The IF Blog: Social Media Insights and Trends

Lights, Camera, LinkedIn

If you’re not using video on LinkedIn yet, consider this your nudge. LinkedIn just shared some updated specs and tips for video content — and it’s all a timely reminder that the platform is putting serious weight behind video. In fact, video watch time on
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Have you ever wondered what it takes to consistently deliver content year-round? Today I take a look at the marketer’s secret weapon: The content Calendar
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TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…
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Learn how brands need to adapt to BeReal.
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Take a look at the latest happening in the world of social media on our weekly social snapshot!
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Make your B2B campaign count! Customers look to expertise before products – how can you leverage your staff and website collateral to make an impact?
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When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares. 
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Top Metrics for Paid Media Campaign Performance
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It’s that time of the week again! Take a look at the latest happening in the world of social media: WhatsApp adds new privacy tools WhatsApp has announced additional features for more privacy, protection, and control for users. Find out more here. And YouTube is adding features…
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There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction.  The next “cool” thing to take off is BeReal
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Do you find your engagement dropping month-on-month? Are you writing snappy copy only to have your posts sink like a lead balloon?  It might be time to re-think your design strategy. Our friends over at Brafton have come up with this handy infographic, (see…
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Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.
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It’s that time of the week again! Take a look at the latest happening in the world of social media.
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Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.
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Discover 8 content ideas to make your social media pages look fresh.
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Take a look at the differences between an influencer and a Content Creator.
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