The IF Blog: Social Media Insights and Trends

Another week, another social snapshot. Sometimes it can be hard to stay up to date with the constantly changing world of social media! Stick with us as we take you closer you through our weekly roundup of everything you need to know.   Facebook letting users transfer posts…

You’ve probably noticed our Friday Serious Social episodes on your feeds, where each week we report updates on the latest and greatest happening in social media, feature in-depth insights from various sectors, host interviews with thought leaders and discuss the different ways to break the social boring. But…

What employees say on social matters. It can sometimes break a company and often raise it up. Your insides are on view. Yes, all the wonderfulness of your company and all the hidden skeletons (and messy, frayed, edges) are now shining clearly to your customers, your investors, your…

  In an update that doesn’t come as a shock… although has me going “hmmmm??” Reddit is currently testing out its own Clubhouse-style audio social. However, the most notable difference is the voice chat feature being available to moderators, and also subredditers who purchase a “power-up” subscription.  …

Another week, another social snapshot. With social media news constantly popping up, it can be hard to stay up to date. Stick with us as we take you closer to the world of social media and everything you need to know.   LinkedIn introduces a new ads guide…

Influencer marketing: a form of social media marketing that helps bridge the gap between businesses and consumers, offering insights into products to help inform decision making and ultimately influence audiences. Of course. What started as a hobby and changed into a career in 2009, influencers have taken the social…

Well, we could simply say… research, plan it, write it, check it, check it again, post it. But there’s really much more to writing for social media than many people think. Here are our top tips, and what not to do! First Thought What is the first thing,…

It’s no secret that the last 12 months has thrown out some challenging moments for every single brand and organisation across the globe. Recently, Katy Howell (CEO, immediate Future) and Belle Lawrence (Associate Director, Immediate Future) sat down with a group of experienced marketers in the FMCG world…

Another week, another Social Snapshot! Grab a coffee and get stuck in to get yourself up to speed with the latest happenings in social   TikTok adds auto-captions TikTok has added a new auto-captions feature where users will be able to overlay automated subtitles onto their videos to…

  There are new social media marketing tactics popping up every day. When first getting started in social, it can be tough to define which ones are right for your brand and audience.   Influencer partnerships can have a huge impact on boosting your…

  As we move towards a more hopeful outlook to the opening of the world’s door’s, we should remember that our time in this horrible, horrible pandemic has changed the digital landscape for the foreseeable future. This new mindset will change how we host events/talks even past this…

Social media is about open, unfiltered ideas being sent across the web to anyone in the world willing to listen. Platforms like Twitter are called that because they give users a literal platform to speak from, voice their opinions and engage with others. Over time, this idea has…

Paid media is a complex and ever-changing beast that can make success on social particularly difficult. Especially if you don’t take note of the regular adaptations to features, functions and most importantly algorithms – recently there have been some big changes. Understanding algorithms is key for knowing what you…

In our recent webinar, Big Brand Secrets For Creating Audacious, Killer Content, Katy Howell, Laura McNally, and Karly Boyce sat down to talk about how brands can create bold, brave, and daring content. The conversation delves into what bold looks like to them, the process involved in creating…

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…   Instagram’s testing labels in Stories Instagram has been found…