Trevor Cook and Lee Hopkins at the Corporate Engagement blog have just published their free (second edition) Social Media white paper. Updates on Second Life, Twitter and wikis and some new case study examples of Australian brands experimenting with social media.Great snapshot of the…

I am speaking with the fantastic Ruth Speakman from [tag]Sony Europe[/tag] (declare: client) at the [tag]IAB conference[/tag] on the 26th July. Together we are going to take a look at how Sony BRAVIA fuelled the conversation online by engaging with influencers. Often when I speak with marketers and PRs, they…

Just had an email from the chilled chaps at chinwag about the summer party. Apparently the Guardian and Brand Republic are joining the foray. Should be a busy night of networking, but if it is like the usual chinwag parties – it will be a boozy craic too. And I…

We’re exhibiting at the [tag]Online Marketing Show[/tag] this week. The event will be good. We went last year and found ourselves constantly in the throng of online marketers – discussing Online PR till we were hoarse. Last year, visitors wanted to know what online…

The Telegraph has launched a little bundle of blogs aimed at Entrepreneurs. By far the most interesting is launchpad, which allows businesses less than three months old to promote their company and include a web address. As Richard Tyler says, “And don’t…

Launching with four new categories, AOP publishing awards opens its doors for this year’s entrants. The new categories acknowledge that social media, is making a significant impact on the media business model. They include, use of video, best podcast,…

 I am speaking this week at the IAB’s seminar, demystifying online PR. It is interesting that in their blurb on the seminar they say… Demystifying [tag]Online PR[/tag] – Online PR has changed the roles of creative and PR agencies in a client’s communication strategies.

A rather clever idea by our friends over at Picture Production Company has just launched: a [tag]wiki[/tag] for Fox’s Fantastic Four film release. The idea is simple, viewers can change, edit and submit to the website in…

Well I am posting again on [tag]infographics[/tag] sooner than I first expected! Two separate initiatives have recently gone live on the BBC – showcasing great use of visual online tools. The first is a visual timeline allowing…

Superb video from Geert Desager. Simple, effective, story telling at its best… The Break Up Uploaded by geertdesager © geertdesager, The Break Up, Video  …

Anthony Lilly of Magic Lantern has a column in today’s Guardian looking at the explosion in online video. He suggests that the amount of content now online has resulted in us viewers not being able to find the balanced view: the facts. And that with no editorial…

[tag]Digital marketing[/tag] agencies are increasingly looking to tap into the conversation on [tag]social media[/tag]. Those that have expanded beyond the marketing push are reaping the rewards and finding that [tag]buzz [/tag]around online campaigns can dramatically shift perceptions, drive visitors and enhance objectives. I am on a panel at the next…

Emily Bell has run an article in today’s Media Guardian commenting on the Guardian’s new look homepage that grabbed my attention. Most interesting is a point referenced to Jeff Jarvis, highlighting the recent drop in importance for the homepage. Visitors to…

Engaging online really does mean you need a thick skin. Well the Guardian does at the moment, since it launched its new look website last week. This article from the Guardian…

A roundtable from e-consultancy (declare: they are a partner) reveals that future thinking of some of the digital industry’s forward thinking players. What strikes me is that throughout…