Meet employee advocacy, the first cousin to influencer marketing. Your employees are generally the best advocates you have. They can be a credible and creative way to build brand recognition and instill trust in your business as well as generating word of mouth. And let’s be really honest, where you may not have budgets for…
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Not many things in life are guaranteed, but one thing is for sure – there’s not much originality when it comes to social media trends these days. Instead, the big guns continue to scope out the latest crazes, trends and innovative tools from their competitors and then create a similar version to bolster their own…
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Episode 3 *spoiler alert* don’t read unless you’ve watched! The rise of second screening has seen TV become a substantial driver for social media activity. TV and social are complementary. In fact, they can now be seen to feed off each other. Never more so than GBBO on TV and social. They were hand baked…
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It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Twitter officially launches option to…
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There have been some great releases recently from the social platforms which make us all into creators – but before you leap into testing them, consider why. Is it just a “be first” mentality, or have you come up with a great idea and you’re looking for the right medium & channel to execute it…
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So you and your marketing team have taken an idea from the drawing board through to execution and you now have a great piece of content you can all be proud of, but now what? You can share it across your networks and hope it hits your target audience – but what happens after that?…
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Huh, I hear many of you say. But, it’s true. Having spent months creating a meaningful report or white paper flush with extensive insight and valuable intellectual property, it’s a given that you’re going to place it behind a gate to gather critical data on potential customers. After all, its a proven and potent tactic…
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Episode 2 *spoiler alert* don’t read unless you’ve watched! Since its move to Channel 4, Bake Off has offered advertisers the opportunity to be part of this cake obsessed community for 8 weeks of autumn. After the initial move to a commercial station (which came with some negativity), advertises embraced the chance of reaching eyeballs…
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This isn’t going to be shocking, but it is something businesses need to hear. If you post once a month on social, you won’t see results. If you share off-brand content, you won’t see results. If you’re on the wrong platforms, you might see results, but they won’t turn into leads. With over 3.4billion active…
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