Archive: Oct 2021

LinkedIn has become the corporate equivalent of Facebook. It is difficult to find a major brand that still has not activated its presence on the platform. And yet, being on LinkedIn is not the same as using it to its full potential. Everything Everywhere ticked at least 3 boxes…
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After casting my eye on the infographic below there was one particular statement that caught my attention… Google+ pages appear in search results for 30% of brand terms searches for  brands with G+ pages (up 5% from Feb 2012) In a bid to do some quick and dirty bit of…
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Since the introduction of social media, resolving disputes through face to face interaction seems to have become a thing of the past. There appears to be a popular trend in taking to various social platforms to vent frustration towards the situations or people we encounter in everyday life.  From that…
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When Facebook changed all brand pages over to the new timeline design last March, it heralded a new era for companies on the site. Cover photos, milestones and featured images were in, allowing brands to showcase what they do in a creative way that never previously existed on Facebook. Fast-forward…
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Surprising correlation between LinkedIn endorsements and recommendations It has been half a year since LinkedIn introduced their endorsement feature, allowing users to endorse their colleagues and business partners for their skills and expertise with great ease. A couple of weeks ago LinkedIn announced that since last September more…
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With the ink barely dried on Facebook’s latest announcement, you could be forgiven for thinking that the social network was feeling marginally threatened by the likes of visual counterparts such as Pinterest. Facebook’s latest redesign places a clear emphasis on visual content, sending the message to brands that text-only content…
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Channel 4 is no stranger to social TV. The broadcaster regularly integrates their TV programmes with twitter hashtags to promote second screen viewing. Moreover, they have 4seven, a TV channel dedicated to showing the most popular TV programmes, where the content is largely dictated by how much buzz and traction…
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Since its launch back in 2004, young teenagers have been some of Facebook’s biggest fans. However, as Facebook develops is it losing its attraction to many young teens, forcing them to discover new social platforms? For example rather recently, Facebook announced plans to improve the layout of its home page…
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Facebook is considering introducing the hashtag functionality to their social media site. This latest update will allow users to index conversations around a particular topic. Facebook have not yet set a release date, however it has been speculated that they are working on this new update as…
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It has been half a year since LinkedIn introduced their Endorsement feature. It allows users to endorse their colleagues and business partners for their skills and expertise with great ease. No longer do you need to spend a long time carefully structuring your recommendation into a nice paragraph that describes …
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 Shetland Pony ad goes viral Over the last few weeks we have seen Three’s simple, but innovative, advert of a dancing pony hit our screens and go viral on social media.  The mobile provider currently has over 5,000,000 YouTube hits! In a short space of time…
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If you have anything to do with a branded social media profile, then this blog is guaranteed to make your life easier. When I stumbled across this absolute delight of an infographic, courtesy of LunaMetrics, I immediately saved it down on the system. Do it now… The infographic contains all…
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Sick, twisted, immoral – just some of the words to describe people who post derogatory and sometimes disgusting comments about sensitive topics online. The rise of social media has given these people, or “trolls” as they are known, a platform to write hateful comments towards celebrities, families who have suffered…
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There have been many questions raised as to the benefits of using Pinterest for business. The visual content hub is increasingly being used as a way of linking back to other, often text based content. Brands can post images on Pinterest to lead users to content on other…
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If you work in marketing and your path has crossed with social media, there’s a fair chance you will have come across the Condescending Corporate Brand Page. The self-styled pastiche of social media marketing scours branded Facebook pages for the ill-timed, the awkward, the irrelevant and the faintly…
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Three’s relatively simple but innovative advert of a dancing pony, which hit our screens just over a week ago has rapidly gone viral on social media. The mobile provider has certainly succeeded in producing a viral marketing campaign with current YouTube hits reaching an incredible total of 4,734,872. In…
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4 detailed insights from a social media mock employment tribunal Last week we teamed up with the legal firm Colman Coyle and presented the first social media mock employment tribunal. The fictional Tribunal was a great opportunity to gain an insight into how the law views social media.
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We regularly hear about how sharing information online can make us vulnerable to online identity theft among other crimes. With an estimated one-seventh of the world’s population on Facebook, we are continuously sharing our personal details online and making ourselves more susceptible to criminals. According to this article by Jane Susskind in…
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In my last post I looked at key characteristics that make Slideshare presentations go viral. They included providing in-depth insight, designing eye-catching experience and, most importantly, telling a great story. (Full article here.) And yet someone may ask, “What’s the point? Why bother with Slideshare?” The answer is…
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Missing out on new opportunities or opting for more effective channels? There are two ways to read into the latest data collated by eCircle looking at the adoption of sophisticated targeted email communications. Stand out statistics read that: 21% of the top 50 retailers…
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In Part One of this series we saw that every social media incident does not make a crisis; whilst in Part Two we explored how a true crisis causes trust, reputational and financial issues. However, can a social media incident actually lead to positive results? The…
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  Last week we joined forces with legal firm Colman Coyle with a first social media mock employment tribunal. Held at the Law Society with real barristers, we even had a fabulous and very personable Judge. It is not often that you really get the chance to see the detailed…
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It seems like everyone is at it nowadays – Facebook advertising is more or less a standard element of many brands’ social media activity. But how often are marketers taking a step back to ponder WHY exactly they are running advertising campaigns? What do they hope to achieve? Over…
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  I was quite surprised by our recent social media and the law report that showed 19% of companies didn’t have a social media policy. I did think that wasn’t too bad. But last…
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Facebook after death An article was released this week, regarding the heartbreaking wish to allow parents access to their deceased children’s Facebook accounts. Should we allow family members access without knowing the account users wishes? Or something that shouldn’t even be questioned? It’s difficult to say, but…
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For companies using social media, Facebook is no longer the “in” platform. LinkedIn has stolen Facebook’s crown and run away with it. According to research from the University of Massachusetts, more than 8 in 10 companies have a presence on LinkedIn (up from 73% in 2011). The…
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