Black Mirror – but IRL. That’s what comes to mind with news of Facebook’s partnership with a University of California San Francisco study with the intent of giving people with serious brain injuries the opportunity to type words using a brain-computer input mode. The research, which works to map the electrical pulses from neurons that…
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Ahhh Tumblr – what once was a buzzing hive of indie creators, a place to share your work and interact with others and its booming creative community, has slowly been meeting its demise over the past few years when they decided to ban adult content from the platform, and flag/ban most artistic and LGBTQ+…
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It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram opens AR filter creation tools…
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Neuroscience or more aptly neuromarketing is regularly written off as a ‘fad’ by marketers, all the while they respect the uprising of machine AI and big data. If only they realised neuromarketing is an amalgamation of AI, big data and behavioural science, all rolled up into this neat little package underpinning unconscious human behaviour, ensue…
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In case you’re not up to speed with the latest data, podcasts are on a significant rise. Nearly 6 million of us are tuning in each week! Ofcom reported in March 2019: The number of weekly podcast listeners has almost doubled in five years – from 3.2m (7% of adults aged 15+) in 2013 to…
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Instagram is perceived as the favoured social media platform by many, and including it within your social strategy is a must. But for years, marketeers (us included) have struggled with scheduling posts due to the app not having its own scheduling tools, turning to external apps and sites. And as expected, these come at an…
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Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and newest updates on social! Facebook adds Instagram scheduling to Creator Studio. http://po.st/iPAcoo Marketeers rejoice! Facebook has finally created a feature…
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It’s no secret that the streaming sector has become the go-to medium for consumption of media. Although short-form has social media as the perfect tool, research has concluded that long-form video is still championed by the living room television. Although consumers may start their long-form media on a handheld device, the majority of us will…
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It’s astonishing the number of people who proclaim this without having even tried using the platform for B2B. “Facebook is more of a consumer channel. We use Twitter and LinkedIn.” Yet, when pressed, the spokesperson rarely has any supporting evidence or experience as to why they’ve landed at this conclusion. Let me be clear on…
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