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Bring your community into your strategy

So, how do the best online brands create a loyal customer base, turn them into advocates and shift the power in their hands to attract new customers? The answer is UGC- user-generated content, often referred to as earned media. This is any content that an organisation doesn’t truly have complete control over. This form of content can…

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60 Second Social 30/05/17

From Cali to Canada! Our MD, Colin Jacobs, is in Ontario in Canada this week for the final preparation of #ProjectCirrus. The cloud cover may be low, but spirits are high in anticipation of Fraser’s approaching wingsuit jump. Here is a full update on Project Cirrus from the international 60 Second Social team –  Stay…

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Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to Livestream.com live video is more appealing to brand audiences: 80% would rather watch live…

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Feeling a bit peckish? Facebook has you covered

Facebook wants you to never leave the platform, and it’s working really hard towards this goal. From TripAdvisor-style travel recommendations with City Guides to helping with your dating life thanks to Discover People (and I am not even going to mention all the features directly copied from Snapchat), you have fewer reasons to go somewhere…

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60 Second Social 22/05/2017

Our MD, Colin Jacobs, is in Davis, California this week for #ProjectCirrus. Ray Bans and all, here he is congratulating our very own Tajah Brown for her nomination in this year’s B2B Marketing’s Rising Star/Newcomer of the year category.  Click here to subscribe to our channel and stay up to date with 60 Second Social…

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Should your brand be on every social platform?

5 years ago, a lot of people argued that brands should be on every major social media platform: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr. Now we’re wondering… was this such a great idea? Well, all things considered, probably not! Let’s look at how everybody spits out content online: news, press releases, videos, tweets, documentaries, Facebook…

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Snapchat announces new camera ads to draw in advertisers

In a bid to be a step ahead of Facebook, Snapchat has announced three new ad products, adding to the already trending lenses and geofilters. As Snap Inc. missed the expectations for its first quarterly earnings last week, it’s really not surprising that the pressure is on when it comes to winning over big advertisers.…

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