The latest news out of Google is that they’re opening up Maps so developers can create the next big mobile gaming phenomenon, in the mould of Pokémon Go. While initially this seems like great news solely for gaming, there’s no reason this shouldn’t get marketers excited too. The new API being introduced will allow developers…
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Wanna know how to thrive on Facebook in 2018? Here’s what Facebook’s second algorithm change means for brands. It focuses on prioritising content from friends and family, so it’s no surprise that has sparked huge concern, interest and conversation for brands. Publishers, marketers and news outlets will have lower priority. Our MD Colin explains what…
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Remember June last year when YouTube announced a beta trial of YouTube studio, its new hub for Creators? It’s been a while, so you’d be forgiven for not remembering. The good news is, after 9 months of testing, the new hub will be rolled out to everyone over the coming weeks. As well…
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You don’t have to be a social media expert to know that Facebook is transitioning into a much more video orientated platform, and ever since the launch of Facebook’s on demand video service, Watch, last summer, brands and advertisers have been waiting with bated breath to see if it had any legs. Made up of…
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Facebook ends Explore & tests new voice clip feature Facebook are constantly making design changes, adding new features and ranking updates with the aim of improving the experience for everyone. Whilst some take off and are received well by the public, others don’t, and it seems Explore has fallen into the latter category, and…
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Off the back of International Women’s Day yesterday, we thought we’d keep the ball rolling by highlighting an interesting, and timeous, initiative by Facebook. The Women in Gaming website has been created by the social media giant to encourage collaboration, story-sharing and connection with women in the industry. Topics such as gender and diversity in…
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Facebook and Instagram are increasingly being used in the consumer holiday planning process. According to a recent survey commissioned by Facebook, 68% of Millennials found ideas and inspiration for their most recent trip on Facebook, and the same goes for 60% on Instagram. Travel advertisers on Facebook won’t have to wait until travelers…
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Knowing when to post on your social channels is a constant challenge. It depends on many factors – first and foremost, your audience. Which time zone and countries are they in? What does a normal day look like for them? Are they mobile users or desktop users? Which social platforms do they use the…
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Instagram has developed into far more than a photo-sharing app and it’s showing no signs of stopping. It’s recently been reported that we could be seeing video and voice calling added to the expanding list of features. Secret codes have been found hidden in the app’s APK (android application package) files in the shape of…
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