The IF Blog: Social Media Insights and Trends

Looking back at some of the iconic women in design history

Are you looking to elevate your TikTok ads game? Look no further than TikTok‘s latest tool in the Creative Center – Keyword Insights! This cutting-edge feature allows you to discover the top-performing keywords and phrases in TikTok ads. By browsing…

Discover all the social media updates you need to know in our weekly social snapshot!

Have you ever set yourself SMART marketing goals? In today's blog, we help you get closer to not only achieving your goals but also measuring your progress.

Musk’s takeover of twitter enraged, engaged and enthused many – but after threats of boycotts and major brands taking a step back, twitter is still alive and – for now – well. What have we learned, if anything, from this? And should brands be making a return in earnest? The…

Hoo boy that was a long cold winter wasn’t it? O.K, it might still be pretty cold BUT at least its getting a bit lighter. Maybe its too early to say the “S” word just yet – I haven’t seen any blooming daffodils or gamboling lambs myself yet – but…

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.

Find out some dos and don'ts to help you avoid the biggest social media fails

The Importance of Consumer Insights

Social media is great. I work in it, so, of course, I’m going to say that, but it really is great. There’s a platform for everyone, whether it’s photos, video, news, connection with old school friends, or expanding your professional network, there’s a platform for you.  What’s not so great,…

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Twitter adds alerts for Community Notes The network announced earlier this week that they’re rolling out a new update for its Community Notes on tweets users have previously engaged…

Consumers today want seamless experiences, that are easy and quick, allowing people to carry out the entire shopping journey without ever having to leave the app. That’s what makes channels like Instagram ideal for online shopping. However, Meta announced earlier this month that the livestream shopping on…

What is retro rebranding and why does it work? In today's blog we take a look at brands who have done just that.

Social media is a powerful tool that businesses can leverage to create a dedicated community and attract customers. With over half of the world’s population using social media, it’s crucial for businesses to have a solid social media strategy to effectively engage with their audience. In today’s blog, we look…

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media 👇🏻