October 2014 Immediate Future

Archive: Sep 2022

Brands use Facebook and Twitter in a variety of ways, most of them very successfully. But as effective as they are, existing channels don’t necessarily result in more sales, page views or direct engagement with the customer. Spot.IM, a free, one-size-fits-all social network, aims to…

Last week the guys over at Facebook Creative Labs launched a new app ‘Facebook Rooms’ – the app seems to take inspiration from the 90’s style chat room where users can create ‘rooms’ based on a specific topic of interest. Rooms can be created around themes ranging from skateboarding and…

Linkedin, the “Facebook for business” has released maps of the USA and Europe converting user’s professional skillsets data by city and area. A welcome step towards providing visualization of Linkedin’s unique mountain of data, the maps released last week provide a…

Moves are afoot, and money is being spent, to dig a whole lot deeper into the Twitter conversations. Earlier this year Twitter gave researchers data grants to back-test hypotheses with large quantities of historical data. It is also funding (to the tune of $10m) an MIT programme to analyse social…

The rise of Clickbait headlines on social networks is a content marketing tactic that we’re all familiar with, and many of us now bored with. From Buzzfeed to Upworthy, Clickbait has garnered some content aggregate sites with unprecedented hit ratios in the last few years. However, Facebook has recently changed…

Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two…

As digital content marketers we are in the throes of two concurrent data revolutions. That of Big Data and secondly, the contextualization of big data. You won’t win customers with Data solely – but when you use…

Social media is saving lives – a bold statement perhaps, however as smartphone usage continues to grow, it is becoming a whole lot easier to contact loved ones and emergency services should a catastrophe hit. Even when power is lost, mobiles can become the go-to tool in emergency situations. Take…

Internet trolls will (from March 2014) face up to two years in jail under new laws proposed by Justice Secretary Chris Grayling. The previous maximum term of 6 months will be quadrupled under the plan to tackle the “cowards” who post abusive comments online. Mr Grayling said the plan…

Content is king, we all know that. But when it comes to social media, particularly when you have so few characters to get your message across, the words you use become incredibly important. We all want to seem intelligent, witty and eloquent when we post on social, but in the…

The next phase of The Government Cyber Streetwise has launched. This time it’s tackling the subject of passwords. On average a person will have between 19 to 26 online accounts, (figures according to Experian), 25-34 year olds being the most prolific users with no fewer than 40 online accounts per…

It sounds bizarre, but it’s predicted that by 2017 the CMO will spend more on technology than the technology officer will. (Gartner.) Following on our post on the coming age of Social Intelligence, data-driven marketing is…

Nearly one in two people in the UK will get cancer. But, as we learned from Amanda Neylon, Macmillan Cancer Support’s Head of Digital at the Social Speakeasy, 38% will not die from the disease. Macmillan exist to improve the lives of everyone living with cancer. Engaging and inspiring others…

Pinterest has solidly established itself as one of the top visual content-sharing platforms, primed with plenty of user-generated content but also curates content itself, through its Pin Picks feature – a lesser-known collection of a few of the Pinterest team’s “favourite things”, compiled in partnership with some…

The next generation of social listening is fast coming. Whilst social media offers a vast wealth of consumer data in response to brands and initiatives, solely monitoring the social sentiment will not provide the complete, deep nuances of consumer social interaction. Listen up; your social listening needs to be more…

In a world where the constant battle to strive to make things smaller and smaller seems to be never ending, the boys (and girls!?) over at Tiny Circuits have created a miniature screen that you can put on…well…basically anything. At an inch across (diagonally), the…

Having managed communities spanning from global secret music parties to Euro-wide white goods brand, and having been lucky enough to have had both the freedom to experiment with new platforms and new types of content, with the discipline of strict brand guidelines and superb customer service; we feel it’s only…

Focussing on the elements that influence and shape user preferences online, The Social Consumer Study explores how connected consumers are in today’s ‘always on’ environment. What is clear is that buyers are far more likely to invest time, money and trust in an emotional brand – something…

Yesterday we wrapped up a social command centre for the Thomson Reuters brand Accelus OrgID. It has been a week of frenzied content creation, tweeting and posting. All designed to amplify the company’s presence at Sibos 2014 (a major financial trade conference) and drive leads. And in our experience, real-time…

For many social media users, the answer is a very probable yes! Picture this scenario, you’re out with friends, catching up on the latest juicy gossip – no matter how riveting the conversation may be, hands up how many of you will check your mobile at least once, to get…