A rather clever idea by our friends over at Picture Production Company has just launched: a [tag]wiki[/tag] for Fox’s Fantastic Four film release. The idea is simple, viewers can change, edit and submit to the website in…

A new corporate communications service has just launched, charging companies £300 a pop to respond to comment appearing online. By providing a ready, [tag]SEO[/tag]-friendly platform, [tag]newscounter[/tag] is hoping brands under fire will turn to them to get their message across. Unfortunately, I think it misses the point…

[tag]Digital marketing[/tag] agencies are increasingly looking to tap into the conversation on [tag]social media[/tag]. Those that have expanded beyond the marketing push are reaping the rewards and finding that [tag]buzz [/tag]around online campaigns can dramatically shift perceptions, drive visitors and enhance objectives. I am on a panel at the next…

A roundtable from e-consultancy (declare: they are a partner) reveals that future thinking of some of the digital industry’s forward thinking players. What strikes me is that throughout…

There are a profuse number of [tag]PR blogs[/tag]. Checking out Technorati there are 13,431 PR blogs. I guess us PRs like to communicate. No surprises there then. So you can imagine my fear in starting this blog. Awkward and self-conscious to say the least. I tried like…