In B2B marketing, it can be tempting to rinse and reuse marketing strategies that target decision-makers and upsell your offering. However, like the social media landscape, no formula for success remains the same. Just like B2C marketing, we need to factor in changing audience behaviours and the ways we reach them. Here are some important…
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It doesn’t seem like long ago since Instagram announced it will be entering the world of eCommerce. And it definitely wasn’t long ago that users of the platform could create their very own AR filters. To maximise the usage of both features, Instagram is testing a new option for users to virtually try on specific…
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to shout about! Instagram launches…
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So you may (or may not) have heard about TikTok, and part of that depends on your age or the age of the people in your life! TikTok is one of the fastest-growing social media platforms in the world. It allows users to express themselves in a creative way by producing short videos with music,…
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And so it continues… Facebook is following in the footsteps of Instagram and going ahead with testing the hiding of like counts. Starting in Australia, users will still be able to see their own like count, but this will be hidden from everyone else. Instead, followers will only be able to see who has reacted…
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Earlier this year, we discussed how the introduction of AR on platforms such as Snapchat and Instagram is a real game-changer. The interactivity levels skyrocketed and we saw a new way consumers engage with social media and create content. Fast forward to now, and Instagram has promoted its integration with Spark AR allowing creators and…
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We love staying up to date with the wonderful world of social media and we’re sure you do too! So, we’ve pulled a variety of articles into one place that we just want to shout about, whilst keeping you up to date… Snapchat expands ad length limits, announces new ad formats. http://po.st/0jLZI2 Snapchat is…
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Sometimes people reply to your Tweets about things you don’t want to see. And sometimes you just don’t want any replies to be seen at all. So, to help, Twitter has been testing out a new feature that lets you do just that. After launching an initial test for users in Canada, the platform…
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Designers. Don’t you just hate it when you create an awesome asset to go out on social, but then you have that tedious job of having to resize it for all platforms – whilst still looking amazing!? Well, what if I told you, you may not have to worry about that for much longer… This…
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