Sure, sure… high street economy is a bit on the low side with big franchises announcing closures of big flagship stores, but not everything is lost. The economy, though, is not sinking worldwide. Markets are just shifting towards the easier (at least for the consumer) e-commerce. The online shopping figures keep on rising steadily and…
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At first glance, the news of the Facebook Messenger assistant M being able to translate French could be a little underwhelming. French translation isn’t a feature that most users are crying out for. But what makes this announcement a little more interesting is how this translation functionality is being used, which is primarily to assist…
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Facebook has decided to rename its Canvas ad format and along with the name change come a few new features. If for some rare and unexplained reason you haven’t heard of Facebook Canvas, here’s a recap: “Facebook Instant Experiences, formally known as Canvas, load instantly, they’re mobile-optimised and designed to capture the complete attention of…
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Social media is the place for meaningful conversations. Hashtags are a way for people to find and join particular conversations. Twitter was pretty centralised around hashtagging for conversational purposes. Facebook and Instagram jumped on the bandwagon too. LinkedIn introduced hashtags to the platform a hot minute after the rest of them, but, after two years…
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Reports have emerged of a new standalone app being worked on by Instagram. Tentatively known as IG Shopping, the app will allow users to browse products and services from retailers that they follow and purchase them directly from within the app. Instagram has declined to comment on whether there’s any truth to this news. The…
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If you consider yourself to be a “notable public figure” and have a healthy follow on Instagram, you can now apply to have the blue badge that makes your public status official. Instagram considers the badge to be an important way for the wider community to know that the account being communicated with is the…
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In an effort to make “Feed the best place to share and connect with the people and interests that matter most to you”, Instagram is testing a feature which will add recommended posts to your content stream from users you don’t already follow. A similar feature was previously trialled but there are a couple of…
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When you pay for a service, you absolutely need to know the value of it. That’s why reporting is so important. Depending on your needs, reporting can be done over different timescales, can be campaign-based or time-based, and can be pulled for paid or organic media. We know reporting is one of those things where…
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You have to give Google full marks for effort. While the list of social media failures is pretty lengthy, they’ve not let that deter them from making further attempts. This time around, they’ve at least got a toe in territory that they can claim as their own. With Cameo, Google have based part of…
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Recent news that Facebook has been in discussion with some of the biggest banks in the world has caused a bit of consternation. On the face of it, a site that is concerned more with frivolous messaging shouldn’t also be the place where you go to deal with serious matters like your personal finance. That…
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