It may seem as though the initial moment passed without much fanfare in October 2015 when Twitter Moments rolled out. It was then released to influencers and creators in August 2016 then the wider public in Sep 16, but… didn’t really set the world alight. At its heart though, Twitter Moments is a way to…
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We know that Instagram doesn’t stop when we all leave the office at 5:30pm, and at the weekend, when we’re all making the most of our two days off, it’s especially alive. Whilst there have been unofficial solutions like Schedugram, which we’ve made the most of, we’ve always been dumbfounded that there hasn’t been an…
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There’s that supercilious phrase, “if you ‘assume’, you make an ASS out of U and ME”. Bloomin’ awful expression, but it did pop into my head when I read this summary of research on MarketingProfs. It takes a look at how marketers get it wrong when they assume they know the behaviours associated with different…
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Influencer Marketing – From mega to micro Using a celebrity or sports personality to endorse your brand or product is no new concept. However, in 2017, we saw brands use social media to find new and effective ways to use endorsement and incorporate it into their overall marketing strategy. One of the biggest…
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Earlier this month, the WhatsApp Business app officially launched in markets such as Indonesia, Italy, Mexico, the U.K. and the U.S. A wider roll-out is planned later in the year. The addition will see business profiles and new messaging tools available for customers as part of a broader plan to generate revenue. The introduction of…
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Instagram is at it again! The latest update includes an integration with GIPHY, meaning only one thing – Stories are going to be a lot more animated! GIF stickers can now be added to all of your Story photos and videos, and the fact that they’re from GIPHY’s database means that there’s hundreds of thousands…
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Not a Snapchat user? Doesn’t mean you won’t be finding out more about it… On Tuesday, Twitter announced that you can now share certain stories outside of the app with a shareable link & open them on a webpage, mobile browser, or within Facebook & Twitter. At the moment, the feature has only made ‘Search…
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We know the clock’s ticking for May 25th, and there’s still scepticism around the application and effects of GDPR for every business sector. One thing is clear though, there are definite concerns for marketers. This blog answers a lot of questions, but glaringly, without the opt-in holy grail, you can’t send an email, and you…
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Anniversaries are a great opportunity to celebrate the high points from the last year. They also give brands an opportunity to devise a social campaign to make strengthen their brand messaging and appeal to a particular audience. For optimum success, they’re best celebrated alongside a news story, launches, initiatives, products, events and redesigns.…
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