November 2017 Immediate Future

Archive: Sep 2022

We welcomed a broadcasting behemoth to our office for this week’s Serious Social. Gavin Dawson, head of comms for international markets, came in from the BBC to look at what we do, and discuss the changing role of social for broadcasters. How do you create content and always-on plans…

Snapchat is undergoing an extensive app re-design, billed its ‘biggest redesign in years’, in a bid to keep their audience engaged, attract new users & regain their position in the social platform battle. This will see a redesigned user interface, making the social platform easier to use, and ultimately more…

Facebook is an incredible platform for raising awareness of causes and being a means for people to donate to those causes. We often hear heart-warming news about stories spreading across social and raising enough money for life-saving operations, once-in-a-lifetime opportunities and reuniting families. Yesterday was #GivingTuesday and Facebook upped their…

Following its shocking Q3 results (which I’m not going to talk about again, promise), Snap is still keen to prove its worth to brands with big budgets. This time, the company has commissioned app analytics tool, App Annie, to report on the amount of time Snapchat’s users spend…

‘Tis the season we all start panicking about what will land under who’s Christmas tree. Whether it’s family, actual friends (which is a much smaller list than my Facebook friends), or a random colleague (if they happen to be your Secret Santa at work), buying the RIGHT Christmas present can be…

The battle of good over evil has been fought since the beginning of time. It’s a war that will continue, a never-ending arms race where one side gains dominance with a new weapon until the other side nullifies the advantage and turns the tide. While nefarious forces have been blamed…

Is it the marketing holy grail when your business, platform, proposition, brand…grows to such planet-swallowing size that you make it into the common lexicon? Yep. Who doesn’t know what Netflix & Chill really means, but, we haven’t heard from their brand guardians or CEO to stop using it (yes Lucas,…

It’s that time when we start to reminisce about the year we’ve had. What went wrong? What was a success and what can we do better next year? We’ve seen updates galore from all platforms. Twitter increased their character limit, Snapchat launched a self-serve ad manager, and we’ve lost count…

In recent months, video content has bloomed. We’re seeing more of it than ever and it’s hugely successful as a content form across platforms. So, Facebook are rising up to the demand and success of video and taking on YouTube with their new Creator app. What can…

One week until Black Friday, and businesses all want to run a wow factor Social campaign to entice customers. The question is: Are you equipped with your strongest Black Friday strategies yet? If you think about it, just like you, almost every other business wants to make the most of…

Over the last few years, video has shown its might in every way across social media platforms. No longer the preserve of costly and time-consuming production studios, the medium has been revolutionised by social media. Immediate, available and free, the reach of digitised video has meant a plethora of new…

It’s been a week since Snap’s shocking (though somewhat expected) Q3 results, and yet we’re already hit with some exciting news! Snapchat has rolled its advertising self-service tools onto a single platform with Ad Manager 2.0. The new Ad Manager unifies several of Snapchat’s existing ad buying and management tools,…

We ❤ Instagram, but it seems like the days when we were able to see content that we’re actually interested in on our feed, are slowly slipping away… For a while now, it seems Instagram have been prioritising and promoting posts that generate a lot of engagement, and these very posts have…

Following Snap’s Q3 Earnings report it’s become apparent that a big change needs to happen if Snapchat is to remain a credible player in the world of social media. According to the report Snapchat’s user growth is down to a meagre 2.9 percent. Revenue targets weren’t met to the tune…

It seems like new features are being added to social media platforms every day. People are spending more time on their mobile devices like phones and laptops, on social media, and less time reading the daily paper or watching the TV. Traditional news platforms are becoming less popular, and news…

What are you talking about? Shopping. What are you talking about? Reality show influencers who break the rules. Serious Social gets serious around the clampdown on influencers not declaring brand endorsements, while the Instagram conversation centres on social commerce, and how it’s a match made in shopping heaven.

Now that the festive season is upon us, the sound of a call centre will never be music to an irate consumer’s ears. Whether it be a product query, a refund or to simply ask a question, watching those seconds turn into minutes, into tens of minutes on your mobile…

At IF, it’s been slowly and now concretely drummed into us: Christmas is coming. If your clients aren’t ready yet, then you need to be. Internally, it means designing our Christmas card, sorting the festivities and most importantly, making sure we are effortlessly ready to deliver everything before 2017 magically…

Let’s face it, at some point in our lives, we’ve all said something we’ve instantly regretted. In the days before social and messaging apps, the fallout might have been painful but the worst of it was usually over pretty quickly. In the mobile-first world we live in now, a regretful…

I’m pretty sure there’s not a person reading this that hasn’t seen, used or created a GIF. They have become the bread and butter of internet culture and we are increasingly using them to communicate with our friends and even our work colleagues, exactly how we are feeling. There is…

Last week, Marnie Simpson was rapped firmly on the knuckles by the ASA for breaking CAP code rules and promoting brands without making clear she was paid to do so. There was coverage across OK!Magazine, BBC, Sky News, Daily Mail and so on. High…

If you still haven’t considered including Instagram as part of your Paid Ad spend, I’m hoping by the time you’ve finished reading this, you’ll change your mind. From its launch in October 2010, Instagram has become one of the most popular Social media channels with 800 million active users.