Generation Z, the ‘new generation’ – your new consumer. They’re tech-savvy, have grown up with social media, and they care. For companies to stay ahead of the game, it is important to understand your consumer, and potential new consumers. Whether you’re already targeting them, or you’re looking to move towards this demographic, here are…
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A bold statement, isn’t it? And a truthful one. For clarity, at immediate future, we’re wholly focused on delivering impact, aligning to funnel, and proving value from your investment in Social Media. Regular readers will know we drove millions of pounds worth of travel sales, exclusively attributed to social, for a well-known travel brand –…
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We bloomin’ love April Fools Day! It’s a fun chance for brands to get fun and a bit naughty. And what better place to shout about it than social? Here’s a round-up of some of our faves from this week. Mission Foods announced the launch of Tablecloth MEGA wraps 🤣 Princess Cruises shared a familiar constellation…
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Influencer marketing can really power up your social media strategy providing you build relationships with the right influencers. Ask yourself are you following or considering the recommendations below before you embark on your activity. 7 top tips to work with influencers: Know your audience: Every successful influencer marketing collaboration starts with knowing the audience the brand wants to…
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Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about 📢 Instagram tests letting you scroll through videos. http://po.st/rF5aum REWIND! #Instagram seems to be testing out a seek bar which allows users to scroll through videos 🎞…
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With all the algorithm changes, updates and technical twists being rolled out week to week, the big players in the world of social media ensure we are constantly on our toes. These changes may not always be game-changing, but every now and then something comes along which promises to send Twitter into a viral frenzy.…
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Facebook has grown rapidly and has needed to respond to the changes that have occurred in a medium which is in a constant state of flux. No longer just a place to catch up with friends and family, it is now a place where many people get the majority of their news. Most recently it…
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Why are people on social media? To connect with friends and family. To experience new things, new ideas. To discover more about who they are, what they like, what motivates them, whether or not to try the new Marmite Peanut Butter. To find their people… to find their tribe (no you’ve been watching too much…
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We’re here for you with a roundup of interesting updates and tips from the fast-moving world of social media. Read on to catch up… How can you drive more traffic from Instagram? http://po.st/6P3GJl Given you can’t include clickable links in posts, what are the best ways to get users to land on your site as…
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