A lot has happened in social this week. Whether it’s a new feature, guide, or masterclass, it’s something you need to know! Stick with us and you’ll be up to speed in no time… LinkedIn publishes new guide. Many marketers, especially B2B businesses, use LinkedIn ads but may not be using the platform’s tools…
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It’s a frequently asked question framed at us by boardrooms and marketing directors. More often than not it comes from the senior-most person in an organisation. People who wish to sense-check what the brand is doing on social and validate past spend versus future investment. We’re frequently asked to address the resulting questions which ricochet…
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Often, when explaining what we do for a living, social media managers will be met with blank stares, frowns and pleasant smiles with an “oh, sounds complicated!” comment. This is usually because social media users aren’t at all aware of how channels work, and how we have to figure out ways to make them work…
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New features galore this week – join us as we go through all the tools you’ll be playing with in coming months with our Social Snapshot: Instagram has replaced Nametag Codes with QR Codes to quickly connect users Back in 2018, Instagram launched what it called ‘Nametag Codes’ – essentially QR codes for profiles…
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We’ve all sat in brainstorms where detractors find reason or cause to not do something. The naysayers who police everyone and everything despite never being asked to do so. They’re also the people who never find a solution to the myriad of problems they’ve erected in front of every good idea. They’re also the very…
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Last week I had the pleasure of talking with Neville Hobson, the Director of Digital Marketing at Internet Society, about all things social media (you can listen to the pod or watch the video). First off the bat was the topic of trust. We’ve blogged previously about how small actions on social build trust. So,…
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When it comes to creating content for your social channels, many marketers can get in a rut – producing the same content over and over and cross-channel posting. For some, this works. But for others, it may bore your followers and lack engagements. So, what can you do to improve it? Associate Director of immediate…
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A lot happened this week in social, so we’ll get right to it. TikTok continues to gain rapid momentum and the social giants are trying to keep up, so we’re seeing a lot of advancements in AR functionality. Moreover, the upcoming US Presidential Election has led to significant questions and advancements regarding fact-checking and censorship.…
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Successful social media campaigns are achieved not by a single “viral” tweet, but by experience, understanding and preparation – there are SO many hurdles that social media marketers have to leap, and often because social is seen as “easy”. We’ve got news for you, it’s not! Job Interviewer: So how many years experience do you…
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