What it takes to be truly excellent in social media

What it takes to be truly excellent in social media

Social media is an exciting, yet demanding arena of work to be in. I suppose that’s what makes it good fun. The skills and capabilities required for social media excellence are sometimes chopped up and divvied out to specialists within large agencies. For others, agency and in-house folk alike, all skills are a requisite for…

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Can Snapchat change the world

Can Snapchat change the world?

© Snapchat. Logo What is Snapchat? Snapchat is an application that allows users to take pictures or capture videos, with the option to add captions or doodles, to then send to friends. The catch is that the sender sets a time-limit before the picture or video disappears. Can Snapchat change the world? My answer is…

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Christmas shopping can be fun easy and stress free!

Christmas shopping can be fun, easy and stress free!

© Pinterest. Logo. It has become almost a British tradition that towards the end of November we start to worry about Christmas. Whether it be organising the turkey or decorating the Christmas tree, the whole ordeal can sometimes be a little overwhelming. Ultimately, the largest stress of all is trying to find that perfect gift…

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Luxury fashion brands are benefiting from social media

Luxury fashion brands are benefiting from social media

© fanfreluche_designs “Chanel fdc postage stamps”.  Photo. Attribution 2.0 Generic There has been a boom in the use of social media by the luxury fashion market over the past few years, with almost all well known brands from Balenciaga to Burberry and Tom Ford to Tory Burch adopting social as an excellent and direct form of communication…

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TripAdvisor Friend or foe

TripAdvisor: Friend or foe?

I have recently returned from a blissful week in the Mexican sunshine, lazing on white sandy beaches, drinking margaritas and of course, eating out lots *feeling smug*. Of course, like most holidaymakers, we logged onto trusty TripAdvisor to do our detective work into where we should go for the best fajitas and tacos. TripAdvisor did…

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Examining the impact of the new LinkedIn Showcase Pages

Examining the impact of the new LinkedIn Showcase Pages

With every company, there are always multiple areas to focus on and different products to promote. But how do you ensure that when promoting online on sites such as LinkedIn, your focus is evident and not just a jumbled-up mess of completely different areas? If this is a common issue facing your business, then LinkedIn…

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b2b

5 Inventive ways B2B brands use Vine

Is Vine suitable for B2B brands? This is a good question, which I hear being raised over and over again. “Shouldn’t only food brands and celebrities use Vine?” – some may ask. A little investigation I did this morning reveals that, B2B brands can be equally creative Vine makers, and some do it really well. …

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Twitter IPO stops blind social investing

Twitter IPO stops blind social investing

As most of us know, it’s been pretty hard to ignore, Twitter began trading in the New York Stock Exchange last week, November 7th, with an initial value of $26. Moving from being a private company into a public one has left people feeling divided about the topic. Some consider it a poor investment and…

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Twitter ads Now open to everyone

Twitter ads: Now open to everyone

Facebook has them, LinkedIn has them, but when it comes to advertising on the platform, Twitter was lagging behind. Until now. That has all changed this week with the introduction of Twitter’s self-serve advertising platform for the UK, Ireland and Canada. Previously companies outside the US had to contact Twitter directly and form a working…

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