The IF Blog: Social Media Insights and Trends

A search engine? Really? We’re now over two decades into life with social media, so naturally, things have changed a lot since then! What started out as an online forum used exclusively by Harvard College students who wanted to connect with each other: social media has since snowballed into…

It’s that time of the week again! Take a look at the latest happening in the world of social media: LinkedIn introduces new security features LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity. Find out more here. And Twitter…

YouTube celebrated its 17th birthday earlier this year and the platform announced a few new upcoming design elements and product features. The intention is to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose. The biggest update is ‘pinch to…

Will AI take over the creative world? Or is it something we can use to help the creative process?

So today we’ll take a look at Metaverse. Metaverse is the new product from Meta, the company behind Facebook. It’s a product that is hoping to do what Facebook did but in the V.R space, creating a virtual world where you can do anything and everything you can in real…

The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.

The Halloween trends that can help you to fuel your brand visibility and consideration.

What can you post on your organisation’s LinkedIn account? We’ve already talked about what kind of content you can share on LinkedIn as a brand (if you’ve missed that blog, don’t you worry! Here it is for you 😉). So, there are a few kinds of posts you can…

Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…

Learn 6 techniques for getting attention and converting it to action using social media copywriting.

In line with this year’s World Mental Health Day theme 'Make mental health and well-being for all a global priority' we're sharing our tips and tricks on what works best in our agency to manage mental health and stress.

Check these TikTok Community Guidelines Enforcement Report insights

It feels like there's a new social media update every week... that's because there is! But fear not, we've got you covered with this week's low down.

Learn the key benefits of using influencers to amplify your brand.

Tiktok is booming. It is projected to reach 1.5 billion users this year and this growth shows no sign of abating. A recent study shows that it is taking up more and more of people’s time as well. With all this in mind, now…