Archive: Oct 2021

We speak to brands “on the reg” with a similar set of circumstances: social media has grown organically over time within the organisation, there is lots of activity (some of it really rather good) but no one really knows why they are doing it! They set out on a…
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What! Yup. If you have just one social strategy then you may as well consign it to the dustbin. Social is now too sophisticated for one strategy with a social channel (platform) agnostic approach. Every social network now has different audiences, varying behaviours and whole swathes of content formats…
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Given my recent news that I am going to be a father my life has become a flurry of two things: work and baby stuff. This got me to thinking – aren’t they the same thing!? Well… no… not at all, that is ridiculous. However, I did manage…
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Over the last few years, an overwhelming number of beauty consumers have focused their attention to the advice of beauty vloggers in order to judge cosmetic products, how to wear them, and if certain products are worth purchasing. Precisely why it makes sense that almost…
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At IF, we pride ourselves on evolving. Curiosity is one of our brand values, championed daily by our fabulous staff. Our event format has been well received for many years but it was time to evolve. After a few months of planning and tinkering,…
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Social listening is all the rage when it comes to analysing consumer behavior, determining people’s views of a brand, service or product and comparing a company’s public reputation to its competitors. One of the challenges social listening faces however is the vast majority of social users the internet classifies…
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While “Facebook and the Potential for Social Engineering” sounds like the worst Harry Potter book ever, it is actually a fairly frightening possibility. The potential abuse of something as powerful as a social media network is a reality we have explored before, Facebook in particular have gone as far…
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For many companies, blogging is a key part of their social media strategy. It’s an opportunity to build an audience, prove credibility, help customers and gain leads. Now, there are countless different types of posts that can be produced and published. If you’re looking for inspiration and planning future…
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Social media usage is constantly changing. Due to an ever more conscious audience, activity is predominately happening behind closed doors in private groups and over messaging apps. This can already be seen through the huge growth in platforms such as WhatsApp and Snapchat. Change in social behaviour is…
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As I sat here on a Sunday evening, you can imagine my surprise when I realised that Made in Chelsea season 11 had started last Monday and I actually missed the first episode! How could this be?! I mean, I knew it was due to…
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The world of social media is faster than your colleagues when you bring over some cookies for the office. New updates, news, and innovations flood the internet on daily basis so it’s very easy to miss crucial information that could transform you next campaign into a success. So,…
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Chances are your social timeline is featuring a lot of commentary around new Facebook features. Some being available immediately others with defined development roadmap. But why the sudden flurry of comms. Well, for the unaware, Facebook has just closed their annual developer conference – F8. The annual…
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Firstly, it’s a bit of a stupid phrase really isn’t it – curiosity killed the cat. I’m sure some stupid cats have died but if we were curious enough to confront a moving car on a busy road then I am sure we would too…   If you…
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Times have changed, that’s a fact – and you can take that to the bank! I remember a time, a simpler time – when Facebook was all fields, 3-way calls reigned supreme and if you wanted to reach an audience with an advertising message all you had to…
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In part one of our “Pro Tips for Powerful B2B Content” series, we looked at three ways to help you create B2B content that inspires action, outstrips the competition and wins business. In this, the final part of the series (for now), we will dive into…
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Getting your message across can be difficult in the digital age. People have very short attention spans and there is a lot of competition. Twitter allows 140 characters to get the job done, but data shows that tweets shorter than 100 characters get a 17% higher engagement…
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With infinite streams of visual content dominating the majority of social platforms, we are all more than aware of the highly visual nature of online communications. However, this can often leave the visually impaired marginalised from the online experience. Facebook wants to change this. In an effort to…
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  Private messaging has been on the rise for a while. With the continuous growth and success of apps like Snapchat or WhatsApp (that recently added end-to-end encryption), it’s no surprise others have been trying to play catch-up. One of the platforms that is trying to…
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The moment social marketers have been waiting for has finally arrived. The 20% text rule on Facebook adverts has changed. I can hear the cheers from here. Don’t pop open the bubbly just yet – let’s look into the details first. So what has Facebook actually…
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Last month (March) was the month of updates we saw Facebook announce massive changes to their paid advertising platform, Twitter actually change their paid platform and Instagram make massive changes to their algorithm. Snapchat was no exception and has released one of the…
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This week has seen Twitter get all Facebook-y (yes that is a word) whilst making some nice strides with their paid advertising engine. There are three significant changes that have all gone live this week; Universal code, new custom audiences and an ‘objective-based’ interface – making the platform…
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