Events best practice: Creating a hive of social media activity

Following on from Adam’s blog ‘From Monaco With Love’, and whilst I’m still buzzing from the excitement of managing the social media conversations around the IBM #SmarterCommerce Global Summit last week, I’d like to share some of the key learnings and insights the team garnered during our time in Monaco. Each and every event is…

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Three things I like about the new Google+ layout

It has been more than a month since Google+ announced its new design, so I thought it is a good moment to reflect on how the changes have affected the way I use the platform. If I am being honest, they really haven’t. Despite the way G+ neatly integrates my Gmail contacts into the social…

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From Monaco With Love

The team have just returned from a week of handling the social media for our client IBM and their #SmarterCommerce conference. We worked hard, partied harder and didn’t sleep much. What else would you expect when in Monaco? It was long nights and social media collaboration heaven! True, we will miss the social media buzz.…

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Social marketing case study: McDonald’s your questions

Corporate communication is undergoing rapid change. As a rule of thumb, the challenge for large businesses is to maintain a genuinely personal approach to the customer, despite the sheer volume of enquiries, whilst keeping in line with the overall marketing strategy. Web solutions, intertwined with thought-through social elements provide a thrilling opportunity for firms to…

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#Hashtags: Coming to a Facebook page near you

The hashtag-obsessed world that we live in has just claimed another victim. After seeing the success of the use of the # on Twitter, Facebook has now unveiled clickable hashtags on their platform. The aim of hashtags on Facebook is to make it easier for users and advertisers to find hotspots of user activity around…

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Will you be the next data gamechanger?

I am delighted to publish a guest blog from one of the most brilliant data geeks I know, Jacqui Taylor Founder  and CEO at FlyingBinary. For those that have yet to meet Jacqui, she is a super clever lady: a web scientist in fact.  After implementing a banking regulatory change programme with Web 3.0 tools…

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How to stay relevant on social media

Social media is constantly evolving. Every day there are reports of a brand new feature update or a new tool to try out, but how do you stay on top of all of the developments? Other than following @iftweeter and reading our blog (obviously!) there are a number of ways to help, so you never…

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The uphill struggle for new businesses

Any business plan aiming for success must include proposals for getting the brand out to the market and in order to start to make money as quickly as possible. Investors will always be on your back wanting the business to generate cash from sales quickly and for a new business owner it can get very…

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