Why does recruitment need social media?

As a job seeker, you tend to use who you know and what you know when looking for a new job. Comfortable with Monster and Reed websites or even looking at the local papers or Post Office? Plenty of companies are still hell bent using traditional advertising methods. I am a huge social recruiting advocate,…

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Russell Brand v Jeremy Paxman: The social media reception

Since the interview aired on BBC Newsnight less than a week ago,  social media commentary about the Brand v Paxman debate has exploded. On the official BBC Newsnight YouTube upload of the interview, there has already been 7,562,772 views: that’s a whopping 1,260,462 views per day! In the wider social media universe of Twitter, blogs and…

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People-powered journalism: the #UKstorm

Monday morning. On my way to work. Arrived at the train station. Discovered the following: Yes, a storm has arrived in the UK and turned the daily routine for millions of people upside down. As I am writing, updates keep coming and the situation keeps developing. Social media (and open platforms such as Twitter in…

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5 facts about micro-videos you must know!

© Vine. Logo. © Instagram. Logo. As we know Vine and Instagram videos have been a great success and added something extra to the social media armoury. There is a lot said about Vine and Instagram but what are the most important figures that we, brands and businesses, should take notice off? Between June 19 – July…

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Why are we SO hooked on social media?

I have an addiction…and it’s everywhere! Facebook, LinkedIn, Twitter, Instagram, Vine, Pinterest, Google+, MySpace, YouTube, the list is endless. We just can’t walk away from social networking sites – no matter how hard we try. I have deleted my Facebook app on my iPhone, because it became unhealthy how my mood changed by reading someone’s…

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Fanning the flames: #AskBG live Twitter Chat

Last Thursday British Gas tweeted this: Our Customer Services Director Bert Pijls will be taking part in a Q&A about our price rise at 1-2pm. Tweet your questions using #AskBG! — British Gas (@BritishGas) October 17, 2013 The company already has a possible media crisis on its hands after telling customers that their energy bills…

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This week’s changes to Twitter platform

Twitter keeps constantly evolving, and this week has been no exception. Perhaps fueled by the upcoming initial public offering on 15th November, the platform has introduced a couple of important, albeit subtle, tweaks to its functionality. 1. Scheduled tweets Finally, we can schedule our tweets. Well, almost all of us. That is, those of us who…

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Generations X, Y, Z and… C?

Marketers LOVE “big” words! You may find them throw words like demographics and segmentation around but without any real purpose.  Understanding your customer demographic and being able to segment your audience is the foundation of marketing and is key to marketing success. So, in this case, these “big” words should not be thrown around “willy-nilly”,…

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The importance of social media for the beauty industry

The beauty industry has gone through an exciting transition over the past 10 years and with the rise of the internet and knowledge sharing, consumers are now empowered and are demanding ground-breaking technologies, ingredients and products – they know what they want and are more than willing to invest in a product if it will…

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