The IF Blog: Social Media Insights and Trends

You’re probably well aware of the importance of creating great content, right? Well, today’s your lucky day because I’m sharing basic tips on how to create valuable content for your social media and what you should avoid doing! Why is content so crucial, you wonder? Info overload: Imagine the internet…

One size doesn’t fit all with social – but it’s becoming increasingly apparent that LinkedIn’s audience wants to absorb content the same way they would on Facebook, TikTok or Insta – not that it’s becoming a more visual platform, but for…

Staying ahead in digital marketing requires continuous learning. As summer comes to an end, the slower pace we all cherish is almost over. This is the perfect opportunity for marketing professionals to invest time in upskilling. This blog post will address the importance of social media paid campaign training on…

Determining the ultimate formula for effective B2B social media success on LinkedIn remains a subject of debate – but a simplistic approach involving mere infusion of technical terminology into posts isn’t going to land. Ever. You might be sceptical, thinking, “Oh great, another blog advising me to…

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: Instagram tests new comment reply/share options Instagram is working on the option to share comments from any public feed post or Reel to their Instagram story, a great way to…

Today, we're taking a daring plunge into the treacherous waters of "CREATIVE BURNOUT" – cue the dramatic soundtrack! 😱

Social Listening, Barbenheimer

This month, TikTok announced that its users in the European Union will be given the option to turn off its well-loved AI algorithm to comply with EU rules. TikTok however, has stated that it currently has no plans to extend this option to the UK…which has…

This summer, our design team was set a challenge - to create a series of snappy company logo idents, to go out across our social feeds to coincide with our summer Friday afternoons off. They chose to use the magic of stop-motion to give these short animations a curious and organic feel.

In the last 6 months, the public’s mind has been occupied by the perception of AI as an over-hyped technology that will change the world. This was empowered by the launch of ChatGPT by Open AI at the end of 2022, recognised as the fastest-growing app in history, reaching…

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: TikTok Quick Tips Elevate holiday marketing with TikTok’s vital insights. Craft impactful ad campaigns through strategic goals, budgeting, and optimisation. Leverage tailored examples for swift progress. Access videos or…

Step behind the lens and discover the captivating world of 'go behind the scenes' content creation! From unravelling audience desires to crafting unique angles that dazzle, we're diving into the art of sharing the magic that happens backstage.

In today’s ever-evolving digital world, our screens overflow with a ceaseless stream of information clamouring for our attention. In the quest to capture hearts, minds, and wallets, a potent force has re-emerged, reshaping how we perceive and engage. Authenticity is an unwavering beacon of truth that stands tall amidst the…

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: WhatsApp ads screensharing on video calls WhatsApp has added another element to its video calling option, with screen sharing now available in the app. Find out more here.

In the ever-evolving world of digital communication, social media has become a treasure trove of data. From tweets and posts to likes and shares, each interaction leaves behind valuable information about user behaviour, preferences, and trends. Social media analytics provides businesses and marketers with a wealth of data, but raw…