2012 has been a thrilling year in the world of social media, and we’ve been busy keeping up with the rapidity of changes as and when they happen. As the year draws to a close we’ve chosen the top 5 blog posts of 2012. 1. Afraid of…

With Christmas just a few days away we are sure that you have been compiling your Christmas wish lists to share with your friends and family. But in this day and age, the best way to get to the bottom of what people really want for Christmas is through social…

This week has seen a huge backlash against Instagram’s new terms and conditions regarding photo rights. The new terms and conditions appeared to claim that unless users deleted their profiles by the 16th January then all content published on the site becomes fair…

As yesterday’s blog post shows, social media continues to radically transform the ways traditional journalism operates across the world. We learnt that some of year’s biggest stories broke via Twitter, not printed press. And traditional journalism will either transform, or die. An unanswered question remains though…

In 2012, social media became a major source for breaking news. Before newspapers and other traditional methods of reporting had even heard of a story, everyday citizens were updating their Twitter and Facebook accounts to spread the word. Social media’s immediacy meant that it could always be…

As the year draws to a close and we all reflect on the vast and rapid developments that have occurred in social media in 2012, it is clear that one of the most prominent progressions has been the growing importance of smartphones to access social networking sites.

Social customer service is no longer an innovative concept; for most, particularly the big names, it is now an integral part of customer service operations. The question being asked is no longer ‘Does your business handle customer complaints via social media?’ – it is “How well are you performing? What…

Great content requires originality. With 190 million tweets being generated per day, people are looking for genuine insight and overlook bland and overused expressions. Quite helpfully, LinkedIn have published their analysis of Top 10 Overused Professional Buzzwords in 2012. They include such well-known examples…

Employers have tightened up rules over the use of social media in the workplace, in fear of employees spending their days glued to Facebook or Twitter and ignoring their daily work. Whilst this is commonplace, could using social media at work soon be illegal? According to Stephanie Green and Christine…

As the year draws to a close the inevitable lists of the best and worst moments begin to appear. But what about social media’s biggest successes this year? Econsultancy have published what they think are the 10 greatest social media campaigns from 2012. Looking back at what…

Ever asked yourself why content marketing is like a tube of Pringles? Because once you pop, you just can’t stop. Sites, mobile optimised sites, social platforms, blogs, all craving fresh content and stagnating in static copy until the next fix arrives. But what does that next fix of content look…

With 2013 just on the horizon, now is the time when social media predictions for next year start to surface. In anticipation of this, I’d like to share this interesting infographic from the editors of the Socially Aware Blog, who have looked at how our social media…

Social media is helping drive renewed interest in marketing attribution. A recent survey from Adobe shows that 43% of marketers say social is a driver for marketing attribution. This is welcome news. The benefits of attribution are clear: It helps demonstrate the value of marketing, allowing for more informed decisions…

The use of social media in business brings financially tangible and statistically measurable benefits. LinkedIn is a great social media platform that enables companies to generate high quality leads in a cost-effective and highly targeted way. Here’s some thoughts on the benefits of using LinkedIn: 1. Variety – Access to…

Ever since Facebook introduced photo tagging all those years ago, it’s been an integral part of our social media experience. Whether it’s photos from a night out, a day trip, or posing in front of a mirror, 300 million of them are uploaded to Facebook every day. And now it’s…

One of the biggest trends in social media this year has been its integration with television. Not only are broadcasters using social media to encourage viewers to discuss their programmes but brands are increasingly getting in on the action. The fact that many people now watch television with 2 screens…