Social Snapshot – 24.07.19

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for more…   Pinterest adds new self-help tool to assist users dealing with mental stress and fatigue. https://po.st/q9V8ox Pinterest has added a new resources tool on the app, that offers…

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New Reply Icons on Twitter?

Over the months Twitter has been testing out new ways of clarifying users replies, be it highlighting replies from an original poster or identifying responses from connections etc.   These features have been rolled out on their beta test app “Twttr”, this included colour coding to signify replies, which was then changed to small notes…

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The Why Behind The Buy – 5 Neuromarketing Tips

This phrase is relatively new, but the social savvy will recognise it instantly as the hybrid of neuroscience and marketing. Whilst mixing psychology and sales isn’t something new (charm pricing, duh), for the first time social is recognising the power neurology has on marketing – explaining why books like Choice Factory by Richard Shotton and…

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Social Snapshot – 17.07.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about. Keep on scrolling for the latest updates and tips from the industry!   Twitter announces full rollout of the platform’s new desktop experience. https://po.st/fYLVdh Were you one…

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What Should I Be Measuring on Social Media?

It’s a question we’re frequently asked, and one that doesn’t seem to go away. It’s clear there is still much confusion around the metrics you should pay attention to, versus those that are nothing more than a positive signal. Too many people in industry mistake the latter for stellar achievement. After much back-slapping and subsequent…

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What the heck is Pinterest? And should our brand be active on it?

The social media world is constantly evolving, and new tools and platforms come and go. One platform that has staying power is Pinterest due to its traffic-driving and converting capabilities; however, the key question for many brands is should we be active on it? I’m (P)interested, tell me more… Pinterest has a staggering 291 million active…

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