KC-2015-Blog-Square

How to shine on social in 2015

So I attended this Drum event just before Christmas which was all about how to run an agency and be a leader. Half of the session was led by Simon Hartley from Be World Class whose whole business mantra is focused on what differentiates world class performers and leaders. He is an ex sports psychologist…

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Harness the power of online communities – IF at the IDM

The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media. The social media training course demonstrates how to: identify where social media can add value for your organisation map out your social eco-system understand how to identify and engage…

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The social media story – beyond the tech

On revisiting the video interview from SES it strikes me that social search is a complex issue that goes beyond the technology. It is much more than key words, phrases. Much more than Google +1; Bing and Facebook integration; or even trying to work around the new Panda algorithms. It is, as we frequently tell…

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The secrets to social media ROI

There is much debate about whether social media can generate a return on investment. It is certainly a hot topic given the increasing investment in social media activity. As a social media agency we work with lots of brands, big and small. All of whom have different expectations from social media. Each initiative is different…

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