May 2018 Immediate Future

Archive: Sep 2022

At immediate future, we love data. And, we know that data is at the heart of effective social media strategy and relevant content. This week, there have been a couple of announcements on the Insights that Facebook have on offer. With GDPR looming over the digital world, Facebook retracted…

It seems this month every marketer is either talking GDPR or about creating ‘relevant content’. It’s not a surprise as the two are interlinked. With brands needing customers to engage enough to sign-up for consent programmes, content has to be meaningful, to resonate and capture attention. The trouble is the…

When Facebook was founded 14 years ago, it was designed to bring communities together – initially based around Harvard, then other Boston colleges, and eventually opening up to other universities. Two years after launching within educational institutions, anyone was able to sign up to Facebook, and, whilst…

We’re no strangers to the growth of Facebook and of course Instagram, and in the words of Chandler Bing, “Could there beeee anymore updates from Instagram this month?’ But, the less discussed of these growing apps is WhatsApp, which has quietly been growing its user base. According to…

Social platforms are giving away more knowledge than they previously let on! In this week’s Serious Social, we’re chatting about Instagram’s guide to Stories for businesses, which gives you advice on its prevalent feature. So, what else is out there? Well, they’ve sure kept it on the down-low, but…

Earlier this month, Facebook spoke of some very exciting planned updates for Instagram to be rolled out throughout 2018. Given the platform’s Stories feature now has 300M active daily users alone, viewing organic and brand-based content, it makes absolute sense for substantial investment. It…

Today’s connected world means that brands are positioned front and centre of their audiences and competitors alike. With so many platforms and channels at their disposal, it’s often difficult to know which one to leverage in order to garner customer loyalty and engender trust. Here’s where social media can help.

Facebook is building a Branded Content Marketing search engine to allow brands to find the best influencer partnerships for their marketing, particularly where Facebook ad campaigns are concerned. Brands can search based on certain parameters like location, interests, gender and education. You can save selected creators in a…

It’s a story that’s all too familiar to us all. Businesses led by leadership teams who have not immersed themselves within, or spent enough time understanding social media. But, despite knowing they should have a presence on social media, and probably be advertising on social too, they try to execute in…

71% of businesses advertise on social media. And even more businesses plan to start. Work and social media can go hand-in-hand if you take the right approach. In our most recent Serious Social, we spoke about how social media stands on legs of communication and…

Facebook never really had an issue with advertisers. While mainstream media highlighted how some have opted to pull spend, by and large, Facebook remains the juggernaut it is because of the truck loads of money pumped into the business by marketers. Additionally, Facebook never really had an issue with…

Still keen on using Snapchat for your brand? The platform’s new ad format might be the best way to test your return on investment. Launching this week, the new six-second unskippable video ad format puts Snapchat firmly in the same ring as Facebook and YouTube,…

Instagram want businesses on their platform, so new, useful features are the right way to go about it. A few additions have been made to Insta’s business profile offering. Action Buttons can be added to profiles, and the Direct Message feature has been cleaned up! Ahh, much better. It’s…

Conversations between a brand and a consumer are no longer a one-way street. Today’s consumers are empowered and connected like never before, and they’re producing content like it’s going out of style. It’s our job as marketers to produce lots of great content that will engage the consumer. This…

Snapchat redesign V2.0 Snapchat recently revealed an all-new layout which quite frankly was unpopular amongst most of its users. Here is a list of some of the dreadful changes that were made: The addition of more navigation buttons The removal of Creators from the Stories list…

According to a recent article, almost 50% of Instagram users research products on social media and over a third of the platform’s users have purchased a product online with their mobiles. That makes this segment 70% more likely to convert to the purchase phase than non-users. It…

It looks like Facebook-owned Instagram has a new little trick up its sleeve! As reported by TechCrunch, a bit of snooping inside Instagram’s Android app has revealed a string of code that mentions “music stickers”. Although one can only speculate (Facebook refused to comment on…

We’ve heard plenty about the Facebook platform this year. The F8 Conference was Facebook’s chance to bring it back and tell users, (and the world) what the future has in store. In light of recent news, data privacy and GDPR plays an enormous part! What will Facebook offer…

We’re serious about social media. That’s why data analytics and insights get us excited! For a while now, we’ve been drumming into everyone that Facebook and video content are harmonious. So, as we’re all using video, we bet you’re itching to know what Facebook have done with its…

While there was truckload of new features announced at the Facebook F8 developer conference, one of the things that hasn’t had a great deal of coverage, might be very interesting for marketers. Groups have existed on Facebook for a good length of time and while the option hasn’t…

Facebook’s F8 Developer conference has been full of announcements, and we’re excited about two in testing that’ll improve customers’ relationships with brands. First up, using AR for your brand yet? Thought not… Facebook’s still trying to change all that with the launch…

In this week’s Serious Social, we’re bringing you a roundup of Twitter’s Q1 results, released on the 25th of April. It was a successful quarter for Twitter and results were better than expected. They were pleased with their revenue growth acceleration, profitability and audience growth, but what contributed to…

Last week Snapchat released its Spectacles 2, and while Snap was frantically trying to tell the world that these glasses were definitely improved and not a joke, Instagram had been testing new features that could seriously ruin Snapchat. With a whole array of features being tested it won’t…

Let’s talk about the video giant, YouTube. YouTube viewership is increasing on TV. Its apps for smart TV and gaming consoles are growing and growing among viewers who prefer to watch on the big-screen, instead of the little screen in their pockets. In the past, YouTube…