The IF Blog: Social Media Insights and Trends
Social Snapshot:Why mood-based marketing is taking over
Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful
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It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇 Snapchat captured you in 2022 👻 The recently published newsletter reveals that the Crying Lens was…
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A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…
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Another year done! Where does the time go? What a year it has been in social media – controversial takeovers, algorithm changes galore and some new platforms entering the fray to challenge in the coming year? We’ll see… As we wrap up the last few days of the year, we…
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Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media: Facebook adds an option to make reels in the app Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have…
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It’s nearly that time of year again- the end of it! Today we’ll be looking at some tasty design trends for 2023. It’s always interesting to zoom out and take a look forward to the trends that we think will really stand out next. The fine folks over at…
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We are reaching the end of 2022 Social Snapshots with only 1 week before Christmas! 🎄
Let's check what is happening on social media.
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Sure your brand could start posting without a social media strategy in place, but without structure, or any research into your audiences, how can you be sure that you’re sending out the most effective content and not wasting your time?Â
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TikTok is known as the best network for creating fast-moving, funny and musical content. There have been changes on the platform in the past year, enabling promotion of live streams and longer videos which have made TikTok more attractive for news publishers looking to engage younger audiences. While the news…
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Take a look at the latest happening in the world of social media on our weekly social snapshot!
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LinkedIn recently shared a survey revealing that 73% of participants stated video has become more important to their businesses in the last year. The marketing industry is beginning to understand how to produce quality content in terms of budgeting, strategy, and execution,…
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