Social Media

Why, When, Where, all at once  Botanica is the trend of response to a world increasingly shaped by technology, seeking to reconnect individuals with the beauty of the environment. Ok you may have seen this before, in the early 2000’s, but it is now back and it’s here to stay.
Read More
Sailing the unpredictable waters of social media demands more than just a map. It requires a dynamic compass. In the constantly evolving landscape of digital platforms, where algorithms shift like tides and trends come and go, strategic navigation becomes the compass that guides you to your destination. Here are some…
Read More
Valentine’s Day is not just about love; it’s also a crucial moment for brands to connect with their audience in meaningful ways. By looking into the latest social listening data from Brandwatch, we uncover nuanced insights around Valentine’s Day trends and provide actionable recommendations to elevate your social media strategy.
Read More
Switch up your backgrounds with Instagram’s AI “Backdrop” sticker Instagram is developing a new AI “Backdrop” sticker, which will allow users to replace the background on their images. The technology works by picking out the main focal point of the image, separating that from the background and then allows it…
Read More
Success today is often measured by likes, shares, and followers—and it’s easy for brands to become fixated on primary Key Performance Indicators (KPIs). While these metrics are undeniably crucial, adopting a holistic approach demands a delicate balance. This is where Counter KPIs come into play, serving as invaluable safeguards against…
Read More
In this blog we talk about the stormy seas of burnout and look at some ways to help overcome it.
Read More
Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights.
Read More
Working conditions and environment can have a huge impact on mental health, and, equally, someone's mental health can significantly affect performing well in their job. Here are a few dos and don'ts we use at IF for transforming your office into a positive environment.
Read More
What’s in your bag? It better be a mini digicam… extra points if it’s a fun colour!  Over the last year we can see that Gen Z have taken a liking to vintage digital cameras. Between our cult obsession with Mean Girls, low rise jeans and paparazzi style content, creating…
Read More
Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: TikTok Tests AI Song Feature In case you missed it, TikTok is testing a new “AI Song” feature…
Read More
The Dystopian Aesthetics of AI-Generated Art in Social Media Marketing In the ever-evolving landscape of social media marketing, staying ahead of the curve is crucial for grabbing the attention of today’s scrolling-savvy audience. A recent trend that has taken the digital marketing realm by storm is the use of AI-generated…
Read More
Essential Social Media Metrics: A Deep Dive
Read More
In an era dominated by digital conversations and online interactions, the power of words has never been more significant. Social media, with its billions of daily users, provides a platform for individuals to voice their opinions and thoughts. However, the impact of these words, especially when expressing dissatisfaction, can spread…
Read More
Navigating the dynamic realm of social media updates can be quite a task. Discover the latest highlights here: X is experimenting with a specialised video tab X is in the process of creating a new video tab, positioned at the center of the lower function bar in the app.
Read More
In today’s fast-paced digital landscape, where our attention spans have dwindled to less than that of a goldfish (yes, you read that right!), making a lasting impression is crucial. But how do you captivate your audience from the get-go? It’s all about creating visuals that demand attention, leaving viewers in…
Read More
Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights: LinkedIn Phases Out Lookalike Audiences LinkedIn is ceasing the use of Lookalike Audiences…
Read More
Ready to spice up your snackonomics game? We’re about to unravel the scrumptious mysteries hidden in the latest market data. In the ever-evolving world of social media, understanding these numbers is like finding the perfect dip for your crisps – crucial for an unbeatable snacking experience. Grab…
Read More
In this fast-paced digital era, if your brand isn't on TikTok, you're missing out on a dance party that's shaping the future of marketing. Let's groove through the whys and hows of this social media sensation.
Read More
Welcome to your weekly snapshots! Staying in tune with the ever-evolving world of social platforms is no small feat. Let’s dive into the latest highlights: TikTok announces their new Certified Creator Program Graduates Are you interested in collaborating with a TikTok creator to enhance your in-app promotions in 2024? Well,…
Read More
TikTok isn’t just about viral dance videos and catchy pop music anymore. It has become a search engine for Generation Z. The younger generation is tapping into TikTok’s powerful algorithm, which tailors the videos they see based on their interests and interactions. It’s like having a personalised search engine that…
Read More
Building Trust in the Social Media Garden Whether you’re a start-up or a seasoned player, weaving sustainability into your online presence is key to turning followers into dedicated customers. Sustainability isn’t just a buzzword, it’s not just a trend; it’s a resonance with the values of the users scrolling through…
Read More
In 2023, TikTok solidified its position as a leading entertainment provider with over a billion users engaging in clips, music discovery, and trend insights. While TikTok’s expanded eCommerce listings have yet to gain traction, data suggests untapped potential for brands. Today, we’re looking at five tips for a successful TikTok…
Read More
And we’re back with the first social snapshot for this year! Keeping pace with the constantly changing landscape of social platforms can be quite demanding. Here’s a glimpse of the most recent highlights: Threads takes steps to tackle borderline content More inappropriate content is being seen by some Threads users,…
Read More
New year, new strategies! Every move can significantly contribute to business growth, and initiating a strategic social media overhaul is the catalyst to success. In today’s blog, we will outline seven tactical tips designed to assist your brand in claiming the board and maintaining a vibrant online presence. ♟️ Opening…
Read More
An exciting but hectic year for social media marketers – as ever, let’s be honest, there’s never a dull moment! What have we learned? When two big movies are released on the same day, you need social media to give you a viewing schedule This year, the big trial…
Read More
In the ever-evolving world of digital marketing, B2B marketers are constantly on the lookout for innovative strategies to captivate their audience and drive meaningful engagement. One avenue gaining increasing attention is the use of YouTube Shorts—a feature that brings a dynamic twist to the conventional video content game. Let’s delve…
Read More
It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…
Read More
Time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media.
Read More
For years, platforms like YouTube and Instagram aimed to challenge TikTok’s dominance by copying its short video style. Now, TikTok seems to be shifting its strategy, encouraging its creators to explore longer content similar to what you find on rival apps. TikTok hosted an event in late…
Read More
I found myself utterly unable to resist the temptation of curating a rollicking list featuring the absolute crackers that the Christmas ads of 2023 have generously bestowed upon us. It’s the time of year when brands don their festive finery, roll out the proverbial red carpet, and treat us to…
Read More
Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…
Read More
In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!
Read More
The charts don’t lie, and there’s a prevailing trend among industry leaders! Marketing captains continue to steer significant portions of their budgets towards brand awareness and demand generation, ranking them as their second and third highest priorities. Join us as we embark on a journey to unravel the intricacies of…
Read More
Close your eyes and imagine a scenario where your social media content not only captures attention but also forms a lasting connection with your audience… ✨ Sounds dreamy, doesn’t it? We can all agree that creating memorable content is not that easy. In this blog, I delve into the ever-evolving…
Read More
In the fast-moving world of marketing, authenticity is a big deal, with 70% of consumers consider authenticity a major factor in selecting a brand. So, here’s the question: Can AI-generated content live up to this demand? The truth is, the consumers can easily identify machine-generated content, making it imperative not…
Read More
In a bold move catering to the evolving landscape of privacy regulations in the European Union, Meta has announced the launch of a paid subscription service to remove ads from Facebook and Instagram. This offering will give users across the EU a choice: pay a fee to…
Read More
Hey party people! Buckle up for another thrilling ride through the ad universe as we revisit some iconic campaigns that have left an indelible mark on our creative souls. Inspired by The Ad Professor’s thread over on X 🚀 First in the lineup is Chupa Chups…
Read More
It’s time to dust off those crystal balls and take a sneak peek into the future of social media marketing. Get ready to discover how AI, engaging content, and innovative features will play a pivotal role in your social media next year. Whether you’re a seasoned pro or just dipping…
Read More
Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines!
Read More
November may be on the calendar, but in the digital world, Christmas is already here. It’s the most wonderful time of the year for marketers (😉), and it’s time to ensure your social media strategy is packed and ready for the holiday ride. Getting your brand’s social media ready for…
Read More
Integrating Artificial Intelligence (AI) into social media advertising provides a strategic advantage for businesses seeking to boost their marketing ROI. AI’s proficiency in analysing large datasets swiftly and accurately allows for a more refined understanding of consumer behaviour and preferences. By harnessing AI, marketers can customise their campaigns to connect…
Read More
Today’s blog promises to be a treat as we delve into some of the most captivating Halloween marketing campaigns that brands have rolled out this year. Halloween, being one of the most creatively inspiring seasons (I might be a little biased due to my love for Halloween), is the perfect…
Read More
No company is immune to the challenges of the fast-paced tech world. As we approach the one-year milestone of Elon Musk’s transformation of Twitter into “X,” it’s time to reflect on the evolving landscape of social media and its impact on alternative platforms. The crowded field of Twitter-like platforms will…
Read More
Halloween is just around the corner! And it’s a golden opportunity for social media marketers to engage with their audience in a creative way. This blog will guide you through the steps of creating a spooktacular social media campaign that leverages the Halloween season to increase brand awareness and connect…
Read More
Social media has transformed how businesses engage with their audience, offering unprecedented connectivity. Authenticity is paramount in establishing genuine relationships, but the surge of AI in marketing introduces a new challenge. Striking a balance between authenticity and leveraging AI is the key to a flourishing social media marketing strategy. 1.
Read More
In today’s digital age, where brand reputation can either make or break a company, marketers are facing an increasingly complex challenge. The rise of social media has given consumers an unprecedented voice, and a single tweet or post can have a profound impact on a brand’s reputation. In this comprehensive…
Read More
In the vast sea of social media marketing, navigating your strategy requires a compass, and that compass is data. In today’s dynamic digital world, businesses are constantly seeking innovative ways to stay ahead in the ever-evolving world of social media. AI-infused marketing strategies are becoming increasingly popular for their ability…
Read More
AI is revolutionising the way we create, share, and interact with visual content on social media platforms. In this blog, we'll explore the fusion of AI and visual design in social media, highlighting its impact, benefits, and potential for the future.
Read More
Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below: Reddit removes the option to opt out of personalisation ads Reddit has implemented some changes to its ad control settings, including the removal of the option for users to opt out…
Read More
Dive into the enchanting universe of stop-motion animation! 🌟 Unleash your brand's story in a captivating and unique way. explore the captivating possibilities for your brand.
Read More
Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… Facebook allows users to create multiple profiles Facebook will now enable users to create multiple personal profiles to explore different experiences on the platform. With the…
Read More
Get ready to turn your social media ads into a real party! Social media advertising is more than just a promotional strategy; it’s an art form. It involves crafting tailored ads to reach specific target audiences on a wide variety of evolving social media platforms. Armed with insights such as…
Read More
In today’s rapidly evolving food landscape, staying ahead of the curve is critical for food and drink marketers. As consumer preferences shift, so must marketing strategies. To help you adapt effectively, we’ll explore key food trends backed by both secondary research and social listening data. This comprehensive guide will not…
Read More
Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot. Check it out!
Read More
If you want to find out some information, where do you look as a consumer?  In days gone by, you’d find a book, but now it’s a quick Google search or a hop onto your preferred social media. Platforms like Reddit, Twitter/X or Facebook pages can sometimes have already made…
Read More
Hispanic Heritage Month kicks off on the 15th of September and recognises the contributions of the Hispanic and Latinx communities to the history, culture, and achievements of the United States. But why limit it to the US and not encourage global celebration of the culture? While as a brand, you…
Read More
Are you ready to dive headfirst into a world where creativity knows no bounds? Hold onto your imagination because Procreate is about to take you on a journey beyond your wildest dreams!
Read More
Enter the world of Social Snapshot, your ultimate destination for staying informed about trending topics. Explore the latest social media updates and notable moments from the past week. Read all about it 📰👇 New Branded Content Library 🧰 LinkedIn has added a search feature for…
Read More
In today’s blog, our Design team share their thoughts, reflections and lessons learnt from Inmotion 2023, a conference for leading professionals across the creative industries.
Read More
Are you tired of feeling lost in the social media jungle? 🌴 Our latest blog is here to guide you through the process of selecting the right platforms for your brand, check it out!
Read More
You’re probably well aware of the importance of creating great content, right? Well, today’s your lucky day because I’m sharing basic tips on how to create valuable content for your social media and what you should avoid doing! Why is content so crucial, you wonder? Info overload: Imagine the internet…
Read More
Staying ahead in digital marketing requires continuous learning. As summer comes to an end, the slower pace we all cherish is almost over. This is the perfect opportunity for marketing professionals to invest time in upskilling. This blog post will address the importance of social media paid campaign training on…
Read More
Determining the ultimate formula for effective B2B social media success on LinkedIn remains a subject of debate – but a simplistic approach involving mere infusion of technical terminology into posts isn’t going to land. Ever. You might be sceptical, thinking, “Oh great, another blog advising me to…
Read More
Today, we're taking a daring plunge into the treacherous waters of "CREATIVE BURNOUT" – cue the dramatic soundtrack! 😱
Read More
Social Listening, Barbenheimer
Read More
In the last 6 months, the public’s mind has been occupied by the perception of AI as an over-hyped technology that will change the world. This was empowered by the launch of ChatGPT by Open AI at the end of 2022, recognised as the fastest-growing app in history, reaching…
Read More
It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: TikTok Quick Tips Elevate holiday marketing with TikTok’s vital insights. Craft impactful ad campaigns through strategic goals, budgeting, and optimisation. Leverage tailored examples for swift progress. Access videos or…
Read More
Step behind the lens and discover the captivating world of 'go behind the scenes' content creation! From unravelling audience desires to crafting unique angles that dazzle, we're diving into the art of sharing the magic that happens backstage.
Read More
In today’s ever-evolving digital world, our screens overflow with a ceaseless stream of information clamouring for our attention. In the quest to capture hearts, minds, and wallets, a potent force has re-emerged, reshaping how we perceive and engage. Authenticity is an unwavering beacon of truth that stands tall amidst the…
Read More
In the ever-evolving world of digital communication, social media has become a treasure trove of data. From tweets and posts to likes and shares, each interaction leaves behind valuable information about user behaviour, preferences, and trends. Social media analytics provides businesses and marketers with a wealth of data, but raw…
Read More
Social media definitely has transformed the way businesses communicate with their customers. It’s no surprise, right? But guess what? With the right community management strategy, your brand can build awesome and lively communities! In this blog, I will share some tips to help you foster stronger connections with your audience.
Read More
As of today, we’re officially in the holiday season yay! For many, August brings a break from our working lives and allows more free time to spend with family and friends. On top of that, the school summer holidays are in full swing with loads of activities being sought to…
Read More
I’m sure we’ve all seen by now, Elon Musk’s rebrand of Twitter to “X” – I wanted to take this opportunity to have a look at the good, the bad, and the ugly. Let’s start with… The Good. Is there? Taking such an iconic brand and changing it to something…
Read More
Hello there, fellow social media enthusiasts and marketing maestros! Can you believe it’s been two decades since social media burst onto the scene? Time sure flies when you’re busy scrolling. Let’s get down to business as social media has come a long way. According to the latest B2B content marketing…
Read More
The dreaded "B" word - Burnout. You're juggling a multitude of responsibilities, running on caffeine-fueled adrenaline, and trying to meet never-ending deadlines. Suddenly, the inevitable happens – you hit the wall. In this blog, We say goodbye to feeling like a frazzled mess and hello to a state of empowerment and balance!
Read More
Step into the captivating realm of Social Snapshot, your ultimate destination for staying in the know about all things trending. Immerse yourself in a whirlwind of cutting-edge updates, unravelling the finest moments from the past week. Brace yourself for an exhilarating plunge as we embark on this riveting journey together:…
Read More
Should your B2B brand bother to be on TikTok? Hold on tight, because we're about to embark on a wild journey through the untapped potential of TikTok for B2B engagement.
Read More
Plan your brand's birthday a social media celebration
Read More
Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: More than 100 million members have already signed up for Threads The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed…
Read More
The social media world is all over the latest Meta app – Threads. Launched on Wednesday of last week, the application rushed to 30 million sign-ups within 24 hours of release. The number of users then increased to 50 million just hours later, then 70 million within less than…
Read More
As you may have seen by now… (and the fact that it’s over 2M trending on Twitter…) Threads is live! Where we are now: Threads, an Instagram app is available for pre-download July 6, 2023 App Store: https://t.co/QzxKwyVQoG…
Read More
In 2023, 19% of marketers identified generating leads as their top priority. However, developing an effective lead generation strategy can be challenging without a deep understanding of various channels. In this blog post, we will explore the major channels for B2B lead generation, including social media,…
Read More
A marketer and a designer walk into a bar… No, it’s not the setup for a joke. It’s the beginning of a beautiful collaboration that unleashes the power of visual storytelling that transforms campaigns from “meh” to “mind-blowing. In today’s digital days, capturing the hearts and minds of your…
Read More
Social media is a powerful tool for organizations looking to connect with their customers. I think we can all agree on that. But it’s not just that – it allows businesses to reach their exact target audience with their advertising messages; it helps create a community and build brand trust,…
Read More
In today's blog we'll be taking a look at 3D Design. Once thought the preserve of blockbuster film-making 3D design, or CGI (computer-generated imagery) has never been more accessible, and now it's taking over our feeds.
Read More
Are you eager to stay ahead of the latest trends and truly understand what resonates with your audience? In today’s dynamic and ever-evolving world, staying attuned to your audience’s preferences, interests, and the latest trends is not just important—it’s essential. That’s where social listening comes to help.  It’s the tool…
Read More
Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Social Summit This exclusive event will challenge your perceptions of…
Read More
Well well well, what do we have here?! Looks like Twitter is making moves to allow verified organisations to post job openings in app! As shared by user Nima Owji; BREAKING: #Twitter is working on a…
Read More
People come to Facebook to view all types of videos, but Reels is definitely Meta’s fastest-growing content format. Creators are using Facebook Reels to reach new audiences and express themselves in more appealing ways. Facebook creators will now be able to maximise their Reels creation efforts as…
Read More
We're diving head-first into the world of vertical videos, the viral sensation that's reshaping the social media landscape, and we're not gatekeeping our best tips for creating jaw-dropping, thumb-stopping content that will have your followers begging for more.
Read More
LinkedIn, the world’s leading professional networking platform, has recently released its highly anticipated B2B Marketing Benchmark Report. This comprehensive report offers a deep dive into the current landscape of B2B marketing, highlighting emerging trends, industry shifts, and invaluable insights that could shape your strategic planning. With…
Read More
Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here.
Read More
Here at Immediate Future, we love looking at dominant social media trends and really taking them apart. I can’t be the only one who’s noticed the increasing presence of stop motion on their TLs recently, especially in product shoots. It’s popularity – I believe stems from the fact that it…
Read More
Curious about the Instagram algorithm? Wonder no more! Instagram has finally spilled the beans on how content is ranked.
Read More
You must have seen a few apps on the web that claim to show you how to see other people’s likes on Instagram. In fact, when the platform was launched, there was a relatively simple process to see what other people were doing on the channel. Users were able to…
Read More
Social media has many uses; It’s not limited to posting pretty pictures with well-thought-out captions… although that part is often thought of as the ‘bread and butter’ of it. But today, we’re going to talk about using social media as a tool to foster brand advocacy. First things first…
Read More
Staying updated with the ever-evolving world of social media can be quite demanding. However, there’s no need to fret because we have everything you need right here. Take a look at the most recent highlights: LinkedIn Verification LinkedIn is adding verification features to boost trust on the platform. Users can…
Read More
Instagram is testing out the ability to generate AI custom stickers based on text prompts.
Read More
Yes, and here’s why! The metaverse has been capturing the tech industry’s attention for quite some time and undoubtedly still holds unforeseen potential. As metaverse development progresses, it is not only an intriguing topic of office gossip around the water cooler but perhaps a true game-changer for various industries. In…
Read More