Archive: Oct 2021

Whilst there may be a lot of talk in the social media world about Facebook losing its way and users proliferating to other platforms, it is still the big juggernaut – generating unrivaled engagement and reach for brands across the globe. The winners have recently been announced for the Facebook Studio…
Read More
ThemeForest Nam dui nulla, pharetra non lectus vel, venenatis fermentum libero. Nam id sem quis mauris porttitor consequat id vitae dolor. Hitrices orci leo, et feugiat eros tristique et. Proin ligula justo, iaculis quis ornare in, tempus id purus. Vestib etus.
Read More
Since the creation of the smartphone and the advent applications, social media has been an integral part of the mobile phone experience. With that in mind talks of a Facebook mobile phone seemed to be a natural progress. Instead, Facebook made the bold decision to create Facebook Home; an…
Read More
  Instagram has become increasingly popular over the last year, with many sports teams such as the New York Rangers really using the social photo sharing network to promote and connect with fans during the NHL playoffs. It’s now the New York Knicks’ turn…
Read More
  Copying and sharing information online has never been easier but a simple retweet can gain you a lot more attention than you bargained for, and not necessarily of the good variety. Copyright regulations have evolved to keep up with advances in technology and the use of the Internet. For…
Read More
Since its launch back in 2011 Snapchat has been particularly popular with the younger demographic, but is it now possible to integrate Snapchat into a brand’s marketing strategy? For those who are not familiar with the app, it allows users to take pictures or short videos…
Read More
The Twitterverse has witnessed yet another case of Twitter hack. This time the victim is the Associated Press, with hackers tweeting about an attack to the White House and Barack Obama being injured! It took 5 minutes for the post to be retweeted over 4,000 times and favourited…
Read More
  Incorporating social media into your marketing mix may seem like the norm nowadays, but so much activity has led to increased attention when it comes to legal credentials. High profile cases like that of Lord Alistair McAlpine have left 3 pertinent concerns with marketers.   Who…
Read More
In its bid to constantly evolve and improve the mobile experience for its billion-strong user base, Facebook has introduced a brand new feature for their Android and iOS users. Chat Heads have recently debuted on Facebook’s mobile apps, allowing users to keep a list of conversations going on without…
Read More
  Have you noticed how blue the colour scheme on most social media platforms is? Apparently it is a very trustworthy colour, subconsciously symbolising intelligence, wisdom and stability. Users can also be quite colourful, not only the content that they are sharing but the shades that their complexion goes through…
Read More
  Hotpoint UK launched onto Facebook in October 2011 to support and amplify its iconic underwater world Aqualtis TV advertising campaign. One and a half years later the brand has a string of Facebook campaigns under its belt and a Facebook community of more than 69,000 fans. immediate future caught…
Read More
Facebook wants to know what you’re doing This week we have taken a look at the new changes Facebook is rolling out! Facebook is about to launch a brand new update which will affect our Facebook status updates. They are soon to become much more interactive due to a…
Read More
Social media is a fast-moving, ever-evolving beast – for all marketers it’s a constant challenge to stay one step ahead of the game. We can’t be 100% sure of the future of social, but we can certainly have a jolly good inkling… The results of B2B Marketing’s Social Media Benchmarking…
Read More
Hashtags have become the standard way to label social media posts, not only on Twitter but also on Google+ and increasingly on LinkedIn. Monitoring hashtags is an easy way to spot a social media trend and to respond accordingly. However, it is rather unclear what kind of hashtags tend to…
Read More
YouTube launched annotated videos in 2010; this function allows you to link to other videos within your own video. This lets you create highly engaging videos for fans. Producing an innovative and creative video campaign can result in millions of views and great brand awareness; however, despite being launched 3…
Read More
New research has shown that whilst Facebook and YouTube are still important for many teens their popularity has been falling steadily amongst this demographic over the last year. So are teens being driven away by Facebook’s new updates or are they leaving in favour of other, newer,…
Read More
Facebook status updates have just got more interactive due to a set of new changes where users will soon be able to express what they are watching, eating or listening to on the site. In a move that will surely bring joy to those users who love to broadcast their…
Read More
A content inventory is a bit like a labyrinth. You could find yourself deviating down many paths with little sight of the exit. And even if you are lucky enough to find the exit before being savaged by a Minotaur, there’s always a chance that you might…
Read More
LinkedIn has become one of the most popular global social networks for business professionals, with over 150 million people using the site to network, job hunt and connect with industry peers and colleagues. With over 500 recruitment companies also using LinkedIn as a source of new talent, is there any…
Read More
It’s no secret that since the music industry has become heavily altered by the digital age, the internet has in some ways been a blessing and a curse for the business.  For example social media outlets have allowed music labels and artists to connect and reach audiences in…
Read More
We’re living in times of integrated marketing. The distinction between social, e-mail, SEO and PPC does still exist, but it has become essential that different channels work in conjunction, not competition, towards the same goal. As a consequence, brand websites should reflect this integrated approach. There is a great opportunity…
Read More
With 200 million registered users and over 11 million in the UK, LinkedIn must focus on helping its user base expand their networks and engage with the platform on a deeper level. In the same way Facebook has introduced Graph Search to help it’s users to discover more within the…
Read More
LinkedIn has been making a sea of changes recently to its service, and a new feature unveiled this week promises to be very exciting indeed. LinkedIn announced that their 200 million users will soon be able to mention connections and companies in conversations on the site, which has the potential…
Read More
Health services in South West London are in the process of being reconfigured. Which means the A&E department and maternity ward at my local hospital could soon close. Residents have been told not to worry as it will only take 13 minutes to travel to the reallocated wards in Tooting.
Read More
Last week, I had the pleasure of attending Social Media Measurement & Monitoring 2013 where our lovely CEO Katy Howell (@katyhowell) was imparting her knowledge on tracking leads through Facebook. It was a great session with lots of interesting talks and juicy debates – I’d like to…
Read More
Brands are constantly trying to find a personal connection with their customers. Social media is a platform where they are able to talk to them more directly. With more and more companies speaking to their customers in conversational tones, and using humour to engage with their fan base, April Fools…
Read More