Following the recent trend of all social messaging apps becoming clones of Snapchat, Whatsapp appear to have jumped on the band wagon. When Instagram launched “Stories” at the beginning of August it didn’t go unnoticed that emulating Snapchat was becoming very fashionable amongst social messaging apps, mimicking features such as stickers or the ability to…
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The Science Of Social Media A brand new podcast by the lovely people at Buffer. The first few episodes are packed with amazing interviews, advice, and fun content that will make your morning commute or afternoon walk a lot more enjoyable and productive. The interview with John Yembrick, Social Media Manager at NASA, will take…
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Shouldn’t we be innovating? Shouldn’t we explore the next big thing for our industry? Shouldn’t we consider how to be first-movers in new areas? Shouldn’t we determine if new tech can help us to acquire market share? Yes. Yes. Yes, and yes. Few businesses actually have the required resources (and finances) to justify ‘playing’ with…
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Most brands focus on building their community on one page, but should they be putting all their audience under one umbrella? Big brands like Nike and The Huffington Post which have huge product ranges or cover a variety of topics have been segmenting their communities based on topics, location, or audience with multiple pages. Algorithm…
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Many would argue that YouTube has been a social network of sorts from the get-go. Users have the ability to subscribe to certain channels (ie. follow), like, unlike or comment on certain videos (ie. engage) and share those videos with a wider audience. However, the channel was limited when it came to ways…
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Since Snapchat’s conception in 2011, we’ve seen its meteoric rise to become one of the most used social networks in the world. The network currently boasts over 100 million daily active users along with 400 million snaps per day being sent all over the globe. For an app that only came into being five years ago,…
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According to Campaign Live, a fifth of top brands’ social media accounts are ‘fraudulent’. It seems many household brands are plagued with promotion spams, impersonators, phishing profiles, trademark violations, hacked accounts and counterfeit profiles. Ouch! And this number is on the rise. Sadly, the fakers are making money, so they are not going to go…
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My post-graduate degree comes to a close with a 15,000 word dissertation on influencer marketing. With the pressure of getting that word count in, I was at risk of losing sight of what I was actually trying to find out. But upon reflecting on all of the things I’ve learned throughout the process, I was…
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Clients often come to us seeking guidance on their social media strategies, and one question is always asked of us ‘What and how many channels should we be on?’ In order to answer this, we first look at their current social media presence, in the form of a social media audit. For late adopters and…
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