small business Immediate Future

Battling with Facebook reach: How to get more eyeballs on your posts

It is reported that on average only 16% of Facebook page posts reach fans – a somewhat disheartening statistic when community managers spend a great deal of time and creativity nurturing and managing their business’ Facebook page. It’s frustrating when they take stock and realise that such…

The real deal: Facebook verifies accounts!

Following in the footsteps of Twitter, Pinterest and Google+, Facebook announced yesterday that it would be launching verified accounts for an elite group of prominent brands and public figures. Social Media accounts are rife with duplicate accounts and Facebook has notoriously had…

Discover what content works in B2B social media using (non-paid) click-through rates!

After reading an interesting article from The Real Time Report last week I was inspired to share some of the metrics I know most companies won’t be tracking in the B2B space… The report above, which looked purely at website analytics as a way of determining referral traffic and…

Buy it with a #Hashtag!

Have you ever tweeted about wanting a new bag, or the latest bit of gadgetry, or pined over a pretty bit of jewellery? Well now if you tweet about it you may very well be able to own it with Twitter’s new partnership with American Express. Twitter has made a…

UK high street failures and social media activity: a correlation?

What can social media tell us about the sad demise of high street retailers such as Woolworth’s, Comet, Blockbusters and Jessops? Some quick and dirty research shows these high-street failures were also social media fails. There could be many reasons for their failure, not least the products they sell, their…

Latest news from the world of social media

News Round-Up Coca-Cola Reaches 50 Million Coca-Cola has always had a good grasp of how to market itself and communicate well with its fans. On social media it engages well with its fans in a direct and ‘authentic’ manner. In doing so, it’s…

Five tips for successful YouTube content

Three billion, 800 million, 60. The number of hours of video watched each month, the number of monthly unique visitors and the number of hours of video uploaded every minute. There’s no denying the consumer demand for quality shareable video content. And while it can be tempting to think of…

B2Bs take note – social media needs to empower staff, says global study

There is a perception in the industry that B2B “doesn’t do social”. I have often been asked if B2Bs “should use Social Media?” as part of their marketing mix and if “B2Bs can utilise Facebook?”…

Google+: how social media marketing could evolve

Google+ has really got the social media world excited. Twenty-five million users in 6 weeks, makes the growth of similar social networks like Facebook and Twitter look positively stunted in comparison. And the blogosphere is just as fired up – a quick Google blog search for Google+…

What is Online Reputation Management: Part I

This is the first in a three-part series of posts exploring what is online reputation management? Part I looks at crisis management in the age of social media. The crisis management model is under threat. Robust plans that once cut the mustard with traditional media are struggling to control and…

What’s in store for the Huffington Post Media Group?

Way back in 2005 Arianna Huffington set up a small left wing blog on a ‘shoestring’ budget while AOL was part of the world’s fourth largest corporation, AOL Time Warner. Arianna’s blog quickly became on online sensation with a high ranking and growing unique visitors. While things…

The secrets to social media ROI

There is much debate about whether social media can generate a return on investment. It is certainly a hot topic given the increasing investment in social media activity. As a social media agency we work with…

Is Geomium the app to take location truly mainstream?

I am always keen to research and review a new industry trend or topic, therefore, I wanted to draw your attention to a new kid on the social media block – Geomium! With over 550 million users, Facebook is undisputedly the cream of the crop, but a relatively…

How The Carphone Warehouse uses Twitter for customer service

Following the release of our Truth about Twitter report recently, we were contacted by Guy Stephens, the Online Help Manager of mobile phone retailer, The Carphone Warehouse, who wanted to highlight some of his company’s experience of using Twitter to support its customer service operation. Since we’re not planning to…

How 140 major brands are using Twitter

Over the past year social media gurus have been banging the Twitter drum very loudly, and everybody in the PR and marketing industry must by now be at least dimly aware that they need to pay attention to the service. But apart from the small handful of high profile case…

SEO advice for PR professionals

A lot of people in the PR industry view search engine optimisation (SEO) as something of a voodoo dark art and, consequently, are afraid of tackling it. The main problem with the SEO industry is that unless you already know a lot about the subject, it’s kind of hard to…

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Battling with Facebook reach: How to get more eyeballs on your posts

The real deal: Facebook verifies accounts!

Discover what content works in B2B social media using (non-paid) click-through rates!

Buy it with a #Hashtag!

UK high street failures and social media activity: a correlation?

Latest news from the world of social media

Five tips for successful YouTube content

B2Bs take note – social media needs to empower staff, says global study

Google+: how social media marketing could evolve

What is Online Reputation Management: Part I

What’s in store for the Huffington Post Media Group?

The secrets to social media ROI

Is Geomium the app to take location truly mainstream?

How The Carphone Warehouse uses Twitter for customer service

How 140 major brands are using Twitter

SEO advice for PR professionals