At the heart of your social media strategy are two things – your audience and content. By not putting the effort and time into producing valued and engaging social media content that will motivate your audience, you will be left feeling extremely frustrated with your results.   Thankfully it…

  Snapshot time! In a week filled with news, it’s hard to keep up… which is where we come in. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere else!   Users can now apply to be part of Twitter’s…

    No one: Me: writes a blog on brands authenticity and influencers   Over the years it’s clear that social media has introduced a brand new way for us to communicate, impulsively shop, and see content from parts of the world that leave us in awe. On social,…

Facebook is well known for mimicking popular features from other social networks. It should be no surprise then that another feature is going to be making its way to the Facebook-owned Instagram. A software developer, known for reverse engineering apps to discover new features, has found code which…

Instagram is testing out a donation sticker for Stories, as spotted by app researchers Ishan Agarwal and Jane Manchun Wong. Wong shared a screenshot which shows a donation sticker amongst other already familiar ones. The feature appears similar to Facebook’s existing fundraising and donation tools for…

Another week has passed, which means one thing… time for another social snapshot! This week we are bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help!   10 Instagram tools you need in 2019.

Creating communities… that’s where social can begin to reach the sought-after 1:1 dialogue with consumers and contacts. It’s harder than ever to do this, what with those pesky algorithms, squeezed budgets and sometimes costly media buying. Facebook is now allowing brands to join Groups… wow, this could really…

  As I’m sure you are aware, Facebook recently announced they are working on combining its messenger with WhatsApp and Instagram. Allowing cross-communication across the platform for its users. The new messaging system will allow all three platforms to remain separate, however, users will be able to send and…

Guess who! We’re back, back again, bringing you news that we just have to shout about! Stay with us and we’ll get you up to date with the latest happenings in social in no time!   LinkedIn launches its own variation of live streaming called ‘LinkedIn Live’…

High performing social content is relevant to its audience. That’s why it does well. We know that. It’s a fact. The bit that is difficult, is working out what is likely to resonate. Particularly when you’re in a category that just doesn’t see quite as many trends as…

Social media throws down a gauntlet down to all marketeers, whether you are talking to consumers or businesses. With the potential of reaching tens of thousands of followers, how do you stay relevant? The answer to this is rooted in the traditional marketing practice of creating then referring to…

    It’s clear that we are in an age where a trend will start from someone or a small community, it then gets shared online and before you know it, it is shared over social reaching millions of people who are then altering their lifestyle to this trend.

Hi… us again! Bringing you a roundup of the best social media news from the past week. Stay with us and we’ll get you up to date with the latest happenings in social in no time!   Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool…

First off, a quick reminder that Periscope is a Twitter streaming platform that in its original incarnation allowed users to broadcast video to followers. Unlike Vine, which was limited to six-second long clips, Periscope broadcasters can stream for as long as they like. Until recently, there wasn’t much…

  We’re sure you’ve spoken about it plenty already, but let’s talk some more about the SuperBowl. One of America’s biggest sporting events, and also a time for companies to promote themselves on a monumental scale! The half-time ad break costs an average of $4million per ad (I know,…