UGC – are you embracing it?

User-generated content – or as you may know it, UGC – is any form of content created by consumers and social media users about a particular brand, product, or place. It’s fast-growing within the social media marketing world and it’s definitely something you should implement into your social strategy. But, why?   All brands want…

Read More

Social Snapshot – 24.04.19

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that!   Vine returns as ‘Byte’ – but is it too late for a comeback? Byte, or in other words, Vine…

Read More

Instagram’s Testing a New Communal Video Viewing Option

If you’re like us, you’ll always be on the lookout for the latest updates to all things social, as we strive to maximise their powers and try to understand if they’re worth digging into. Sometimes we get game-changing updates which shift the course of the social landscape and create a pathway for others to follow,…

Read More

Serious Social looks at Healthy Eating

  Healthy eating and healthy foods have become a significant part of everyday life. People care about what they eat. They want to know where their food comes from, how it’s made and how they can eat better. And they talk about it on social. A lot. We have looked at how people talk specifically…

Read More

Social Snapshot – 17.04.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time 😊   Facebook’s testing a new stories-like, ‘swipeable’ news feed. Facebook seems to…

Read More

8 tips for thumb-stopping mobile content

What’s the first thing you do in the morning? If you’re like me, you reach for your phone to switch off the alarm, take a look through your app notifications overnight and maybe read and respond to a few emails. We’re not alone, my phone-addicted friend, not by a long way!   A massive 80% of…

Read More

LinkedIn gets a few new buttons!

LinkedIn is an excellent platform that every business should use, whether it’s foradvertising, brand content, recruitment, or showing off achievements. We’re hearing more and more that social media is a pay-to-play space. Platforms know that paid advertising isn’t going anywhere, so they’re updating their organic offerings to keep businesses, marketers, and users happy. Users have…

Read More

Ready players? Snapchat just launched its own gaming service Snap Games

  Snapchat has just launched its very own gaming service, Snap Games, which lets users play real-time, multiplayer games while texting and talking with friends. The announcement came at Snap’s first Partner Summit in LA, where it described the company’s new approach to standing out from competitors like Instagram. Key announcements included new augmented reality…

Read More

Social Snapshot – 10.04.19

Sometimes it’s hard to keep up with the fast-moving world of social media, which is why we’ve brought to you a round-up of the latest updates and tips from the industry! Keep on scrolling for your latest fix…   Snapchat launches updated, faster Android version. Snapchat has released an updated version of the app…

Read More