For B2B brands, account-based marketing is key to its marketing and sales for several reasons. To name a few – ABM puts the emphasis on individual prospects or existing accounts, has a huge potential for return on investment and often shortens the sales cycle. So, what’s holding B2B marketers back from yielding the results they…
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Let’s face it, do ANY of us enjoy the current Facebook feed where we’re shown a glimpse of what our friends post and what Facebook thinks we might be interested in? Granted, the option to change to chronological order has always been there, however, Facebook has been working on a way to make…
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Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the latest updates from the industry! Carry on reading for more… LinkedIn’s highlighting achievements. LinkedIn is adding a new ‘Featured’ section to profiles, where users can display their latest achievements at the top of their profiles. It’s time…
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If you’re deep into it with Facebook ads but something just isn’t adding up, here are a couple of things to consider looking at: Ad Relevance Diagnostics You can see these scores in the standard “Performance” reporting view in Facebook Ads Manager when you’re viewing your ads. For each ad that’s live, you’ll see a…
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Over the years, Snapchat has redesigned its app many a time, but the last major update seemed to push a lot of users to abandon ship. And I can recall purposely not updating my phone to hold onto the old layout for as long as possible! Sad, I know. Well, now it looks like Snapchat…
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Twitter is growing – are you missing out? Their Q4 performance report states that they have added 21% more monetizable daily active users to the platform – this takes them to 152million. What does monetizable mean? It’s a user count of how many accounts Twitter can show ads to – according to Twitter, this is…
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Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Instagram Stories may be getting a trimming tool. Instagram is testing out…
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IGTV may not have grown as quickly as anticipated, but with additional features on the horizon and monetisation in testing, it could very well be IGTV’s time to shine! Top creators are currently making their megabucks on Youtube and Facebook, swerving IGTV for the simple fact that monetisation isn’t an option. As this process is…
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The UK events industry is worth £42.3 billion – and it’s still growing. Gone are the days of cold calls, handshakes and flyers. Today’s event marketers are reaching you when you’re walking, talking, surfing or just casually browsing your favourite job listings site. When you really think about it, in today’s always-on world, no industry…
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