Archive: Oct 2021

Whether it’s writing headlines for blog posts or creating content for Facebook, Twitter or LinkedIn, the key to creating great content is testing. Test everything – from the topic, to the length of post, to the image and time of day – it requires constant testing and optimisation to find…
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Two-thirds of brands manage real-time social engagement in-house, but half have other marketing roles too. Our benchmark report on brands in real-time social media shows that 50% of those at the coal-face of social engagement are also managing other roles in marketing and communications. So…
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The year of the ‘Selfie’ has been marked on several occasions with anything from free-world leaders Barack Obama, David Cameron and Danish leader Helle Thorning-Schmidt snapping away at Nelson Mandela’s funeral, some of the worlds finest air force pilots and astronauts displaying…
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As the interweb continues to become more saturated with sites competing with each other to provide the most shocking, informative and funniest news; it is becoming increasingly difficult to cut through the noise and find reliable sources of creative content. Whilst most of us are accustomed to sourcing…
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Rumours are circulating the net of Twitter’s planned revamp and eventual elimination of the platform’s most prominent symbols, the #tag and @reply.  With conjecture that testing is well underway, we take a look at what the change could spell for brands. Testing and updates to…
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Brands know that they need to be monitoring conversations if they are to make the most of real-time social engagement. Our survey, ‘In The Moment’ benchmarks real-time social amongst leading brands. It shows 62% of marketers think the most important best practice is monitoring trends,…
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Best of Branded Content Marketing: 10th Anniversary Edition from Justin Kirby I know everyone is talking about content. But I urge you to take time to read the eBook, Branded Content Marketing. For a start…
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Measuring, analysing and benchmarking your social activity is essential. It highlights what you are doing well, when you need to improve, and whether you are delivering what your customers want. But in truth, social media isn’t about promoting your business at all. It’s about engaging with your community (something easier…
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With the ever increasing world of social apps encouraging us to connect friends and family, the new app, Cloak has been developed to specifically help you avoid people you don’t want to see…think exes, co-workers and the guy who likes to stop and chat. It…
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The simple and versatile platform that combines a coherent interface with simple functionality. With an endless variety of customisable templates the platform has been a vast canvas for the more visually driven blogger to be truly creative.  At face value Tumblr has the reputation of being mostly populated with junk…
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Everyone is talking about real-time social engagement – it was certainly hot topic at SXSW. So at immediate future, we thought we would ask blue-chip brands for their views. A chance to benchmark the status of real-time marketing. You can download the full report,…
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Before Destiny’s Child ‘Bootylicious’ starts playing in your head… stop! I’m referring to a different sort of Jelly – the question-and-answer app launched in 2014 by Twitter co-founder Biz Stone which has already become the 76th most downloaded app in the UK. What is Jelly? Jelly…
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For many brands using social media, you want to prove one thing: that your campaigns are delivering ROI. Whether it’s the number of Facebook likes, Twitter followers, the number of retweets, clicks to your landing pages, email registrations or product downloads, there are a multitude of metrics that…
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So, I am sure over the past few days you have seen the Argos  “badman” tweets doing the rounds as examples of great social customer service. For those of you who haven’t seen the posts, here is the story… @Argos_Online YO wen u gettin da…
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There is no doubt about it, we are taking more pictures than ever. It has got to the point that Facebook has a quarter of a trillion photos, 14.58 million photos uploaded an hour and 4,000 a second–  and just think about all those photos that don’t…
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If you’re a frequent social media user or even manage other peoples social accounts you will almost certainly have fail-safe methods to keep your profiles clear from inebriated access and prevention from any kind of unwanted drunk tweeting, or ‘Drunkbooking‘ of…
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For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the…
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For brands using social media, visuals matter. No matter the platform and whether its Facebook, Twitter, LinkedIn or Pinterest, incorporating visual elements into your posts is essential. But its more than just using a random photo with your posts to fill the image quota on your posts. Quality, original and…
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We are thrilled to learn that Katy is on the BIMA Hot 100 list this year. It’s a wonderful accolade, and to be ranked among the digital industry’s brightest stars for the second year in a row is outstanding. There are a lot of very proud and smiley…
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So this week I am staying away from social media, but looking to gauge responses on topics for staff retention and candidate attraction. Leave a comment below and share what you think about flexible working! This is a sore spot for many people the world over, flexible working, or indeed…
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We all have decisions to be made throughout the day, some big, some small, all require us to think and consider which option is best. If you’re indecisive you probably base your decisions on an external influence, which could be a friend’s advice or a news article. Social media plays…
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