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The Future of Snapchat post IPO

Snap Inc., the maker of Snapchat, has confidentially filed for its IPO, according to a report from Reuters and word on the grape vine is the company could go public as early as March. So what does the future look like for Snapchat once it goes public? Will it be the next twitter, the Next…

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The future of customer service is… ROBOTS!

  Social media has long been credited for finally giving brands a voice. It also means that brands can be totally open and honest with their customers and audiences. Unfortunately, this means that brands are a lot more accessible than previously, leading to social pages often being used as a customer service portal. It’s becoming…

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What should we think of filter bubbles on social media?

Have you noticed how the Internet always agrees with you and seems to know what you like? Eli Pariser was the first to describe the filter bubble phenomena in his book “The Filter Bubble: What the Internet Is Hiding from You” (2011). According to him “a filter bubble is the intellectual isolation that can occur…

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Three Top Tips to Ace Live Social

Live social is an art. For some it comes naturally. Those with a flair for creating content on the fly and sharing their lives moment-by-moment will certainly have an advantage when it comes to live-posting at an event. However, without a deeper understanding of your client’s brand, the key messages you are trying to communicate,…

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Teens: The Multi-Networking Generation

Reaching the elusive teen demographic (defined here as those aged 16-19) can be a pretty challenging task – just ask Facebook. After having it’s $3bn bid for Snapchat declined in 2013, Zuckerberg & Co. have had to find new and innovative ways of maintaining the attention of these young networkers. That social media is at…

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Is this the influencer you are looking for? Maybe.

Influencers are all the rage these days – whether it’s a YouTube star, an Instagram model, or a renowned blogger, majority of brands are or would like to work with one. We have worked with a few of them and while the number on their subscription bar might be impressive, it’s usually not the only…

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Social referrals from mobile not converting?

Social advertising is an effective way of driving traffic to your website but if your website is not mobile friendly then your brand could be losing out.According to research from Adobe, the UK is the largest driver of website traffic through social engagement and with nearly 80 percent of social media time now spent on…

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How to Start Writing – Content Creation for the Uninspired

First things first: content creation for the sake of content creation is a waste of everyone’s time. Yours. Your audience’s. Even Google’s. Don’t do it. That being said, there are times when the content deserves to be written but the inspiration isn’t there – particularly when it comes to social, when the regularity of content…

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