The IF Blog: Social Media Insights and Trends

4 Marketing Trends in 2022

4 marketing trends in 2022
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With social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   TikTok launches a new parents guide…
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Social media is a crowded space. Period. This means that turning out average content isn’t going to cut it; social media marketers need to be doing the most to get their ads noticed on audience feeds – and that is easier said than done. Numerous departments and business…
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Kids off school, sun is sort of out, and one way or another we are focused on a vacation of some kind. Well, according to the social data, it’s not all about sun sea and sand. In fact, Halloween is already trending. Ignoring the uptick on Friday 13th,…
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… to real growth A few weeks ago we talked about the importance of trusting the process and what it means to the design team here at IF. This week I want to talk a little further about some points we hit on in that specific live,…
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It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, grab a coffee, and get up to speed   Instagram introduces new ways to protect users from abuse…
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The summer month of August has always been a key month in the Ad calendar. The famous P9 period sees Back to School campaigns appear, closely followed by menu changes in pubs and restaurants, as they flip from lighter evenings to darker nights. At the same time, we start…
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With so many metrics constantly popping up, the world of social media can be confusing. What should you be tracking? What’s important for your business goals?   We’ll take you through the various metrics that every company or brand should be looking at, so you can stay on…
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  We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   YouTube launches…
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Having a hard time writing Facebook ad copy?   The truth is that Facebook Ad copy is essential if we want our ads to convert. A lot of the time we write the first thing that comes to mind. But, if we want to write the best Facebook…
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This is part two of our Employee Advocacy series. For part one, click here: https://immediatefuture.co.uk/blog/employee-advocacy-how-did-we-get-here/ We recently covered our initial findings from our Employee Advocacy webinar, sharing the insights gained from our expert panel on why there has been such a sudden rise in Employee Advocacy, and what…
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  Designers know more about ‘trusting the process’ than anyone else. Though what we all need to understand is, there is a process to everything that we do and without trust and patience, we can falter at the first hurdle. When it comes to ‘Trusting the Process’ on social…
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  On average, users post 6,000 Tweets every second on Twitter. As a Social Media Designer, standing out from the pack is crucial, and you probably dedicate a huge amount of your time to researching competitors, trawling through Facebook design groups for inspiration, or looking at the work of…
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Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the…
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It goes without saying that social media provides brands with the opportunity to reach their audiences in a personalised and accessible way. But with multiple channels available, targeting diverse demographics in different ways – how can brands be sure they’re focusing their efforts at the right time, in…
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Back before social media was even called social media, brands were part of the conversation. Whether it was on Myspace, Flickr, Blogs, Habbo Hotel or the plethora of message boards – marketing comms was experimenting with talking direct to the customer. Now, 20 years on, the world has…
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