Archive: Sep 2022

This is the first in a three-part series of posts exploring what is online reputation management? Part I looks at crisis management in the age of social media. The crisis management model is under threat. Robust plans that once cut the mustard with traditional media are struggling to control and…
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Check out this great slideshare about online reputation management presented to the Online Marketing Show 2011. It's focus is on crisis and is packed full of top tips to prevent brands getting themselves into a crisis and what to do if they find themselves in the thick of it. It also includes some great case-studies including Asda, BA, Primark, Urban Outfitters.
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The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media. The social media training course demonstrates how to: identify where social…
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On revisiting the video interview from SES it strikes me that social search is a complex issue that goes beyond the technology. It is much more than key words, phrases. Much more than Google +1; Bing and Facebook integration; or even trying to work around the new Panda algorithms.
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There is a real dearth of social media case studies when it comes to business to business. The scarcity is even more profound when you are looking for examples from UK companies. Yet, surveys tell us that almost half of UK companies…
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It can be somewhat challenging to find examples of Twitter being used effectively in the business to business environment. And even more so when looking for UK examples (I am not advocating that Twitter is the only way B2B social media can support a company’s objective. However, it can add…
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41% of UK businesses (up from 33% last year) are winning new customers through social media – this is according to a global survey of 17,000 businesses by Regus Group…
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If you type the name “Roland Bunce” into Google you return 41,600 searches. According to media reports, Roland Bunce is a 24-year old computer science graduate, who has entered fashion and homeware brand Next’s online competition to find the next model. Despite being atypical model material, he’s…
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 Social media likes to give and take with both hands. It gives you innumerable ways of getting your company’s voice out to your target market, managing your reputation and adding value to your business. And then it takes. It takes all the content you can possibly feed it and it…
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