B2C social media Immediate Future

B2C social media

Meta’s Twitter clone, Threads, is testing a new feature that would let users replicate their X (formerly Twitter) follows on the platform. Sounds useful, right? Well, not so fast—the process isn’t exactly seamless. According to app researcher Alessandro Paluzzi, Threads’ “Creators from X” tool will require users to…

If you’re trying to crack the TikTok code, video length is probably on your mind. Should you keep it short and snappy, or go for longer, more in-depth content? The latest data gives us some clues and the results might surprise you. Ultra-short videos (5-10 seconds): quick…

Brace yourself. March is another tsunami of changes. If you thought last month’s approach was still solid, think again. Instagram has changed what really gets reach, Facebook is quietly suffocating business pages, and AI is creeping into every platform, whether we like it or not (we see…

Brands want visibility but not at any cost. The last thing you need is your ad showing up next to controversial or harmful content. That’s where brand safety comes in. Why brand safety matters Social platforms are unpredictable. One minute, your ad is seamlessly placed in a relevant feed; the…

TikTok’s ROI boom, AI-powered ads, and brand safety in the spotlight TikTok is delivering serious ROI, AI is running the ad game, and brands are tightening control over where their content appears. Meanwhile, X is pushing deeper into AI-driven advertising, and Snapchat is refining brand safety measures to…

Let’s face it, social media is a visual playground. If your posts are looking a bit meh, it’s time to jazz them up! Whether you’re a small business owner, a marketer, or just someone who loves creating content, the right design tools can turn your social media game from bland…

Meta’s selling more ads, TikTok’s selling more stuff & users have all the power Meta is flogging more ad space, TikTok is coming for your wallet, and Instagram is sneakily reshaping how brands tell their stories. Meanwhile, AI is worming its way into your DMs, Threads is…

If your content’s been flopping lately, it’s not just you. Facebook, Instagram, and LinkedIn have all shaken up their algorithms and what worked last year (or even last month) might not cut it anymore. Platforms are getting smarter, feeds are getting tighter, and brands that don’t adapt? They’re disappearing. Here’s…

You can have the best campaign, the smartest strategy, and the flashiest creative, but if your audience doesn’t trust you, none of it matters. In B2B marketing, trust is everything. It’s what turns a casual buyer into a loyal customer, a one-off project into a long-term partnership, and a client…

YouTube just dropped its 2025 strategy, and it’s clear the platform is doubling down on key areas that marketers cannot afford to ignore. With a growing emphasis on AI, Shorts, Connected TV (CTV), creator monetisation, and cultural engagement, the video giant is shaping the future of…

Another week, another algorithm shake-up. If your engagement has dropped or your content is disappearing into the void, it’s not you. It’s the platforms. AI is tightening its grip, engagement metrics are shifting, and the old tricks won’t cut it anymore. Here’s what has changed. Facebook…

Ah, the retro aesthetic. It’s like finding an old vinyl record in your attic – instantly nostalgic, undeniably cool, and somehow still relevant. In the world of social media design, retro aesthetics have made a triumphant comeback, and honestly, we’re here for it. Whether it’s the neon glow of the…

The ads are here, now what? Meta’s just begun to roll out ads on Threads (USA and Japan), and the reactions are mixed. Users are grumbling, advertisers are cautiously eyeing up the new real estate, and marketers? We’re here wondering if this is the next big opportunity…

Marketing is full of big ideas and bold predictions, but the reality is that most campaigns struggle because the fundamentals are not in place. That is exactly what we tackled in a LinkedIn Live with Tejal Patel, Scott Stockwell and me, Katy. These are experts who have led marketing at…

Pinterest is making moves. The platform has announced a slew of ad updates for 2025, pushing harder into video, automation, and shopping integrations. With an active user base of 465 million, it’s a space brands can’t ignore. But is it worth your ad spend? Let’s break…

From Instagram’s Trial Reels to the rise of nano-influencers and the dominance of short-form video, staying ahead in 2025 is all about adapting fast. Instagram’s next evolution Instagram is making bold moves to keep creators and marketers hooked, and Reels are at the centre of its strategy.

If you’ve ever scrolled through social media and found yourself staring at a stunning plate of food for far too long, then you’ll know the power of a great food post. But let’s be honest: not all food photos are created equal. Some make you drool whilst others make you…

Let’s talk about short-form video because if you’re not already all-in, you’re missing out. This isn’t just another shiny trend. Short-form videos are the real deal, delivering incredible engagement, boosting product discovery, and driving conversions like no other format. The stats are jaw-dropping: short-form videos generate 2.5x more engagement than…

Short-form video is dominating social content. With TikTok holding its ground in the U.S., and YouTube Shorts, Instagram Reels, and Snapchat Spotlight innovating at breakneck speed, the opportunities have never been greater. Or riskier. But it’s not just about the platform. Competition is stepping up and there…

It’s tempting to focus on the latest trends and shiny innovations. But here’s the truth: without a strong foundation, even the most advanced strategies will fail. That’s why revisiting and mastering the basics is more important than ever. The numbers speak volumes Did you know that organisations with aligned…

TikTok’s future in the U.S. remains uncertain, with the platform facing potential legal restrictions over national security concerns. In 2024, TikTok’s engagement rates dropped by 35% (SocialInsider), averaging 2.65%, but it remains one of the most ROI-positive platforms for marketers. This duality highlights the critical need…

As the cheese fog settles and the calendar flips to January, many of us feel an itch—a restless desire to start afresh, reinvent ourselves, or simply shake off the cobwebs of the past year. It’s not just about resolutions (though we’ll get to those later) but something deeper: a creative reset. A chance to clear the slate, find our spark, and move forward with a little more purpose—or at least with fewer regrets about how many mince pies we devoured in December.

Focus on what works, skip what doesn’t Social media can be overwhelming, with endless tools, trends, and promises of quick wins. But this year doesn’t have to be about doing more. It’s about doing what works. By focusing on strategies that deliver real results, you’ll save time, energy, and maybe…

Hey there, social media enthusiasts! As we kick off 2025, the digital world is buzzing with new trends that are reshaping how we connect, engage, and grow our brands online. Staying on top of these trends isn’t just smart – it’s essential if you want to stand out in today’s…

Subscribe on LinkedIn Platforms are evolving fast, but not all changes are worth a marketer’s time. Between AI tools promising creativity on steroids, platform updates throwing curveballs, and users craving more authenticity, it’s starting to feel like social media is finally maturing. But are brands keeping up?…

Subscribe on LinkedIn While most marketers chase Millennials and Gen Z, the “forgotten generation” is quietly making waves on social media—and not just on Facebook. Think TikTok, Reddit, and Pinterest. Generation X (born between 1965 and 1980) is an interesting demographic. Ok, so we know…

Subscribe on LinkedIn Let’s face it, social media is a hot mess right now. Platforms are ditching old features, testing new ones that might flop, and making changes that confuse more than they help. From Instagram scrapping hashtag follows to TikTok strong-arming creators into its shop, the…

The social media world never sits still, and as 2025 edges closer, we’re looking at some big shifts that could shape how brands show up online. From AI wizardry to shopping without leaving your favourite apps, here’s what’s coming to a platform near you—and why it matters. Facebook Gets Smarter…

Ah, colour theory—where art meets psychology and gives your feed some much-needed injection of life Whether you want to be calm and collected, bold and sassy, or somewhere in between, choosing the right colours can set the perfect tone. Here’s a snappy guide to making colour work for you.

Everyone has something worth saying. Meta’s Threads platform has new educational tools that can help you say it. Whether you’re struggling to grow your audience or just trying to figure out the best posting strategy, Threads offers a refreshing way to connect. Make It Snappy We all know consistency matters,…

Halloween season is upon us again—the time of year when brands get to dust off their creativity, throw in a dash of spookiness, and unleash some of their most spooktacular ideas. So, grab your Haribo star mix, settle in, and let’s dive into some of the best (and quirkiest) Halloween campaigns of the year.

You’re scrolling through Instagram or TikTok, casually catching up on the latest trends. Amid the flurry of sponsored posts, influencer shout-outs, and carefully curated content, something catches your eye. But instead of sharing it publicly, you hit that little icon and send it directly to your…

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.

How do people really feel about brands these days? It’s not just about likes and shares—it’s about the emotions behind those interactions. Whether people are venting frustrations or singing praises, those feelings matter. So, how do different industries stack up, and what can companies do with these insights to better…

One challenge consistently sits in marketers’ lists: improving lead quality and conversion rates. According to recent reports, 54% of B2B marketers identify this as their biggest hurdle in 2023. While generating a high volume of leads is crucial, the real value lies in their quality and the…

From captivating energetic tweens to discerning near-thirty-somethings, 70% of Gen Z is turning to TikTok for their daily dose of culinary inspiration. Food recommendations transcend simple nourishment—it’s a visual feast that stimulates both the eyes and the mind. This generation relishes their gastronomic exploits through quick, captivating…

In a world where meetings seem to multiply by the day, many professionals find their most valuable resource—time for deep, focused work—slipping away. A recent article in The Atlantic captured this growing concern, particularly for those in leadership roles. Since the 1990s, time spent in meetings…

Time for your weekly social media roundup! We’re here to keep you in the loop with a brief overview of the latest happenings. Check out the key highlights from the past week: Pinterest has published its autumn trend report Pinterest has released its latest trend update, offering insights into the…

Lead conversions are one metric that has remained a steady measure of success in the B2B world. There is no doubt that lead conversion is important. They provide a clear indicator of how many prospects are moving through the funnel, showing progress toward the ultimate goal of generating revenue. However,…

Working in social media marketing, we know that every detail in our content can impact the success of our campaigns, and when it comes to text in our visual is not just what but how we present that text. The fonts we choose can significantly affect how our audience perceives…

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Social media has changed a lot since its early days. While the platforms and tools have evolved, the core principles of engaging with audiences and delivering meaningful content remain the same. We did a podcast on the social media evolution, and today we’re diving into some key insights on…

Get ready for another social media snapshot! Each week, we bring you a summary of the latest developments to keep you updated. Here are the key highlights from the past 7 days: Meta introduces its Llama AI models Meta is taking the lead in the broader AI field by open-sourcing…

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…

TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Happy birthday! Can you believe that Threads launched a year ago? Social media can often feel overwhelming and negative, but Threads is a space to comfortably share your thoughts and ideas. As we look back on the past year and forward to the future, it’s clear that Threads is more…

Thought leadership is a hot topic in the B2B space right now. More than anything, it is a marketing tactic to establish authority, build trust, and foster deeper customer relationships. We recently published a podcast episode, Leading from the Front, where we explore how to drive your thought leadership…

Get ready for another social media snapshot! Each week, we summarise the latest developments to keep you informed. Let’s dive into the key highlights from the last 7 days: WhatsApp tests new AI selfie generator tool Meta is introducing a new AI feature to WhatsApp: an image creation tool that…

We get it: growing your YouTube subscriber base can be challenging, and taking shortcuts is tempting. But here’s the reality: quick fixes won’t pay off in the long run. The top YouTube creators aren’t wasting their time and money on shady growth schemes. They’re focused on creating fantastic videos and…

Graphic design is more than just aesthetics; it’s a powerful tool that can communicate your brand’s message, evoke emotions, and engage your audience. Here are just a few ways in which good graphic design can help you reach these goals: Brand Identity Consistency Consistent and professional design helps create a…

Staying updated with the ever-evolving world of social media is tough at times. Explore and learn about the most recent highlights and trends right here: YouTube tests QR codes The video network is introducing QR codes for channels to enable quicker connections. It is also testing effects creation for Shorts…

When you think of social media platforms, Meta and TikTok probably come to mind first. But what about YouTube? While YouTube is primarily known as a video-sharing platform, it has been steadily incorporating more social features, transforming it into a hybrid space that brands should not ignore. Here’s why YouTube…

As an Instagram creator, understanding the nuances of the platform’s algorithm and content strategies is crucial for maximising your reach and engagement. Recently, Instagram’s content team shared some valuable insights including a key takeaway about the optimal length for Reels. Here’s what you need to know to enhance your Instagram…

Why settle for the ordinary when you can achieve the extraordinary? Forget about those cookie-cutter social media approaches—one size certainly does not fit all. Start looking deeper into the data to unlock insights that elevate your social media presence from mundane to ✨magical✨. The future is immediate, and speed is…

Are you mentally struggling in your workplace right now? Have you lost confidence, or is your self-esteem lower than normal? If this sounds like you, let's overcome these issues together with a few tips that may help with your creativity when creating content.

While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: OpenAI is exploring fresh approaches to boost transparency in AI content As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has…

Ready to take a trip down memory lane? It’s time to explore the world of throwbacks and discover how you can infuse some retro charm into your brand’s TikTok presence. Let’s check out the vibes that are turning heads. Tracking Trends Feeling nostalgic? You’re not alone! Breaking down why throwbacks…

Alright folks, let's dive into the world of social media wizardry and explore a game-changer: motion graphics.

Innovation is constant and staying ahead of the curve is essential for success. Nowhere is this more evident than in the dynamic market of the EMEA region, where tech marketing and sales teams are continuously seeking new avenues to connect with buyers and drive high-quality engagements. But what exactly is…

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here

As we step into spring 2024, the winds of change are blowing across the landscape of social media marketing. One trend, in particular, is making a bold resurgence from the archives of the 90s: heat-mapping. This nostalgic yet contemporary approach to design is transforming social media graphics into colourful canvases…

There’s a myth that the number of followers you have is the ultimate measure of success. But hold on to your hashtags, because here’s the truth: obsessing over your follower count is like chasing fool’s gold. Let’s dive into why it’s time to stop counting followers and start counting what…

In social media marketing, relationships are everything. But what happens when consumers start to sour? A new report exposes the seven deadly sins that brands commit on social media that can tarnish reputations, drive away customers, and ultimately lead to the downfall of even the mightiest…

One of the toughest hurdles for brands isn’t just gaining new likes or followers—it’s keeping their existing audience engaged on Facebook. But fear not! There are savvy tactics you can employ to not only boost engagement but also foster a loyal and active fan base. Native Videos…

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

In this blog post, we're diving headfirst into the realm of creative social media assets and unleashing a tidal wave of fun-filled strategies to turbocharge your online presence. So grab your digital paintbrushes and let's get ready to shake up the social scene with some seriously sensational content!

Worried about AI oppressing your creative mojo? Explore the positive side of artificial intelligence in design and marketing. From owning your story to embracing the messy process.

TikTok leads the way in setting trends and shaping how we interact, connect, and share. We’ll dive into the latest TikTok Trends Report to explore trends that reshape the platform, giving you a sneak peek into what makes TikTok the hub of creativity, entertainment, and building connections.

Today's blog takes a look at some ideas for posts on social media, by revolutionising your feed using these captivating tips!

Cosy culture is having a profound impact on society. The desire for comfort, warmth, and connection has revolutionised the way content is consumed. Let’s unravel the significance of cosy culture in social media, why it’s so popular, and how to infuse our feeds with everything cosy. Understanding Cosy Culture Cosy…

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

“So you just get paid to make TikToks???” No, I don’t. I get paid to scroll TikTok… Just kidding. But what does a typical day for a Social Media Manager look like? Here we go Get to work (WFH desk or office desk) and open my…

Explore how brands can harness TikTok's power to unleash creativity, engage audiences, and elevate their online presence.

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: Meta plans to unveil its next-generation AR glasses Meta intends to showcase the progress made over the years on its upcoming augmented reality glasses. As per the source: “The…

Sailing the unpredictable waters of social media demands more than just a map. It requires a dynamic compass. In the constantly evolving landscape of digital platforms, where algorithms shift like tides and trends come and go, strategic navigation becomes the compass that guides you to your destination. Here are some…

Valentine’s Day is not just about love; it’s also a crucial moment for brands to connect with their audience in meaningful ways. By looking into the latest social listening data from Brandwatch, we uncover nuanced insights around Valentine’s Day trends and provide actionable recommendations to elevate your social media strategy.

Switch up your backgrounds with Instagram’s AI “Backdrop” sticker Instagram is developing a new AI “Backdrop” sticker, which will allow users to replace the background on their images. The technology works by picking out the main focal point of the image, separating that from the background and then allows it…

Success today is often measured by likes, shares, and followers—and it’s easy for brands to become fixated on primary Key Performance Indicators (KPIs). While these metrics are undeniably crucial, adopting a holistic approach demands a delicate balance. This is where Counter KPIs come into play, serving as invaluable safeguards against…

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights.

If you’re anything like me, you’ll know of the Super Bowl, but never actually knew what it was for specifically. I may or may not have had to google what sport it was related to yesterday morning… Regardless, I’ve never watched the sporting event for the Super Bowl. But I…

Working conditions and environment can have a huge impact on mental health, and, equally, someone's mental health can significantly affect performing well in their job. Here are a few dos and don'ts we use at IF for transforming your office into a positive environment.

Essential Social Media Metrics: A Deep Dive

In an era dominated by digital conversations and online interactions, the power of words has never been more significant. Social media, with its billions of daily users, provides a platform for individuals to voice their opinions and thoughts. However, the impact of these words, especially when expressing dissatisfaction, can spread…

Navigating the dynamic realm of social media updates can be quite a task. Discover the latest highlights here: X is experimenting with a specialised video tab X is in the process of creating a new video tab, positioned at the center of the lower function bar in the app.

In today’s fast-paced digital landscape, where our attention spans have dwindled to less than that of a goldfish (yes, you read that right!), making a lasting impression is crucial. But how do you captivate your audience from the get-go? It’s all about creating visuals that demand attention, leaving viewers in…

Last week, we attended the Brandwatch: London Masterclass, where we listened to panels and talks from leading brands, social media platforms (TikTok & Meta), and Brandwatch themselves, about what the future holds in digital marketing. One of the panels was Leveraging Influencers for a Bigger Impact…

Ready to spice up your snackonomics game? We’re about to unravel the scrumptious mysteries hidden in the latest market data. In the ever-evolving world of social media, understanding these numbers is like finding the perfect dip for your crisps – crucial for an unbeatable snacking experience. Grab…

In this fast-paced digital era, if your brand isn't on TikTok, you're missing out on a dance party that's shaping the future of marketing. Let's groove through the whys and hows of this social media sensation.

In today’s ever-changing marketing landscape, reaching and resonating with audiences poses a significant challenge for brands. Understanding the desires and needs of your audience has become increasingly critical in crafting a marketing campaign that genuinely connects. This is where consumer insights play a pivotal role in shaping a successful marketing…

In 2023, TikTok solidified its position as a leading entertainment provider with over a billion users engaging in clips, music discovery, and trend insights. While TikTok’s expanded eCommerce listings have yet to gain traction, data suggests untapped potential for brands. Today, we’re looking at five tips for a successful TikTok…

And we’re back with the first social snapshot for this year! Keeping pace with the constantly changing landscape of social platforms can be quite demanding. Here’s a glimpse of the most recent highlights: Threads takes steps to tackle borderline content More inappropriate content is being seen by some Threads users,…

Step into the enchanting world of colour as Pantone unveiled its mesmerising choice for the Colour of the Year back in December – none other than the sublime Peach Fuzz! Picture a velvety, gentle peach tone that goes beyond the visual to embrace your mind, body,…

New year, new strategies! Every move can significantly contribute to business growth, and initiating a strategic social media overhaul is the catalyst to success. In today’s blog, we will outline seven tactical tips designed to assist your brand in claiming the board and maintaining a vibrant online presence. ♟️ Opening…

Time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media.

For years, platforms like YouTube and Instagram aimed to challenge TikTok’s dominance by copying its short video style. Now, TikTok seems to be shifting its strategy, encouraging its creators to explore longer content similar to what you find on rival apps. TikTok hosted an event in late…

I found myself utterly unable to resist the temptation of curating a rollicking list featuring the absolute crackers that the Christmas ads of 2023 have generously bestowed upon us. It’s the time of year when brands don their festive finery, roll out the proverbial red carpet, and treat us to…