Archive: Oct 2021

Fashion brands are almost always amongst the best in class when it comes to maximising the power of rich and visual content across their digital channels, particularly pioneering activity on visual social networks such as Vine, Pinterest and Instagram. With highly creative, engaging imagery and video content at…
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This week Facebook released their employee diversity report, a new ideal brought about by Google to provide more transparency over large tech companies’ employee intake. In theory, this is a nice practice which would reveal the fair and positive mix of race, sex and ethnicity amongst the…
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“Leads are metrics that, as marketers, we rely on. Because leads mean money.” That was Kipp Bodnar, VP of Marketing for Hubspot. Generating leads is one of the primary goals for marketers, yet only 1 in 10 marketers feel their lead generation campaigns are effective. Why is it that marketers…
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Content, content, content. I am not quite sure how many times I use the word “content” in a day but if I did, and I got a £1 for every time, then I would be buying myself Google Glass (even if they are £1000, seriously!). So back…
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OK! I am going to come out and and say it – I am very excited about yesterday’s launch of Google Glass in the UK. As a bit of a technology and social media geek, this is awesome news and I can’t wait to see the British public’s reaction…
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Today’s social media practitioners are digital pioneers. They are setting benchmarks and establishing best practice for businesses all over the world. They are setting the social media agenda, and we think it’s time they were recognised by the wider industry for their outstanding contributions. So we are shining…
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  Glastonbury is the festival to be at year after year, and its only two days away! Although you may be in the deepest darkest fields of Somerset, don’t forget if you’re lucky you may still be living in the world of 3G. Make sure you know the schedule,…
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Spreading campaign messages via Twitter with the use of hashtags or recruiting dedicated supporters has always been a labour of gaining organic strength. Relying on the persistence and influence of others to spread the message. Now we see the emergence of new apps that access supporters’ social…
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If the thought of mass-surveillance makes your skin crawl, things are about to get a whole lot creepier after a recent revelation was made denoting under UK legislation, government bodies are permitted to snoop on all your social media activity. So think twice before sending that Snapchat, it…
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Twitter’s strengths lie in fast conversation around events as they happen with an inherent wealth of live breaking news. As one of the biggest international sports tournaments kicks off today (pun very much intended) the platform is ready with several new features to up its user sign…
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Facebook App install advertisements are slowly becoming an old familiar in your app based news feed, carefully honed by Facebook’s famous targeting tools. Personally I can vouch for their effectiveness of targeting (unlike the time I got an email from Pinterest…
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It was high time that tinder broke the mould and gave the app an update. However, I am not sure this is what people had in mind. The use of online dating sites and apps for meeting new people has become increasingly popular. The stigma that was attached to meeting…
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Hootsuite quietly ushered in a rebrand and updated service offering overnight, but it wasn’t long until Twitter feeds were booming with the news. The familiar owl icon has now been replaced with what resembles an avian Darth Vadar. Hootsuite has definitely met the dark side mirroring…
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Image Credit – Spencer E Holtaway One of the original 21st century social platforms that has somewhat survived 2 purchases, a revamp and an exodus of millions shifting to (and from) it’s once thriving user base to other emerging, more dominant, platforms (Facebook). Responsible for introducing many…
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It goes without saying that the internet has greatly revolutionised society, the way we live and interact with the world and each other. However, it’s hard to believe just how young the internet really is. It’s only just over 10 years ago we were starting to use high-speed broadband, instead…
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