3 ways Everything Everywhere uses LinkedIn to its benefit

LinkedIn has become the corporate equivalent of Facebook. It is difficult to find a major brand that still has not activated its presence on the platform. And yet, being on LinkedIn is not the same as using it to its full potential. Everything Everywhere ticked at least 3 boxes of successful LinkedIn usage. Let’s explore…

Read More

Google Plus – where is the value?

After casting my eye on the infographic below there was one particular statement that caught my attention… Google+ pages appear in search results for 30% of brand terms searches for  brands with G+ pages (up 5% from Feb 2012) In a bid to do some quick and dirty bit of research into this theory, I…

Read More

Has social media given us a more powerful voice?

Since the introduction of social media, resolving disputes through face to face interaction seems to have become a thing of the past. There appears to be a popular trend in taking to various social platforms to vent frustration towards the situations or people we encounter in everyday life.  From that annoying person sitting next to…

Read More

All change for brands on Facebook

When Facebook changed all brand pages over to the new timeline design last March, it heralded a new era for companies on the site. Cover photos, milestones and featured images were in, allowing brands to showcase what they do in a creative way that never previously existed on Facebook. Fast-forward a year and everyone has…

Read More

Your Weekly Social Media Snapshot

Surprising correlation between LinkedIn endorsements and recommendations It has been half a year since LinkedIn introduced their endorsement feature, allowing users to endorse their colleagues and business partners for their skills and expertise with great ease. A couple of weeks ago LinkedIn announced that since last September more than a billion endorsements have been made. Surprisingly, LinkedIn…

Read More

Pinterest pins hopes on a more profitable proposition

With the ink barely dried on Facebook’s latest announcement, you could be forgiven for thinking that the social network was feeling marginally threatened by the likes of visual counterparts such as Pinterest. Facebook’s latest redesign places a clear emphasis on visual content, sending the message to brands that text-only content will no longer cut the…

Read More

Channel 4 boldly ventures into new Social TV spaces

Channel 4 is no stranger to social TV. The broadcaster regularly integrates their TV programmes with twitter hashtags to promote second screen viewing. Moreover, they have 4seven, a TV channel dedicated to showing the most popular TV programmes, where the content is largely dictated by how much buzz and traction shows have generated across social…

Read More

Hashtags come to Facebook

Facebook is considering introducing the hashtag functionality to their social media site. This latest update will allow users to index conversations around a particular topic. Facebook have not yet set a release date, however it has been speculated that they are working on this new update as we speak. Is this a natural evolution from…

Read More