2020 was unpredictable, to say the least! Some pre-pandemic predictions came to light and others were way off. What we do know is that social media usage skyrocketed. And with that, E-commerce sales boomed, online events took off and video calls become the norm. We aren’t here to make any whacky, bold statements about 2021.…
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Going into 2021, companies might be looking at rejigging how they approach their audience on social media. It’s a tumultuous time, with many looking to their favourite businesses for signs they are adapting and changing their way of working to meet the needs of both their customers and their employees. A few tweaks here and…
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We’re just about ready to down tools and dive into the mince pies! BUT, before we do, we’ve got one last round up of the news, updates and announcements on social this past week. TikTok adds ‘Year in review’ In many ways, 2020 has been a year to forget, but there has been lots…
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Many of us will be happy to see the end of 2020, but it’s still important to reflect on the happenings in social media from the last twelve months. Facebook year in review Unsurprisingly, a major theme for Facebook/Instagram this year was Covid-19. The Instagram Stay Home sticker was used more than 100M times globally…
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Over the years, as social media has become the be-all and end-all of where online content is consumed, the quality and style of creative imagery have continued to advance and achieve a wide range of results. As social is an ever-evolving landscape, trends and fads come and go from year to year and it’s a…
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Fleets are finally here, make your Messenger chats auto-disappear and receive help from Instagram – let’s take a look at it all in today’s Social Snapshot: Facebook adds new ‘vanish mode’ for Messenger Facebook has announced a new ‘vanish mode’ for Messenger, in which your messages will disappear as soon as you leave the…
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With the groundbreaking election taking place across the pond, we are reminded to vote and to share with others the importance of voting through our social channels. Platforms are giving us factual information, and sometimes something creative to show support. These sort of social media events have been going on for years now, but this…
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That title is not nearly as scary as it sounds (though there’s plenty to be concerned about with social media, but that’s not the subject of this blog) – it’s just a reference to a new feature from Facebook called ‘Neighborhoods’. Certain users in select locations are getting the option to connect with their neighbours…
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Social media reactions have become a staple across all platforms, as a new way to engage with content from brands and friends. These reactions give better context to how you feel about the content and a deeper understanding of what works and what doesn’t work. Gone are the days you could only just like a…
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70% of Instagram Stories are watched with sound on. I have personally scrolled through countless bits of social content where, if there is no sound in a video and it feels as if there should be, I just keep on scrolling. As people wake up to this realisation, we are seeing more and more bits…
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