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Twitter gets chattier and Facebook cuts out FOMO

It goes without saying, (but I’m going to say it anyway) social media is a place for conversation. It’s a place for brands to start conversations and join them too. Marketers will be pleased to learn of a couple of updates to Twitter and Facebook that make it easier for users to get engaged with…

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#Trashtag – the hashtag for greater good

  From the Mannequin Challenge, in which groups of people remained motionless in videos, to the recent Microwave Challenge, in which people slowly turn while sat on the floor, social media challenges seem to exist purely to inspire hashtags and a bit of fun. After years of ridiculous challenges, (remember “planking”?!) there’s finally one that’s…

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Instagram introduces a new checkout feature

Instagram is on a roll right now, announcing update after update. And just yesterday they released a new ‘check out’ in-app shopping feature. Yep, your online shopping days has just got a whole lot easier. Development on the platforms shopping tags means users will now be offered to ‘check out on Instagram’, rather than having…

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Social Snapshot – 20.03.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!   Twitter to introduce a ‘subscribe to conversation’ feature. https://po.st/VhIdfK Twitter is working…

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Why we need to rethink ROI on social media

The ROI on a brand’s social media activity is one of the most debated, most interesting, and often the biggest conversations we have with our clients.   Let us explain what we mean…   We know consumers use social media platforms for learning more about products and retailers and reading product reviews. For brands and…

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Social Snapshot – 13.03.19

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for platform updates, channel reports and ways to help you improve your social strategy…   Does interest tagging on Facebook increase traffic? https://po.st/xD1P3K After Facebook promised that interest tagging would…

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