tuning to real-time

Are brands run ragged by real-time social engagement?

Two-thirds of brands manage real-time social engagement in-house, but half have other marketing roles too. Our benchmark report on brands in real-time social media shows that 50% of those at the coal-face of social engagement are also managing other roles in marketing and communications. So are social media managers run ragged? Well when it comes…

Read More
flipboard

Five places to find great content

As the interweb continues to become more saturated with sites competing with each other to provide the most shocking, informative and funniest news; it is becoming increasingly difficult to cut through the noise and find reliable sources of creative content. Whilst most of us are accustomed to sourcing the best real-time news through the likes…

Read More
tweet

#ByeBye @Replies?

Rumours are circulating the net of Twitter’s planned revamp and eventual elimination of the platform’s most prominent symbols, the #tag and @reply.  With conjecture that testing is well underway, we take a look at what the change could spell for brands. Testing and updates to the functionality of our favourite social networks come as no…

Read More
realtime

Why over 50% of brands struggle to get real-time data and insights

Brands know that they need to be monitoring conversations if they are to make the most of real-time social engagement. Our survey, ‘In The Moment’ benchmarks real-time social amongst leading brands. It shows 62% of marketers think the most important best practice is monitoring trends, headlines and conversation. Yet 51% of brands think the biggest…

Read More
content

Do you know the branded content possibilities?

Best of Branded Content Marketing: 10th Anniversary Edition from Justin Kirby I know everyone is talking about content. But I urge you to take time to read the eBook, Branded Content Marketing. For a start it is free.  Better still, it collates the very best insight, thinking and case studies from around the world. According…

Read More
cloak

How to lose friends and alienate people

With the ever increasing world of social apps encouraging us to connect friends and family, the new app, Cloak has been developed to specifically help you avoid people you don’t want to see…think exes, co-workers and the guy who likes to stop and chat. It has been dubbed the ‘antisocial’ network. The brainchild of Brian…

Read More
tumblr

Is Tumblr mature enough for advertising?

The simple and versatile platform that combines a coherent interface with simple functionality. With an endless variety of customisable templates the platform has been a vast canvas for the more visually driven blogger to be truly creative.  At face value Tumblr has the reputation of being mostly populated with junk gifs and recycled ‘memes’. Scratch…

Read More