The IF Blog: Social Media Insights and Trends

November may be on the calendar, but in the digital world, Christmas is already here. It’s the most wonderful time of the year for marketers (😉), and it’s time to ensure your social media strategy is packed and ready for the holiday ride. Getting your brand’s social media ready for…

Integrating Artificial Intelligence (AI) into social media advertising provides a strategic advantage for businesses seeking to boost their marketing ROI. AI’s proficiency in analysing large datasets swiftly and accurately allows for a more refined understanding of consumer behaviour and preferences. By harnessing AI, marketers can customise their campaigns to connect…

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: Turning TikTok Audiences into Customers: New Salesforce Integration TikTok has introduced a lead generation integration with Salesforce Marketing Cloud to help advertisers convert TikTok audiences into customers. This integration…

Staying ahead of the curve with social media updates involves a lot of looking, searching and checking. Pretty time-consuming to be honest. But not for you, because I’ve done it for you. You’re welcome. Let’s get started Instagram Instagram is testing and slowly rolling out a new…

Today’s blog promises to be a treat as we delve into some of the most captivating Halloween marketing campaigns that brands have rolled out this year. Halloween, being one of the most creatively inspiring seasons (I might be a little biased due to my love for Halloween), is the perfect…

No company is immune to the challenges of the fast-paced tech world. As we approach the one-year milestone of Elon Musk’s transformation of Twitter into “X,” it’s time to reflect on the evolving landscape of social media and its impact on alternative platforms. The crowded field of Twitter-like platforms will…

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: Instagram works in new sticker options Instagram is testing a new sticker option that would allow users to create stickers from their own photos. Similar to Apple’s photo cut-out…

Halloween is just around the corner! And it’s a golden opportunity for social media marketers to engage with their audience in a creative way. This blog will guide you through the steps of creating a spooktacular social media campaign that leverages the Halloween season to increase brand awareness and connect…

“It’s a co-pilot, not a servant” – we heard this great soundbite recently about AI – we couldn’t agree more. It’s easy to look at AI as a task-doer, something to take the pain out of the strain, but in truth it should be used alongside your planning. The CMI…

AI - driven design is becoming ever-more commonplace, In today’s blog we’ll shine a spotlight on the recent #AdobeMax announcements and what this means for the future of AI design.

Social media has transformed how businesses engage with their audience, offering unprecedented connectivity. Authenticity is paramount in establishing genuine relationships, but the surge of AI in marketing introduces a new challenge. Striking a balance between authenticity and leveraging AI is the key to a flourishing social media marketing strategy. 1.

In today’s digital age, where brand reputation can either make or break a company, marketers are facing an increasingly complex challenge. The rise of social media has given consumers an unprecedented voice, and a single tweet or post can have a profound impact on a brand’s reputation. In this comprehensive…

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: Direct Post: Effortless TikTok Sharing via Adobe and Partners Discover Direct Post, a game-changing Content Posting API by TikTok, enabling seamless…

In the vast sea of social media marketing, navigating your strategy requires a compass, and that compass is data. In today’s dynamic digital world, businesses are constantly seeking innovative ways to stay ahead in the ever-evolving world of social media. AI-infused marketing strategies are becoming increasingly popular for their ability…

The presence of AI on social media is hard to escape. However, despite the growing prevalence of AI in the social media landscape, there remain significant challenges surrounding AI’s safety, security, and privacy aspects. In our journey towards embracing AI in social media, it’s important to keep an eye on…