Letās talk about the video giant, YouTube. YouTube viewership is increasing on TV. Its apps for smart TV and gaming consoles are growing and growing among viewers who prefer to watch on the big-screen, instead of the little screen in their pockets. In the past, YouTube saw a shift from video-viewing on desktop to mobile.…
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Did you know that the first social media site was called āSix Degreesā and was founded in 1997? Many believe that itās Facebook that has largely reshaped the way we connect and stay in touch with each other; however, this type of networking can be traced back as far as the 1800s. We currently spend…
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Snap has just released a second generation of its Spectacles. Yes, you read that right. Spectacles, the āwearableā camera in the form of sunglasses, were what most of us thought would be the first and last attempt Snap had at creating a hardware product. With only 150,000 pairs sold and around $40milion lost in unsold…
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This week Instagram have announced two new updates that will streamline the functionality of the platform, both for personal and business use. The first is a multiple photo upload feature, meaning you can add up to ten photos or videos to your Story at one time. You can edit each individual photo, enhancing with…
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In this weekās Serious Social, weāre chatting about the new Facebook Premieres feature! Itās Facebookās solution to keeping pre-recorded live videos within the platform, and will make it easier for publishers to post videos without the expensive external software! Itās a solution that will certainly encourage more video content, especially live video content, on the…
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Facebook reveals an increased use of pre-roll ads and moreā¦ Weāve all heard of Watch ā Facebookās platform for shows. Having released this to a small US-based audience in August 2017, Facebook shared episodes ā live and recorded ā that followed a storyline or theme. With promising results, Facebook are now keen…
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Users love new, inspiring features on social media ā thatās no secret! Remember earlier this year, when Snap debuted an in-app AR ecommerce experience for Nikeās Jordans? Well, it clearly wowed customers, because Snap has released a new feature that itās calling āShoppable ARā. What does it entail? Well, advertisers can add a button to…
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Just when you thought Facebook couldnāt better its video proposition, itās done it again – the platform is using a select group of creators and broadcasters to test a new format called Premieres. To the average Facebook user, the videos will look a lot like Lives – viewers will be able to comment and interact…
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On the 15th of April, Instagram, in conjunction with Dezeen at Milan Fashion Week, launched an initiative in the form of a specialised profile called @design. The premise behind the move is to showcase the work of Instagramās design team, as well as that of emerging artists on a global scale. Says the platform: āā¦weāll…
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