Social Snapshot – 11.03.20

When the updates are non-stop it can be hard to keep up. But, that’s why we’re here… bringing you a weekly roundup of social media news, so you can get up to speed with happenings in the wonderful world of social, in no time.   Facebook’s testing cross-posting Stories. As Instagram Stories came first, it…

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“Fleets” by Twitter

Here we go, another “stories” mode on a different social media platform!  This time, Twitter are testing the waters with something called “Fleets”, which they are assuring us is not totally like IG Stories;   I know what you're thinking: “THIS SOUNDS A LOT LIKE STORIES!”. Yes, there are many similarities with the Stories format…

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Best practice: social copy lengths

When it comes to curating content for your social channels, it’s important to consider the best posting times, copy lengths, posting frequency and the type of content that suits your audience. There is no ‘one size fits all’ rule, so what may work for one brand, may not work for another. Ultimately, you must create…

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5 ways to be more creative in social media

It’s the battle we’re all fighting; how do we cut through the noisy opportunity presented by Social Media? On the one hand, we know our target audiences are there and primed to be engaged. On the other hand, the sheer numbers present a hurdle many aren’t aware of. The travel industry, for example, has more…

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Social Snapshot – 04.03.20

Here at IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week…   Instagram’s testing IGTV reactions. Instagram is testing out a new feature…

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Small travel is beautiful

A lot can happen in a week, and so much more can happen in 12 months. Particularly when it comes to data, insights and the world of social media. So, one year on from our last travel report, there are some big changes you NEED to know about. Especially if you’re a travel brand who…

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Social Snapshot – 26.02.2020

The world of social media is a wonderfully interesting place, with new features being announced nearly every day. In case you missed out on any of the news from the past week, we’ve rounded up everything up for you right here…   Facebook’s expanding Stories. Facebook Stories… they just keep pushing, don’t they? In the…

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