of Threads’ full API, promising expanded functionality like post-scheduling within the app. Click here for more information.

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