The trend for podcasting has not simply grown during the pandemic, it’s exploded. Brands and celebrities alike realised that it was possible to reach their audiences through audio-only, required far less technology and cost next-to-nothing to get going. Whether you’ve joined the trend already, or you’re considering that there might be an audience for your…
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One of the latest releases from Twitter is the Audio Tweet! Now, I must admit I am a sceptic with this function – I’m not sure that, when social media is so visual, an audio-only format will be useful or used. However, sound is important in branding (tune in to my Facebook Live for more…
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As always, the world of social media is non-stop with news and platform updates. And of course, this week is no different! So, dive right in and find out the latest happenings with our Social Snapshot… Facebook’s announced another algorithm change. Another week, another algorithm change. This week, Facebook has announced a new algorithm…
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Tik Tok for business has just recently launched, providing a plethora of tools to help brands and marketers utilise the short-form video app for their ad campaigns. “TikTok For Business is where you can unleash your brand’s creative side. A fully immersive no judgement world where there’s an audience for every…
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“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social. It is the small stuff of tweets, posts or comments that can make or break…
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GlobalWebIndex has reported that 29% of total internet users have used a live streaming option on social media, and 13% have watched a live gaming stream. These figures alone tell us that live streaming is the new mode to watch – and that marketers needed to weave it into their strategy, like yesterday. Before you start…
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So many insights and developments in one week – let’s get right to it with our Social Snapshot! TikTok reveals how its algorithm works TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations algorithm works, how videos gain traction, and…
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We all must know that at some point Google will take a formula that’s been well received and try to emulate it, which is exactly what’s happening with Keen – Googles latest offering, “a place to grow and share your interests with loved ones, and find things that will help in making…
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Last Friday we covered this topic in our latest #SeriousSocialLive. It’s a 13-minute video that charts everything you need to know in order to best prepare for a crisis. Hopefully, that’s an endeavour that you’ll never need to lean upon. Sadly, there is a growing number of businesses who realise too late that they’re ill-prepared…
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