Ep 34: Serious Social – Using social for successful digital events. With restrictions still being put in place, it’s likely digital-only events will be happening for some time to come, and brands need to utilise social if they want success. In this episode of Serious Social, Managing Director, Colin Jacobs, explores the world of digital-only…
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If you’ve been following our blog for a while, you’ll remember when we wrote this post – the overarching tone of voice was “Gah, FINALLY, LinkedIn!!!” Given that almost every real-life event in 2020 has been cancelled or moved to online (thanks for nothing, Mr C. Ovid!), we aren’t the only ones who were keen…
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Ready, set, #SocialSnapshot. It’s that time of the week again, and the newest roundup of social media updates does not disappoint. The first thing on our watch list is the newly-launched LinkedIn Stories. Marketers and professionals will now have the opportunity the share images and short videos with their audiences. We’d recommend jumping on this…
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Social media reactions have become a staple across all platforms, as a new way to engage with content from brands and friends. These reactions give better context to how you feel about the content and a deeper understanding of what works and what doesn’t work. Gone are the days you could only just like a…
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Let me be clear I am not suggesting plagiarism. There is enough of that in the creative industries as it is. Instead I believe, whilst we are locked behind screens and away from the serendipity of the water cooler ‘eureka’ moments, we need to work hard to find inspiration. Mark Twain said that there’s no such…
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70% of Instagram Stories are watched with sound on. I have personally scrolled through countless bits of social content where, if there is no sound in a video and it feels as if there should be, I just keep on scrolling. As people wake up to this realisation, we are seeing more and more bits…
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Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… WordPress turns blogs into Twitter threads WordPress has released a new function that allows users to turn their blog posts into…
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TikTok is nothing new, but brands are still in the early stages of figuring out how to build successful marketing campaigns to reach audiences and add business value. But with about 850 million monthly active users worldwide, brands need to act now to begin building a presence on TikTok. While the platform might seem like…
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While there’s always more to learn about the largest social media channels that we’re pretty familiar with when is the last time you checked out what was happening on some of the smaller, or more niche channels? If you fancy watching our latest Serious Social about these three, dig in here on YouTube. TikTok Narrowly…
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