Brands use Facebook and Twitter in a variety of ways, most of them very successfully. But as effective as they are, existing channels don’t necessarily result in more sales, page views or direct engagement with the customer. Spot.IM, a free, one-size-fits-all social network, aims to change that. By adding just two lines of code, Spot.IM…
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Last week the guys over at Facebook Creative Labs launched a new app ‘Facebook Rooms’ – the app seems to take inspiration from the 90’s style chat room where users can create ‘rooms’ based on a specific topic of interest. Rooms can be created around themes ranging from skateboarding and baking, to coding and impressionist…
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Linkedin, the “Facebook for business” has released maps of the USA and Europe converting user’s professional skillsets data by city and area. A welcome step towards providing visualization of Linkedin’s unique mountain of data, the maps released last week provide a glimpse into the aggregate abilities of the populations of certain cities, and also insight…
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Moves are afoot, and money is being spent, to dig a whole lot deeper into the Twitter conversations. Earlier this year Twitter gave researchers data grants to back-test hypotheses with large quantities of historical data. It is also funding (to the tune of $10m) an MIT programme to analyse social behaviour from its data. Twitter…
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The rise of Clickbait headlines on social networks is a content marketing tactic that we’re all familiar with, and many of us now bored with. From Buzzfeed to Upworthy, Clickbait has garnered some content aggregate sites with unprecedented hit ratios in the last few years. However, Facebook has recently changed its stance with the notorious…
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Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two weeks, which is testament to…
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As digital content marketers we are in the throes of two concurrent data revolutions. That of Big Data and secondly, the contextualization of big data. You won’t win customers with Data solely – but when you use that data to contextualize your content you will. What does that mean – it signifies that we…
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Social media is saving lives – a bold statement perhaps, however as smartphone usage continues to grow, it is becoming a whole lot easier to contact loved ones and emergency services should a catastrophe hit. Even when power is lost, mobiles can become the go-to tool in emergency situations. Take for instance, Hurricane Sandy which…
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Internet trolls will (from March 2014) face up to two years in jail under new laws proposed by Justice Secretary Chris Grayling. The previous maximum term of 6 months will be quadrupled under the plan to tackle the “cowards” who post abusive comments online. Mr Grayling said the plan was a signal of his determination to “take…
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Content is king, we all know that. But when it comes to social media, particularly when you have so few characters to get your message across, the words you use become incredibly important. We all want to seem intelligent, witty and eloquent when we post on social, but in the 140-character world we live in,…
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