January 2016 Immediate Future

Archive: Sep 2022

Monday 1st February sees the launch of Shield 5. The UK’s first ever Instagram-only drama series. By no means the world’s first Instagram-only TV show, as US audiences have enjoyed several platform-dedicated shows in the past: Desert Friends Artistically…

…it’s something that grabs hold of my brain tightly, keeps me awake now, daily and nightly. Ok well, maybe not quite, but it does get me thinking a lot…. Joining the dots between teams, countries, platforms and technologies in a bit to marry data sets at…

Firstly, I want to start by saying….I hope this is not the beginning of the end! I, for one, love Twitter and hope it is here to stay. However, it is hard to ignore the ongoing share drops, negative news coverage and acquisition rumours. As the mainstream press…

With the 82% rise in ad-blocking software, marketers are increasingly re-allocating resources away from digital display ads and drawing their attention to social. If you do have a slice of marketing budget assigned to social advertising, the rewards may very well be…

I’m sure that many of you are well versed in brand building in the traditional sense, but when it comes to your own personal brand, how would you rate your online brand identity? These days, everything from landing a new job to scoring a hot date can result in…

Sharing third party content is a major part of social media, as I’m sure you’re aware from the countless Buzzfeed lists of ‘things that only kids born in the 90s with Ninja Turtles as parents who watched Friends and grew up in a village will understand’ that appear on…

Charles Darwin once famously said: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”. Fast forward to the 21st Century and Darwin’s principle of ‘survival of the fittest’ is still very much relevant, although this…

Demographic data has always been key to any marketing or social strategy. After all, the most compelling campaigns were based on understanding what makes a target audience ‘tick’ – think of the Dove campaign for Real Beauty, the famous ALS Association’s…

Facebook is rapidly becoming the all-singing-all-dancing internet within the internet it has been aiming for for years. Here are a few functions Facebook products have that you might not know about: PAGES Pages is one product by Facebook…

The brakes are off, the lights are green and 2016 is well underway. 10 years after Twitter was founded and Facebook became a mainstream platform, another batch of social media strategies are being rolled out by marketers. Objectives will include lead generation, reach and awareness, community growth and improving…

Gone are the days when you would receive updates from politicians through a press conference or televised announcement. Instead, more and more state officials are opting to voice their policies and connect with their constituents through popular networks like Twitter and Facebook. According to Pew Research,…

The folk over at Smart Insights reminded me last week about the deluge of content churning through every social media platform. Much has been written about getting the content right. Investing more time, resource and money in storytelling and crafting visuals that resonate. But this is…

Of all of the consumer tech and social media news coming out of #CES2016 last week, I wasn’t expecting news of a new Twitter ad product to be one of the most talked about. But with its ‘brand enthusiast gallery’ (purely a working title, I…

It has only been 12 days and the first part of prediction 1 in our Blog 28 things guaranteed to happen in social in 2016 may soon become a reality. We predicted that a ‘Shiny new platform labelled the ‘next big thing’ will emerge’ and that…

When I was writing this I did think to myself ‘aren’t we all sick of talking about post-millennials?’ But upon a bit of pre-Xmas digging and realising that these tech-savvy go-getters were going to save Christmas by vowing to spend more than ever before…

The limit of 140 characters on Twitter is destined to disappear, and may potentially be extended to an incredibly lengthy 10,000 characters, as reported by Re/code. “So what does that equate to in words?!” you may cry. That’s probably the length of a 2,000 word…

Back in Q1, 2014, Mark Zuckerburg announced Facebook’s $2.5 billion acquisition of Oculus VR, signalling his intention to bring virtual reality into mainstream digital life. Two years on and Facebook have finally begun taking pre-orders for Oculus Rift. That’s right you can now…

With the new year come new trends…yada yada yada yes. But there’s no denying, as we try to keep up with the cascading popularity of the annual Consumer Electronics Show or #CES2016, that there are some highlights of this year’s show that hold clear opportunities for…

And now to hammer home the message (see what I did there?!). Many businesses are still figuring out how to go about exploiting the many benefits of social. The start of a calendar year is usually the time companies discuss needing a social strategy,…

As 2015 ended, the good folk at Twitter HQ updated their policy, adding new rules and procedures to combat abusive behaviour and hateful conduct on the platform. The latest update, announced in a blog on December 30th, sees the introduction of the following passage…