The IF Blog: Social Media Insights and Trends

I’m sure we’ve all seen by now, Elon Musk’s rebrand of Twitter to “X” – I wanted to take this opportunity to have a look at the good, the bad, and the ugly. Let’s start with… The Good. Is there? Taking such an iconic brand and changing it to something…

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Goodbye Twitter. Hello X. Twitter is changing its name…

Hello there, fellow social media enthusiasts and marketing maestros! Can you believe it’s been two decades since social media burst onto the scene? Time sure flies when you’re busy scrolling. Let’s get down to business as social media has come a long way. According to the latest B2B content marketing…

The dreaded "B" word - Burnout. You're juggling a multitude of responsibilities, running on caffeine-fueled adrenaline, and trying to meet never-ending deadlines. Suddenly, the inevitable happens – you hit the wall. In this blog, We say goodbye to feeling like a frazzled mess and hello to a state of empowerment and balance!

We know B2B social has merit – the cynical senior marketers have been put in their place – but why is it so successful and how does social, the somewhat chaotic media platform, actually build trustworthy perceptions for brands? When we consider the sheer volume of people who use…

Step into the captivating realm of Social Snapshot, your ultimate destination for staying in the know about all things trending. Immerse yourself in a whirlwind of cutting-edge updates, unravelling the finest moments from the past week. Brace yourself for an exhilarating plunge as we embark on this riveting journey together:…

Should your B2B brand bother to be on TikTok? Hold on tight, because we're about to embark on a wild journey through the untapped potential of TikTok for B2B engagement.

The Barbie Movie's marketing department has been on fire this summer, they've capitalised on early buzz and really turned the hype around the upcoming movie into a wave of anticipation. In today's blog, we'll break down how they did it!

Every single day, our social media feeds are flooded with countless brands and companies wanting users’ attention. So, how can your brand stand out from the crowd? Well, it all comes down to having a well-defined identity and personality, and the key is maintaining a consistent and authentic tone of…

Plan your brand's birthday a social media celebration

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: More than 100 million members have already signed up for Threads The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed…

The social media world is all over the latest Meta app – Threads. Launched on Wednesday of last week, the application rushed to 30 million sign-ups within 24 hours of release. The number of users then increased to 50 million just hours later, then 70 million within less than…

As you may have seen by now… (and the fact that it’s over 2M trending on Twitter…) Threads is live! Where we are now: Threads, an Instagram app is available for pre-download July 6, 2023 App Store: https://t.co/QzxKwyVQoG…

In 2023, 19% of marketers identified generating leads as their top priority. However, developing an effective lead generation strategy can be challenging without a deep understanding of various channels. In this blog post, we will explore the major channels for B2B lead generation, including social media,…

A marketer and a designer walk into a bar… No, it’s not the setup for a joke. It’s the beginning of a beautiful collaboration that unleashes the power of visual storytelling that transforms campaigns from “meh” to “mind-blowing. In today’s digital days, capturing the hearts and minds of your…