2016 has been dramatic for a lot of reasons. However, in the social media industry we’ve had our own upheavals. This year has seen unprecedented change in the top social networking sites, something that a few people could have predicted. Having previously been on the consumer side of social networking, it is fascinating for…
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Everyone knows that marketing planning for the holidays should be finished long before October rolls around and be ready to roll out as soon as the Halloween decorations come down. However, for those who didn’t plan their Christmas campaigns in July as they should have here are some useful last minute tips for social media…
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1. Mindset: How You Can Fulfil Your Potential This book is one of ma favourites and I cannot recommend it enough. Whether you are just starting your career or you manage a team of 50 people, this book will make your rethink how you think about yourself and others. The main focus of this book…
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Today many companies are using social media tactically by posting updates to Facebook, LinkedIn, Google+ or Twitter, but few have a social media strategy which helps them use social media to support their business goals. Social media works best when it’s part of an integrated E-communications strategy where Social media works together with Search, Email…
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As marketers, there is nothing we like more than to sink our teeth into some meaty stats in an effort to satiate our appetite for evaluation, understanding and improvement. Also, they make us sound smart. And like we know what we are talking about which, in an industry that is undergoing relentless, exponential change, is…
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Storytelling has been a hot topic for some time now, and rightly so. The brands (and their channels) that have the best storytelling content enjoy greater reach, engagement and conversion to spend. At IF, we’ve championed our audience-first approach for more than two years now; and we have the press coverage to evidence this. Audience-first…
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Building a relationship with your viewers is key and what makes YouTube stand out from the social media crowd. YouTube’s recent updates shows their dedication to making conversations within the YouTube community easier and more personal. Here’s a handful of YouTube features giving video creators more control over the comments on their channels. Pinned Comments:…
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There seems to be a new form of digital marketing dying every week, according to the internet – the latest victim apparently being influencer marketing. It’s not, of course (sorry, spoilers), it’s simply running into the issue that all organic-feeling mediums face when crossing into the mainstream as a legitimate marketing technique – it then…
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Vine; the social media app where users can upload and share no more than 6 second clips, is officially dead in the water. Twitter acquired the app in 2012, and 4 years later has decided to shut it down. Poor Twitter – can’t catch a break! Although Vine has been less-than-popular recently, the golden days…
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