Archive: Oct 2021

Despite the ubiquitous nature of social media and its increasing impact in digital marketing, the majority of marketers fail to maximise the channel’s full potential. We are seeing it time and time again. What many seem to have forgotten is that social is sold on relationships. In an…
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With a reported 31,000 sign-ups per hour on Thursday 26th and a current growth rate of double that every day, Ello, a brand new social networking site has already made huge waves in the tech world. The question to ask now is – is this is biggest new…
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It’s official. Instagram Ads are going live in the UK. Like Pinterest before them, the photo sharing app is evolving into an advertising hub for social businesses. Having tested sponsored ads with select partners such as Channel 4 and Waitrose, all UK brands will soon have the opportunity to promote…
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If you’re like me you probably have an attention span that can only be measured in nano-seconds. To grab your attention online, especially on social media, things need to explode and cartwheel about just to stop you scrolling for 5 seconds. That being the case I…
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Since yesterday, Dave Lewis, Chief Executive at Tesco, has been in the firing line. He is new to the role and battling against a crisis that, whilst not of his making, puts him centre stage. Yet a search on the networks shows that Mr Lewis…
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“Luxury retailers are leading the way with in-store technology” was the title of an article that I read recently and something I have been watching for a while. Yes, because I have a natural interest in fashion but also for me I really believe that…
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Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience…
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Social media has changed the way we communicate and engage with politics, igniting grassroots activism, clearly demonstrated in the lead up to last night’s no vote, in the Scottish Independence Referendum. With so many taking to social media to share their 2 cents, it became an open forum…
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News flash! B2B marketing is emotional. More and more marketers are recognising the importance of psychology behind purchases, and the emotional state that customers are in when they connect with a brand. Not dissimilar to the concept of H2H (human 2 human). Brands need to lose the unnatural techie jargon…
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You will soon be able to purchase items from Twitter, as the micro-blogging service announced this week that they are featuring a ‘Buy’ button on tweets. This is a big step for Twitter as they enter the realm of e-commerce, and the new button will sit inside a tweet and…
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Safe and small micro-sharing apps like Cluster have been adopted as a new way of sharing sensitive or more private information & content with a select group of people. In an attempt to compete in this space and allow its users to share information more selectively, Facebook is…
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Little else has dominated UK news headlines in recent months than the impending Scottish referendum. Not satisfied by traditional media coverage, many have taken to social media to voice their beliefs. Individuals, as well as the Yes and No campaign brands themselves, have chosen social to raise awareness and support…
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Since the very much unwelcome re-haul of Foursquare there has been much room for location based apps to gain traction with an eager user base. Foursquare’s new check-in app ‘Swarm‘ has totally  divided up Foursquare, the platform now having one app to check-in with,…
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Unless you live under a rock, you will by now have read about the scandal over the unfortunate (some may argue not so unfortunate!) release of those explicit celebrity pictures leaked all over the internet – ostensibly taken by infiltrating the iCloud accounts of the rich and famous.
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Last week we were joined by Clare Izhaky, Head of Social Business for Microsoft Mobile (formerly Nokia) at the Social Speakeasy, who shared some terrific insight into her team’s approach to social media… Don’t be Bob. Who is Bob, you ask? Bob is dull, unsociable, doesn’t listen to people and…
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