The B2Bs in the Social Marketing Universe Using social media for business is no longer a new or strange concept. Although some businesses have been slow to grasp the full value of social media for B2B marketing. Last week Facebook announced it was awarding 12 of the…

SMB’s are taking over Social Media New research shows that 90% of small business owners have some sort of presence on social media, and that they are beginning to increase their involvement. In studies done by 5starControl, results show that small businesses are “keener on…

It seems the social landscape is shifting yet again for B2B companies… 20% of top level executives are spending more time reading Tweets than online news publications. It represents a slow shift which IBM says in the next 5 years will see social media become a primary interaction tool with…

News Round-Up Coca-Cola Reaches 50 Million Coca-Cola has always had a good grasp of how to market itself and communicate well with its fans. On social media it engages well with its fans in a direct and ‘authentic’ manner. In doing so, it’s…

This year more than ever, the issue of social customer service is front and centre in the minds of customer service leaders. Many major companies are left with more questions than answers on how to implement, strategise and budget. It’s a common question, but why should a company bother with…

Good News for Facebook Despite its fiscal status in a state of constant flux, Facebook had a good week. The platform passed the final hurdle in its bid to acquire Instagram after the California Department of Corporations ruled that the transaction appeared ‘just, fair, and equitable’. With all…