The IF Blog: Social Media Insights and Trends

Stop worrying about AI killing your creativity

Worried about AI oppressing your creative mojo? Explore the positive side of artificial intelligence in design and marketing. From owning your story to embracing the messy process.
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We’ve all had the creeping feeling that our lovingly hand crafted content just isn’t getting out there on the various Social media platforms. It can seem like Instagram, which has been famously mercurial in terms of the types of content they prioritise, is the toughest nut to crack. What puts…
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It might be difficult to keep up with the daily influx of new social media insights. We’ve got you covered, so relax! View the most recent social media news. 👇 Meta and the rise of the Creator Economy 📊 The Creator Economy is not a true economy, at least not…
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On the spookiest day of the year, Instagram suffered a worldwide crash and suspended accounts without warning users.
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Why use Instagram to Promote your B2B Business?
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A search engine? Really? We’re now over two decades into life with social media, so naturally, things have changed a lot since then! What started out as an online forum used exclusively by Harvard College students who wanted to connect with each other: social media has since snowballed into…
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It’s that time of the week again! Take a look at the latest happening in the world of social media: LinkedIn introduces new security features LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity. Find out more here. And Twitter…
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YouTube celebrated its 17th birthday earlier this year and the platform announced a few new upcoming design elements and product features. The intention is to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose. The biggest update is ‘pinch to…
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Will AI take over the creative world? Or is it something we can use to help the creative process?
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So today we’ll take a look at Metaverse. Metaverse is the new product from Meta, the company behind Facebook. It’s a product that is hoping to do what Facebook did but in the V.R space, creating a virtual world where you can do anything and everything you can in real…
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The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.
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The Halloween trends that can help you to fuel your brand visibility and consideration.
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What can you post on your organisation’s LinkedIn account? We’ve already talked about what kind of content you can share on LinkedIn as a brand (if you’ve missed that blog, don’t you worry! Here it is for you 😉). So, there are a few kinds of posts you can…
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Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…
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Learn 6 techniques for getting attention and converting it to action using social media copywriting.
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In line with this year’s World Mental Health Day theme 'Make mental health and well-being for all a global priority' we're sharing our tips and tricks on what works best in our agency to manage mental health and stress.
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