The IF Blog: Insights and Trends

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s […]
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Social media is about open, unfiltered ideas being sent across the web to anyone in the world willing to listen. Platforms like Twitter are called that because they give users a literal platform to speak from, voice their opinions and engage with others. Over time, this idea has…
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Paid media is a complex and ever-changing beast that can make success on social particularly difficult. Especially if you don’t take note of the regular adaptations to features, functions and most importantly algorithms – recently there have been some big changes. Understanding algorithms is key for knowing what you…
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In our recent webinar, Big Brand Secrets For Creating Audacious, Killer Content, Katy Howell, Laura McNally, and Karly Boyce sat down to talk about how brands can create bold, brave, and daring content. The conversation delves into what bold looks like to them, the process involved in creating…
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Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…   Instagram’s testing labels in Stories Instagram has been found…
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  As we all know and have seen, Twitter has been working on their Spaces tool and more specifically trying to improve their Spaces experience.    Currently, the only way to join is to open the…
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Since McDonalds and AutoTrader talked about being bold with content, it has been front of mind for me. I cannot stop thinking about the minutiae of being brave with social comms.  It matters. Social is so noisy, you need bold content to grab attention. But it is a…
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Clubhouse is the talk of the town, but did you know the famous audio, invite-only app is one year old!? That’s right, this week, Clubhouse celebrated its one-year anniversary. Despite the platform still operating in private beta – an invite-only operation that is only available on iOS (sorry Android…
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As part of its analyst day overview, earlier this year, Twitter released a series of potential new features they hope will boost numbers and aggressively grow their user base over the next three years. Including various new subscription-based features, which will enable creators to monetize their Twitter following:…
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Social is a very visual medium, so why are brands still doing a bad job at communication through design? Whether it’s a boring, wallpaper image, or a message which doesn’t translate from print to social (we’re looking at you, Burger King), there’s no reason brands can’t take the…
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On social, its crucial for brands and identities to sometimes stand out from the crowd, to create content that engages users and makes an impact.   Making the same content as others can appear stale and overdone, so there is a lot of pressure to create content that can…
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