Archive: Sep 2022

Often, when explaining what we do for a living, social media managers will be met with blank stares, frowns and pleasant smiles with an “oh, sounds complicated!” comment. This is usually because social media users aren’t at all aware of how channels work, and how we have to figure…
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New features galore this week – join us as we go through all the tools you’ll be playing with in coming months with our Social Snapshot:   Instagram has replaced Nametag Codes with QR Codes to quickly connect users Back in 2018, Instagram launched what it called ‘Nametag…
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We’ve all sat in brainstorms where detractors find reason or cause to not do something. The naysayers who police everyone and everything despite never being asked to do so. They’re also the people who never find a solution to the myriad of problems they’ve erected in front of every…
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Last week I had the pleasure of talking with Neville Hobson, the Director of Digital Marketing at Internet Society, about all things social media (you can listen to the pod or watch the video). First off the bat was the topic of trust.
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When it comes to creating content for your social channels, many marketers can get in a rut – producing the same content over and over and cross-channel posting. For some, this works. But for others, it may bore your followers and lack engagements. So, what can you…
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A lot happened this week in social, so we’ll get right to it. TikTok continues to gain rapid momentum and the social giants are trying to keep up, so we’re seeing a lot of advancements in AR functionality. Moreover, the upcoming US Presidential Election has led to significant…
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Successful social media campaigns are achieved not by a single “viral” tweet, but by experience, understanding and preparation – there are SO many hurdles that social media marketers have to leap, and often because social is seen as “easy”. We’ve got news for you, it’s not!…
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Twitter is rolling out new settings that will allow all users to control who can reply to Tweets. It’s a feature they tested earlier in the year, but now we’ll all be able to start limiting who replies to our content. So, what does this actually mean? We…
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Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…   Pinterest rolls out skin tone search & AR. Pinterest has expanded its Skin Tone…
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OMG! Have you seen the latest lockdown content from Nike? Wow! Now this is the content we need to entertain us. https://twitter.com/Nike/status/1288845608694902786?s=20 I know Nike have deep pockets, but you don’t need to have big budgets to create attention grabbing content on social. We’ve been saying since the…
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The B2B landscape is an interesting one. There’s a common misconception that B2B organisations are low on usable content, but it’s simply not true. The landscape is actually flush with more information and eye-catching, challenging content than perhaps a lot of businesses realise. What do I have right now? Think…
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Writing for social media ads might seem like a no-brainer, but there’s a lot more involved than you may think. Social media is a noisy landscape, and you can’t simply rely on your creative to get your audience’s attention – you need them to buy into what you’re…
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No time to go through all the social media news of the past week? Don’t worry – we’ve collated it all for your easy perusal. Take a look:   Facebook’s Q2 results beat estimates Facebook has beat its Q2 estimates, reaching $18.69 billion in revenue and 2.7…
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‘The audience you want, versus the audience you have.’ It sounds like a jargon fuelled line you’d hear in a Harry Enfield comedic skit featuring the character of a cheesy marketing exec spewing lingo to make themselves look good. However, the ‘loadsamoney-esque’ dialogue is an important strategic facet…
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Call-out or cancel culture has been around for some years now. But like many things in marketing, it’s accelerated in importance over the last few months. Brand values have moved centre stage and what you stand for matters more than ever. The impact of #cancel is seen whether…
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