Archive: Sep 2022

When it comes to running a business there are fundamental practices that most follow to ensure a happy workforce, satisfied customers and general success. If bad practices exist, and you don’t treat your customer base correctly, failure is likely to follow.   So, how does this relate to…
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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Creativity and brainstorming aren’t just for B2C marketers. B2B marketers can and should be innovative and visionary with their content too. Here at immediate future we like to push the boundaries of marketing norms and break the social boring! And it’s time your business did the same! Whether you’re…
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It’s official, Byte has launched! What’s Byte? Well, remember Vine, the video-sharing app which specialised in a 6-second looping format? The one that Twitter bought and then shut down to cut costs because hosting video is costly? Thereby counting themselves out a tonne of cash which TikTok…
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While there have been whispers of a Twitter editing feature, CEO Jack Dorsey has shut down rumours this week in an interview with Wired saying “please stop bothering us about this, please.” Since its founding in 2006, Twitter users have been desperate for an editing featuring.
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week……
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  Could it be? The much-awaited desktop version of DMs is FINALLY here? Well, almost. Instagram talked about and tested this functionality around February of last year, however, they have now confirmed that it will be happening and are slowly rolling out direct message access via their web-based…
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Would you create a White Paper giving it only cursory effort? Would you slap any old image and message on a Billboard? Would you grab any piece of copy and image and throw up on your website? If shooting a TV Ad, would you corral the troops…
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After 5 years of back and forth boomerangs, Instagram has decided to take things to the next level, adding not one, not two but three new features for the ever-popular platform! According to Instagram itself, they are ‘creative twists that’ll make you say yaaassssss’. And will also help…
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week…   Facebook’s adding more detail to its…
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More controls for conversation on Twitter – is this a positive change to reduce trolling or the beginning of closed communities on the platform? One of the latest announcements from Twitter was made during an appearance by Suzanne Xie, Twitter’s director of product management, at CES (Consumer Electronics Show)…
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A new calendar year inevitably brings algorithm changes and updates to social media platforms. But these aren’t the only changes that marketers need to put on their radar – changes to reporting and insights need to be noted as well. These changes are extremely important to brands, as…
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  Youtube announced in September that new measures will be put in place to better protect children by removing data targeting features on videos identified as being aimed at kids.   “Starting in about four months, we will treat data from anyone watching children’s content on YouTube as…
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We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with…
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It’s the start of a new year, which means, new starts, fresh minds and maybe, a new social strategy?  ‍♀️Or maybe you just want to give your social strategy that extra boost? Either way, it’s time brands start utilising social media to develop relationships with consumers and gain a…
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Why Media Buyers and networked Creatives agencies are doing Social Media wrong   If you were to jump into a DeLorean equipped with Flux Capacitor and punch in a…
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It’s hard to remember life before social media platforms popped on the scene and revolutionized how we communicate with others and how we express ourselves. Social media was once a place where friend networks were in the thousands. And let’s be honest, it’s not like many people would…
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