CEB22_Blog-Square-2021

Celebrating Women – Pinterest Style !

That’s right, Pinterest are out here celebrating and showcasing independent shops owned by women for International Women’s Day. “Working women were disproportionately hit by the COVID economic fallout. Last December, women accounted for 100% of U.S. jobs lost that month. There are even talks of a “Shecession””. Now, more than ever, they need support. According…

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Approaching your TikTok strategy

With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach a TikTok marketing strategy? We’ve outlined…

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Get reactive on social

Reactive social media is something we’ve seen a lot of recently and was considered a growing trend in 2020 after everyone turned to social at the start of the pandemic. When done well, this type of content can really pay off, but it doesn’t come without its risks. Let’s start from the top. What is…

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CEB21_Blog-Square-2021

Who wants to join the club? Facebook does. 

Well, it was only a matter of time before Facebook (and Twitter) jumped in on the latest growing app trend, that being Clubhouse.   But… What is Clubhouse? I hear you asking. Clubhouse is an audio-only social media chat room. It’s a little talk radio, a little podcast, and a whole lot of conference calls. Similar to round…

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KP29_Blog-Square-2021

Social Media Marketing: In-House Vs Agency

If you’re a marketer, whether it be in a global organisation or a small agency, it’s likely that social media is present in your day-to-day. But while most marketers have had some experience in social media, not all are the ‘experts’ they position themselves to be. We’ve listed the top things you should consider when…

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KH18_Blog-Square-2021

What they never tell you about branding on social

I was thinking about the chat I had on last week’s Serious Social Live, with David O’Hearns from Dawn Creative. We talked about building brand. Everything from the basics to the knotty problems. In particular we discussed how branding is not just about social. It is an integrated and central responsibility. But it also seems…

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